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jerryking : foot-traffic   2

Shake Shack Looks to Digital for Growth - CIO Journal. - WSJ
By Angus Loten
Jul 10, 2017

Olo, a provider of e-commerce engines for restaurants which developed the ordering platform for Shake Shack’s app, said they worked closely with the chain to ensure users are able to choose an available pickup time, with prep times factored in so that cooked-to-order meals are timed to their arrival....., the app is one piece of abroader technology push, which includes digital tools aimed at improving back-end systems, like inventory, invoicing and other internal processes, she said.

But customer experience is still the most important element, she said.
Shake_Shack  digital_strategies  mobile_applications  fast-food  foot-traffic  upselling  restaurants  customer_experience 
july 2017 by jerryking

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