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Momofuku’s Secret Sauce: A 30-Year-Old C.E.O.
Aug. 16, 2019 | The New York Times | By Elizabeth G. Dunn.

Momofuku was founded in 2004, with an East Village ramen bar that, after some initial stumbles, wowed diners by combining pristine ingredients and impeccable technique in humble dishes that melded influences from Japan to Korea to the American south. Since then, it has become a private-equity backed company with restaurants from Sydney to Los Angeles; a growing chain of fast-casual chicken sandwich shops; a media production unit churning out television shows and podcasts; and designs on creating a line of sauces and seasonings that could capture supermarket aisles across America. While Mr. Chang is the brand’s lodestar, Ms. Mariscal, 30, is the executive who makes it all work.

Born and raised on the Upper West Side, to the family that founded the specialty foods emporium Zabar’s, Ms. Mariscal began her career at Momofuku in 2011, as a public relations and events intern. Over the years, she quietly became Mr. Chang’s closest collaborator and confidante, a largely unknown force shaping matters as varied as menu design, branding and business development. “She’s the only person I’ve ever felt comfortable giving complete carte blanche to, in terms of what Momofuku looks like and what it should be,” Mr. Chang said. He recalled suggesting to the company’s board that Ms. Mariscal be named C.E.O. almost four years ago, when she was 26. She finally assumed the role in April.

It’s not unusual for a chef like Mr. Chang to parlay cooking talent and charisma into restaurants, cookbooks and television shows — a formula pioneered by the likes of Emeril Lagasse, Bobby Flay and Rick Bayless in the 1990s. But chef-driven food brands of the scope and ambition that Mr. Chang and Ms. Mariscal envision for Momofuku, with dozens of locations and mainstream packaged food products, are harder to pull off.

Adding to the challenge is Momofuku’s particular identity, which revolves less around a distinct culinary tradition than an attitude of restless innovation, boundary pushing and spontaneity. A formulaic chain of steakhouses, Momofuku ain’t. Scaling that ethos requires a tightrope act: Create enough structure and continuity to stave off chaos, without destroying the brand’s animating spirit in the process.
Asian  brands  branding  business_development  CEOs  chefs  commercial_kitchens  David_Cheng  detail_oriented  differentiation  diversification  food  founders  fusion  growth  high-standards  interns  investors  kitchens  leadership  Momofuku  organizational_structure  restauranteurs  restaurants  scaling  special_sauce  women  workaholic 
7 weeks ago by jerryking
9 Affirmations the Most Successful People Repeat Each and Every Day | Inc.com
1. "I treat others the way they want to be treated."
2. "I am ever grateful." Gratitude allows happiness to come into my life. I define and talk about the things I am grateful for on a daily basis. I know that the No. 1 way for me to be happy is to choose to be grateful.
3. "I am accountable." I am reliable. I am responsible. I never blame others. I never make excuses. I take ownership of my successes as well as my mistakes. I know that my own performance is a direct result of what I think and the actions I take.
4. "I believe in myself." When I fail, I learn. My failures are temporary because my perseverance is permanent. I push forward at all times because I know I can succeed. As I continually believe in myself, my confidence increases.
5. "I have high standards." I do not let mediocrity enter my life. I am honest. I do not apologize for striving for excellence. My quality of life is a reflection of my high standards. By living up to my personal high standards, my confidence increases.
6. "I follow my heart." Time is precious, and everyone has something that they are passionate about. (jk: mybestlife) The cost of not following my heart is too great, I am going to live life with no regrets. As I follow my heart, my confidence increases.
7. "I trust my gut." I value my intuition, since it is based on my subconscious mind and conscious mind working in harmony. I know what is true, and I know what I want to be true. I trust my gut feelings, my inner voice. As I trust myself, my confidence increases.
8. "I am resilient." I have overcome many challenges and will overcome many more. The times that are the toughest are the times I learn the most. I never back down. I work hard and I push through. As I act in a resilient manner, my confidence increases.
9. "I help people." I matter because I make a difference. While I may get tired, I am not weary. I share myself and love to serve. By making a difference, my confidence increases.

If we tell ourselves our personal truth enough, it manifests into reality. Our reality and our actions will always match the story we believe.
affirmations  Jeff_Haden  mybestlife  gratitude  accountability  resilience  mediocrity  high-standards  next_play  gut_feelings  serving_others  passions  no_regrets  inner-directed  it's_up_to_me 
april 2016 by jerryking

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