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jerryking : industry   3

Want to transform your industry? Be ready to embrace resistance - The Globe and Mail
BRETT BELCHETZ
SPECIAL TO THE GLOBE AND MAIL

important lessons that we learned along the way:

TAKE WHAT’S USEFUL, LEAVE WHAT’S NOT
Comments and criticisms can be invaluable for young companies – but you need to become a master at differentiating between feedback that matters and feedback that doesn’t. ...... it’s critical to pay attention to actual customers, zeroing in on their feedback (both good and bad) and continuously improving our offering. It’s important not to dilute the quality of the user experience in an effort to jump over hurdles raised by non-customers.

FOCUS ON THE “PERSUADABLES”
It’s essential that your company identify those who are persuadable from those who are not... Pick targets carefully and convert them strategically......Circle back to the “unpersuadables” at a later point.

VIEW CHALLENGES AS COMPLIMENTS
.....If your vision didn’t have a chance of succeeding or wasn’t ambitious enough, nobody important would care enough to challenge you. The reality is that many industries are in need of evolution, and those pushing for change are rarely celebrated or welcomed by their peers. To succeed as a leader with a transformative vision, it’s necessary to celebrate resistance.

NEVER FORGET YOUR MISSION
Focus on your original mission – the problem you set out to solve in the first place. That’s your North Star. And surround yourself with people who believe in it too. Everything you do from day one onward has to tie back to your mission in a clear and compelling way. Resistance is inevitable, but it can never – not even for a second – throw you off course. The leaders and companies that succeed are the ones who remain dead focused on their reason for existing. It’s much easier to deal with resistance when you know, without a doubt, the value you will bring by overcoming it.
challenges  compliment  feedback  industry  mission-driven  North_Star  persuasion  resistance  transformational  UX 
november 2019 by jerryking

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