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jerryking : know_your_customer   3

Auction houses embracing digital technology to sell to the new global rich
SEPTEMBER 18, 2014 by: John Dizard.

....The auction houses have been under pressure to adapt to this changing universe. While the most visible aspect of the houses’ digital revolution may be their online auctions, the most essential is in the systematising and networking of their customer, market and lot information. Without that, the auctioneers would lose control of their ability to charge gross margins in the mid-teens as intermediaries of the $30bn global art auction market....Within the quasi-duopoly of Christie’s and Sotheby’s at the top of the auction world, Christie’s has now moved to implement what it calls its “digital strategy”....Christie’s now has James Map (as in founder James Christie), a sort of private internal social network that allows specialists, client service staff, support staff and executives to see what is known about a client and his tastes. Past auction records, relatives’ purchases and sales, statistical inferences on how likely clients are to move from buying an expensive watch online to participating in a high-end evening sale – it all can be in the mix.

The idea, Murphy explains, was “to create an internal app that spiders into our database of information and brings up on our internal [screen] environment lots of connectivity. This is faster and better than the email chains [that it replaced].”....This summer, Sotheby’s announced a partnership with eBay, the online auction giant. While the details of the partnership are still being developed, it is understood eBay will distribute live Sotheby’s auctions to its global audience of 150m buyers.

Ken Citron, Christie’s head of IT

The digital strategy is also making it easier to take part in auctions. Even with all the unseen know-your-customer checks now required by financial supervisory agencies, it has become much faster and easier to register as an auction house client. About half now do so online.

But while the online revolution may have left some auction houses behind, for others it is generating new business. Auction houses used to regard the sale of smaller, cheaper objects from, for example, estate liquidations as an annoying loss-leader business that just wasted their specialists’ time. Now, however, many are making money selling objects for $2,000-$3,000; it’s just a matter of cutting transaction costs. “We have a new app with which you can take a picture, push a button, and it goes to a specialist, with a description. Then the specialist can decide if it might fit into an auction,” says Citron.
auctions  Sotheby's  Christie's  data  art  collectors  high_net_worth  partnerships  eBay  duopolies  digital_strategies  CRM  IT  margins  intermediaries  internal_systems  loss_leaders  transaction_costs  cost-cutting  know_your_customer  Bottom_of_the_Pyramid  estate_planning  liquidity_events  online_auctions  digital_revolution 
november 2016 by jerryking
The Evolving Automotive Ecosystem - The CIO Report - WSJ
April 6, 2015| WSJ | By IRVING WLADAWSKY-BERGER.

An issue in many other industries. Will the legacy industry leaders be able to embrace the new digital technologies, processes and culture, or will they inevitably fall behind their faster moving, more culturally adept digital-native competitors? [the great game]

(1) Find new partners and dance: “The structure of the automotive industry will likely change rapidly. Designing and producing new vehicles have become far too complex and expensive for any likely one company to manage all on its own.
(2) Become data masters: “Know your customers better than they know themselves. Use that data to curate every aspect of the customer experience from when they first learn about the car to the dealership experience and throughout the customer life cycle. Having data scientists on staff will likely be the rule, not the exception.
(3) Update your economic models: “Predicting demand was hard enough in the old days, when you did a major new product launch approximately every five years. Now, with the intensity of competition, the rapid cadence of new launches, and the mashup of consumer and automotive technology, you may need new economic models for predicting demand, capital expenditures, and vehicle profitability.
(4)Tame complexity: “It’s all about the center stack, the seamless connectivity with nomadic devices, the elegance of the Human Machine Interface.
(5) Create adaptable organizations: “It will take a combination of new hard and soft skills to build the cars and the companies of the future. For many older, established companies, that means culture change, bringing in new talent, and rethinking every aspect of process and people management.
Apple  automotive_industry  autonomous_vehicles  ecosystems  Google  know_your_customer  adaptability  CIOs  layer_mastery  competitive_landscape  competitive_strategy  connected_devices  telematics  data  data_driven  data_scientists  customer_experience  curation  structural_change  accelerated_lifecycles  UX  complexity  legacy_players  business_development  modelling  Irving_Wladawsky-Berger  SMAC_stack  cultural_change  digitalization  connected_cars  the_great_game 
april 2015 by jerryking
Know where your customers are headed - and get there first
Copyright 2012 Farm Management Canada By Glenn Cheater

It’s easy to say you believe in that all-important first principle of marketing – Know Your Customer – but it’s a lot harder to put in practice: Customers are definitely fickle creatures.

But understanding customers is critical to the success of Bay Growers Co-operative in Clarksburg in the heart of Ontario’s Georgian Bay apple country. It started up a dozen years ago when 22 local growers jointly built a storage facility, but its watershed moment came when it zeroed in on what its customers – grocery retailers – were doing.

“We could see the writing on the wall,” says co-op president John Ardiel. “The retail business was consolidating. There were fewer and fewer retailers, and the next logical step was that there would be fewer and fewer suppliers.
apples  Ontario  co-operatives  farming  agriculture  customer_insights  first_principle  marketing  know_your_audience  turning_points  retailers  supply_chains  grocery  consolidation  know_your_customer 
august 2012 by jerryking

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