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jerryking : home_based   26

A New Breed of Innkeepers for the Airbnb Era - WSJ
By Amy Gamerman
Nov. 8, 2018

To compete in the Airbnb era, a new breed of innkeepers are ditching the needlepoint pillows and potpourri in favor of free Wi-Fi and vegan breakfast sausage. “Bed-and-breakfasts were getting a bad rap for the doilies. The modern B&B doesn’t look like grandma’s house,” said Heather Turner, marketing director for the Professional Association of Innkeepers International.

There are about 17,000 bed-and-breakfasts nationwide, according the Association of Independent Hospitality Professionals, a nonprofit trade group with 625 members that was founded three years ago—partly in response to the rising number of mid-career professionals who have taken up innkeeping.

“They’ve had another career as a teacher, lawyer or doctor—they want to be in the hospitality business,”
Airbnb  bed-and-breakfast  Facebook  home_based  hospitality  Instagram  Second_Acts 
november 2018 by jerryking
The joy of boring business ideas
April 11, 2018 | Financial Times | by JONATHAN MARGOLIS
Slippers, razors and even gas boilers offer ripe pickings for profit and disruption.

Simon Phelan and his online gas boiler installation company, Hometree, are “aiming to replicate the success of online estate agent Purplebricks in an equally large, albeit more boring market: boiler installations.”......Start-ups doing anything new, cute or plain off-the-wall often struggle. .....Boring may be the new interesting.......Mahabis, a carpet slippers start-up, has sold close to a million pairs of its £79 product....another boring domestic product, razors, have proved to be a lucrative market for what are essentially tech companies, such as Dollar Shave Club (bought by Unilever for $1bn) and Harry’s.....It is not just products: dull-sounding online services also seem to pay off. London start-up ClearScore, a millennial-focused fintech company which offers users free credit scoring and personal finance guides, sold to Experian last month for £275m, after just three years in business......Phelan is pursuing gas boilers, not because he was interested in them, but because he was looking for a way into the growing smart-home sector. He wants to build a slick way to modernise boiler installation, so that by the time newer, more eco-friendly home heating technologies become standard he will already have a loyal customer base. This is why Hometree has more in common with tech companies than with local plumbers.

“Where I think people go wrong in entrepreneurship is building a product, rather than a business for the future,” says Mr Phelan....Making a neglected category simple and elegant is attractive.”

“All you have to do,” he concluded, “is not to see it as a gas boiler business, but a much bigger play......Phelan’s idea that new businesses need to be strategic rather than excitable about this or that gimmicky new product is one that other entrepreneurs would do well to follow.
disruption  unglamorous  smart_homes  eco-friendly  reinvention  home_based  new_businesses  new_products  millennials  fin-tech  credit_scoring  personal_finance  boring  buying_a_business  Dollar_Shave_Club  Harry’s 
april 2018 by jerryking
Your Roomba May Be Mapping Your Home, Collecting Data That Could Be Sold
JULY 25, 2017 | The New York Times | By MAGGIE ASTOR.

High-end models of Roomba, iRobot’s robotic vacuum, collect data as they clean, identifying the locations of your walls and furniture. This helps them avoid crashing into your couch, but it also creates a map of your home that iRobot is considering selling to Amazon, Apple or Google.

Colin Angle, chief executive of iRobot, told Reuters that a deal could come in the next two years, though iRobot said in a statement on Tuesday: “We have not formed any plans to sell data.”

In the hands of a company like Amazon, Apple or Google, that data could fuel new “smart” home products.

“When we think about ‘what is supposed to happen’ when I enter a room, everything depends on the room at a foundational level knowing what is in it,” an iRobot spokesman said in a written response to questions. “In order to ‘do the right thing’ when you say ‘turn on the lights,’ the room must know what lights it has to turn on. Same thing for music, TV, heat, blinds, the stove, coffee machines, fans, gaming consoles, smart picture frames or robot pets.”

But the data, if sold, could also be a windfall for marketers, and the implications are easy to imagine. No armchair in your living room? You might see ads for armchairs next time you open Facebook. Did your Roomba detect signs of a baby? Advertisers might target you accordingly.... iRobot said that it was “committed to the absolute privacy of our customer-related data.” Consumers can use a Roomba without connecting it to the internet, or “opt out of sending map data to the cloud through a switch in the mobile app.”

“No data is sold to third parties,” the statement added. “No data will be shared with third parties without the informed consent of our customers.”
data  mapping  privacy  location_based_services  LBMA  advertising  smart_homes  iRobot  homes  home_appliances  home_automation  home_based  informed_consent 
july 2017 by jerryking
Nurse Next Door puts new spin on getting old
Jul. 12 2012 | The Globe and Mail | by Susan Krashinsky.

The boomer generation represents a game change for the home care industry: They are emerging from a labour market where tech skills are essential. That means clients are about to get a lot more vocal, and they will make themselves heard - not just if the care is subpar, but also if they feel bored or underserved. Nurse Next Door's marketing campaign relies heavily on social media and word of mouth. In order to compete, home care nurses will have to nurture a social-media presence, and go above and beyond to become part of a service industry, not just a care industry.

"Our clients will be using Twitter," DeHart says. "We'd better be really good at what we do."
aging  baby_boomers  home_based  caregiving  population_trends  franchising  underserved 
april 2013 by jerryking
Step Into the Office-Less Company -
September 4, 2012 | WSJ | By RACHEL EMMA SILVERMAN

Step Into the Office-Less Company
How One Tech Firm Manages 123 At-Home Employees Scattered Across 26 Countries and 94 Cities

Today, just 2.5% of the U.S. workforce considers home its primary place of work. But that number, which is based on census-data analysis, grew 66% from 2005 to 2010, according to the Telework Research Network, a consulting and research firm. And increasingly, employees at companies with physical offices are choosing to work remotely or forming virtual teams with colleagues world-wide, thanks to rapid advances in video, social-networking, cloud storage and mobile technology.

Many far-flung companies also have non-hierarchical management structures, providing teams and workers the authority to make decisions and complete tasks with light supervision.
managing_people  home_based  globalization 
september 2012 by jerryking
Stay-at-Home Moms Fill Executive Niche -
April 30, 2008 | WSJ | By SUE SHELLENBARGER

Catering to Moms

Here are a few flexible-staffing firms that find work for at-home mothers:
job_search  Sue_Shellenbarger  stay-at-home  home_based 
august 2012 by jerryking
To Bolivia and beyond: how to collaborate abroad - The Globe and Mail
nick rockel
Special to Globe and Mail Update
Published Wednesday, Feb. 22, 2012
virtual_teams  teams  collaboration  home_based  howto 
february 2012 by jerryking
The Rise of Backyard Biotech - Magazine - The Atlantic
The Rise of Backyard Biotech
Powered by social networking, file sharing, and e-mail, a new cottage industry is bringing niche drugs to market.

innovation  biotech  home_based  DIY  medical  pharmaceutical_industry  cottage_industries  drug_development 
may 2011 by jerryking
Review of Cisco's Valet, Wireless Router for Home -
MARCH 31, 2010 | Wall Street Journal | By KATHERINE BOEHRET. Feeling at Home With a Router
Cisco  wireless  home_based 
april 2010 by jerryking
Spirits Makers Replace Bartender With Convenience -
APRIL 2, 2009 | Wall Street Journal | by DAVID KESMODEL

Liquor giants are rolling out pre-mixed products to entice
recession-weary Americans to serve more cocktails at home, aware that
many drinkers don't want to fuss with mixing drinks themselves. At the
same time, liquor makers seek to address a shift by consumers toward
entertaining at home more and visiting bars less.
liquor  disruption  cocktails  home_based  convenience 
april 2009 by jerryking The building blocks of success
Nov. 26, 2008 G&M column by Diane Jermyn on a Niagara-area
toy maker who uses Web 2.0 to market his home-based business to online
Web_2.0  marketing  toys  business  home_based 
february 2009 by jerryking
Taking Care of Business -
March 17, 2008 WSJ article by Simona Covel on the opportunities
opening up within in-home health care and their appeal to franchising.
franchising  healthcare  home_based  in-home  Simona_Covel 
february 2009 by jerryking

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