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jerryking : indoors   20

Philips leaves personalization out of latest indoor positioning job (UPDATED)
April 24, 2017 | - LEDs Magazine | By Mark Halper, Contributing Editor, LEDs Magazine, and Business/Energy/Technology Journalist
Philips  personalization  indoors  location_based_services  lighting 
october 2017 by jerryking
Understanding Indoor Location Technology, the Market and Value Drivers
How does indoor location help when retailers are increasingly embracing inventory-free stores?
IBM  indoors  location_based_services  technology 
october 2017 by jerryking
A Tour of the Beacosystem: Proximity and the Beacon Ecosystem: Proquest Tech & Business Books
A Tour of the Beacosystem: Proximity and the Beacon Ecosystem
By: Sean O Sullivan
Publisher: O'Reilly Media, Inc.
Pub. Date: September 16, 2015
Running Time: 1 hour 53 seconds
indoors  beacons  location_based_services  proximity 
october 2017 by jerryking
A new industry has sprung up selling “indoor-location” services to retailers
Dec 24th 2016 | Economist

Tracking technologies are ingenious. Some flash out a code to smartphone cameras by means of LED lighting; others, such as IndoorAtlas, a startup with headquarters in California and Finland, monitor how devices disrupt a store’s geomagnetic field. With smartphone ownership rising, the market for tracking phones indoors could grow fivefold between now and 2021, to a total of $23bn, says Research and Markets, a market-research firm.

What do retailers hope to gain? The answer depends on how far they push the technology. On the most basic level, a store might notice that people often walk from “frozen goods” to “alcohol”, and then bring the two closer together. A retailer could also gain more insight into which departments are best at promoting goods—all without knowing anything about shoppers beyond where their legs take them.

If stores can persuade clients to reveal personal information, too, they stand to profit more......Apple and Google are beginning to offer indoor-location services to retailers that use the motion sensors already in handsets. These can see where their owners are, and where they are moving to, using a map of existing Wi-Fi or radio-frequency signals. Shops would not need to set up systems to follow their customers’ phones.
location_based_services  mapping  new_industries  tracking  shopping_malls  retailers  Walkbase  LBMA  IndoorAtlas  foot_traffic  Wi-Fi  Aisle411  Apple  Google  indoors 
september 2017 by jerryking
Mall Landlords Roll the Dice With Tech Investments - WSJ
By Esther Fung
Updated June 20, 2017

Mall landlords are investing millions of dollars in technology to help protect them from the changes buffeting the retail sector as internet shopping gains a stronger foothold.

Some of the investments aren’t faring so well.

Macerich Co., one of the biggest U.S. mall owners, last quarter wrote off $10 million invested in a startup that purported to help online and European retailers expand their physical store presence in the U.S......landlords face growing pressure to remain relevant, and are investing more resources to understand the industry’s disrupters. Larger landlords with stronger balance sheets, such as Simon Property Group and Westfield Corp. , have been setting aside millions of dollars for incubators to take on risks similar to venture capitalists......“The real-estate technology industry is heating up, bringing along with it quite a bit of noise,” said Hongwei Liu, CEO of MappedIn, a six-year-old Canada-based firm that provides indoor mapping and search software for property owners.

The firm has developed digital maps for more than 300 U.S. malls, including for the top mall REITs.
shopping_malls  landlords  technology  MappedIn  mapping  risk-taking  retailers  indoors 
june 2017 by jerryking
iBeacons: A Marketer’s Dream or Consumer’s Nightmare? | WIRED
The iBeacons circumvent the expense of Wi-Fi and the inaccuracy of GPS targeting indoors, built into devices running iOS 7 or Android 4 or higher. They can be placed seemingly anywhere, including stores, hotels, stadiums, museums, amusement parks and airports, to guide people along their journey in real-time.

Smartphone adoption and mobile app usage provides marketers with an opportunity to engage consumers when they are near a branded location or point of interest using real-time location-specific targeting. ....Contextual relevancy is key. A grocery store shopper may seek a deal on an ingredient for a saved recipe in Epicurious, a traveler may prefer mobile check-in functionality, and a visitor to an amusement site like The World of Coca-Cola may enjoy custom frames and backdrops for family photos. While the possibilities for engagement are limitless, marketers must understand each step in the customer journey and provide contextually relevant functionality specific to the location.

For example, in April WWE used its mobile app and iBeacons to drive fan engagement at its biggest event, Wrestlemania. Fans at the New Orleans convention center could receive notifications about when and where their favorite wrestling stars would be available for autograph signings. App users benefitted from a spot in the line ahead of those not using the app.
Apple  Bluetooth  engagement  sports  contextual  Opt-In  iBeacons  indoors  hotels  stadiums  museums  amusement_parks  airports  location_based_services  customer_journey  customer_touchpoints 
may 2016 by jerryking
Apple's Latest Offering Explores the Great Indoors - WSJ
By DAISUKE WAKABAYASHI, ELIZABETH DWOSKIN and GREG BENSINGER CONNECT
June 1, 2014
Apple  location_based_services  sensors  beacons  iBeacons  indoors 
june 2014 by jerryking
Google buys Waze: Street plan
Jun 15th 2013 | | The Economist

The modern map is almost a living thing. Its habitat is the personal computer or (increasingly) the smartphone. It can carry layer upon layer of data, from traffic conditions and public-transport routes to reviews of local restaurants and indoor plans of shops, museums and airports. And as the world changes, the map adapts....In maps Google is already far ahead of both its rivals, Facebook and Apple. It has spent huge sums making the physical world as searchable as the digital realm, sending cars and aeroplanes to gather images and data from all over the planet. Recently Google showed off improvements to its maps. Among other things, they will be more personal: people can add their own landmarks (a favourite restaurant or museum, say), and similar or related places will be highlighted....Smartphones on which Waze’s app is open are tracked automatically. They contribute to an ever-changing map that shows drivers the best way to beat the traffic on the way to work or home. Drivers can also choose to report jams, as well as accidents, roadworks, speed traps and petrol prices. Thousands have also edited Waze’s maps. Waze users’ data, if eventually built into Google’s maps, should give a timelier, fuller picture of conditions on the roads.
mapping  Google  M&A  Waze  mergers_&_acquisitions  cyberphysical  Israeli  wayfinding  physical_world  indoors  traffic_congestion 
june 2013 by jerryking

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