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jerryking : flash_sales   5

Amazon’s Living Lab: Reimagining Retail on Seattle Streets
FEB. 12, 2017 | The New York Times | By NICK WINFIELD.

While Amazon has never articulated the grand strategy behind its expansion into physical stores, analysts and tech executives believe its goal is to capture a bigger share of some forms of shopping — food being the biggest — that may never move entirely online....the most obvious reason the company tries out new ideas in its own backyard is that it makes life easier for corporate leadership to see them in action without having to get on planes. Executives closely scrutinize how customers use new stores and tweak them as they gather data....Amazon Go customers enter the store through a gate with a smartphone app and simply walk out with their goods when they’re done.....Seattle has long been receptive to new ideas in retail. REI, Costco Wholesale and Nordstrom are among the store chains that got their start here.....One of Amazon’s more puzzling retail experiments in Seattle is the Treasure Truck, a roaming delivery truck retrofitted with carnival-style lights and signs, from which customers can pick up items offered during flash sales through the Amazon mobile app. The truck, which seems like the offspring of a billboard and an ice cream truck, has sold wild mahi-mahi steaks, paddle boards and Nintendo game consoles.
Seattle  Amazon  retailers  reimagining  convenience_stores  flash_sales  AmazonFresh  BOPIS  pop-ups  Starbucks  Amazon_Go  bricks-and-mortar  bookstores  experimentation  e-commerce  cashierless 
february 2017 by jerryking
globeadvisor.com: Shoppers makes move into e-commerce
October 23, 2013 | G&M | MARINA STRAUSS.
Drugstore chain to offer Optimum points to customers of Montreal-based online fashion retailer Beyond The Rack

The country's largest drugstore chain is teaming with flash-sale fashion website Beyond the Rack to give Shoppers loyalty cardholders the chance to rack up more rewards. It's an important entry for Shoppers into the world of online shopping, as global rivals move quickly to gobble up market share.

"We see it as a first step to e-commerce," said Jim Noteboom, senior vice-president of business analytics and financial services at Shoppers, which is rolling out the new Optimum-Beyond the Rack site on Wednesday.

Shoppers has already dipped its toes in cybershopping waters, launching an e-commerce site tied to its small upscale Murale beauty chain last year. But it faces competition from powerhouse retailers Wal-Mart Canada Corp. and Amazon.com, which are expanding their online beauty and consumer product stores.

Shoppers is betting that its partnership with Montreal-based Beyond the Rack, one of the largest online retailers, will help speed up its embrace of e-commerce.
Marina_Strauss  Shoppers  retailers  e-commerce  Beyond_the_Rack  fashion  product_launches  flash_sales  loyalty_management  beauty  personal_grooming  personal_care_products  brands 
november 2013 by jerryking
Whole Foods' Battle for the Organic Shopper - WSJ.com
Aug. 21, 2013 | WSJ | By Julie Jargon.

"The recession was a wake-up call for us," said co-Chief Executive Walter Robb in an interview.

One of the chain's latest initiatives: nationwide "flash" sales on specific items promoted on Twitter and Facebook FB -0.02% that run for just a few hours, like a five-hour buy-one-get-one-free deal on ice cream last month. The chain also is increasing one-day sales on items like salmon, blueberries and organic chicken to 17 this fiscal year, from 14 last year.

Whole Foods long avoided such supermarket tactics, thriving instead on a pricey mix of products that appealed to clientele in upscale neighborhoods of large cities where most of its approximately 350 stores are located. High prices on everything from meat to vegetables led critics to quip that shopping at Whole Foods would eat up a middle class earner's whole paycheck....Mr. Robb last month told investors the chain is going to engage in "more aggressive price matching against select competitors," and said price reductions and promotions could start "nipping gross margins a little bit."

The strategy carries other risks. Jim Hertel, managing partner at Willard Bishop, a food retail consulting firm, said grocers who rely on short-term gains from discounts can feel compelled to "up the dosage of deals" to keep sales growing. "When you do that you suddenly start to promote so much that you take sales out of the store because everything is on discount," he said. "Customers get trained not to buy on full price."

Deals also can attract new customers who don't buy more than the item on sale and don't necessarily return, defeating the purpose—a phenomenon Mr. Hertel calls "rent a customer."
Whole_Foods  organic  grocery  supermarkets  discounting  social_media  flash_sales  merchandising 
october 2013 by jerryking
EBay Adds 'Flash' Fashion - WSJ.com
MARCH 29, 2010 | Wall Street Journal | By GEOFFREY A. FOWLER
And RAY A. SMITH. EBay Adds 'Flash' Fashion
Business Model Takes a Page From Online Sample Sales. EBay Inc. will
launch "flash sales" of high-end fashion brands Monday in its latest bid
to revive its giant online marketplace. On a portion of its Web site
dubbed Fashion Vault, the company will offer discounts starting at 50%
off retail for a limited time, beginning with offerings from French
Connection Group PLC.
The business model, which follows a trial in the fall featuring Hugo
Boss, DKNY and Max Mara, takes a page from such Web sites as Gilt Groupe
Inc. and GSI Commerce Inc.'s Rue La La. Those sites have carved out a
fast-growing niche in e-commerce by offering the online equivalent of
one-off sample sales. The move is a departure for eBay, which has
generally billed itself as a neutral third-party marketplace that anyone
can join.
apparel  brands  EBay  e-commerce  fashion  flash_sales  high-end  high-growth  microsites  niches  one-of-a-kind  product_launches  Ray_Smith 
march 2010 by jerryking

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