recentpopularlog in

jerryking : granularity   3

We’re All Cord Cutters Now - WSJ
By FRANK ROSE
Sept. 6, 2016

Streaming, Sharing, Stealing By Michael D. Smith and Rahul Telang
MIT Press, 207 pages, $29.95

The authors’ point is not that the long tail is where the money is, though that can be the case. It’s that “long-tail business models,” being inherently digital, can succeed where others do not. Mass-media businesses have always depended on the economics of scarcity: experts picking a handful of likely winners to be produced with a professional sheen, released through a tightly controlled series of channels and supported by blowout ad campaigns. This, the authors make clear, is a strategy for the previous century.
book_reviews  books  digital_media  entertainment_industry  massive_data_sets  Amazon  Netflix  data  granularity  cord-cutting  clarity  Anita_Elberse  The_Long_Tail  business_models  blockbusters  Apple  mass_media 
january 2017 by jerryking
How Marketers Hone Their Aim Online - WSJ.com
JUNE 19, 2007 | Wall Street Journal | by EMILY STEEL

How marketers are increasingly using behavioural targeting in online ad
buying to boost marketing effectiveness (greater granularity)
online_marketing  online_advertising  privacy  granularity  Emily_Steel  online_behaviour  behavioural_targeting 
april 2009 by jerryking

Copy this bookmark:





to read