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jerryking : microtargeting   23

The lost art of political persuasion - The Globe and Mail
The Globe and Mail
Published Saturday, Apr. 25 2015

Talking points are hardly a 21st century political innovation. But they have so crowded out every other form of discourse that politics is now utterly devoid of honesty, unless it’s the result of human error. The candidates are still human, we think, though the techies now running campaigns are no doubt working on ways to remove that bug from their programs.

Intuition, ideas and passion used to matter in politics. Now, data analytics aims to turn all politicians into robots, programmed to deliver a script that has been scientifically tested...The data analysts have algorithms that tell them just what words resonate with just what voters and will coax them to donate, volunteer and vote.

Politics is no longer about the art of persuasion or about having an honest debate about what’s best for your country, province or city. It’s about microtargeting individuals who’ve already demonstrated by their Facebook posts or responses to telephone surveys that they are suggestible. Voters are data points to be manipulated, not citizens to be cultivated....Campaign strategists euphemistically refer to this data collection and microtargeting as “grassroots engagement” or “having one-on-one conversations” with voters....The data analysts on the 2012 Obama campaign came up with “scores” for each voter in its database, or what author Sasha Issenberg called “a new political currency that predicted the behaviour of individual humans.
Konrad_Yakabuski  persuasion  middle_class  politicians  massive_data_sets  political_campaigns  data_scientists  data_driven  data_mining  microtargeting  behavioural_targeting  politics  data  analytics  Campaign_2012 
april 2015 by jerryking
Why the Ontario election campaign is a mystery, even to those involved - The Globe and Mail
The Globe and Mail
Published Friday, May. 23 2014

reports from candidates and their teams who are out knocking on doors indicate that even fewer voters than usual are aware there is an election on, let alone have strong impressions of how it’s playing out.

That’s especially the case in the suburban ridings of the Greater Toronto Area, generally considered Ontario’s most important electoral battleground, where the commuter-heavy population is particularly difficult to make contact with. ...Then there are the uncertainties about what campaign Ontarians will see the rest of the way. Just as the pollsters are trying to adjust to the difficulty of reaching people the way they used to, so too are the parties. Amid experimentation with online and other less traditional forms of advertising, nobody is quite sure what will break through; neither is it obvious whose efforts to use data to micro-target voters in ground campaigns will work.
Ontario  elections  data  political_campaigns  GTA  microtargeting  open_data 
may 2014 by jerryking
Big Data Is A Big Factor In 2012                     
Mar 30 2012 | Campaigns & Elections | By Brett Bell.

But as the social media industry continues to mature, so too does the level of sophistication in which campaigns and organizations apply social media tools and techniques. Campaigns are moving away from merely having a social media presence to leveraging social activity to inform and fuel campaign machines....For their part, the Obama campaign is focusing significant attention and resources towards data management. In a series of telling job postings this summer, Obama For America put out the call for data mining and predictive modeling analysts, appealing to the startup community, private sector and data managers within their own Party. One particular job description stated that successful candidates would assist in developing statistical and predictive models to assist in fundraising, digital media and other areas of the campaign....the Obama For America Campaign 2012 launched a Facebook application which requested permission to access your location, name, picture, gender, list of friends and other information that would be valuable to the campaign team
Campaign_2012  massive_data_sets  political_campaigns  data_scientists  data_driven  data_mining  microtargeting  behavioural_targeting  data_management 
january 2014 by jerryking
Q&A: Turning a non-voter into a voter - The Globe and Mail

The Globe and Mail

Published Monday, Nov. 26 2012

There is a body of experiments that shows person-to-person contact does something to turn a non-voter into a voter that no television ad can. Smart campaigns, and Barack Obama’s is the best example of this, are making the investments to create these types of interactions.
voting  elections  political_campaigns  massive_data_sets  microtargeting  Campaign_2012 
january 2014 by jerryking
When targeting online, make sure your data is up to snuff
When targeting online, make sure your data is up to snuff
Author(s): Jordan Lieberman
Source: Campaigns & Elections (2010). 34.5 (September-October 2013): p6.
Document Type: Article
Copyright : CO...
microtargeting  political_campaigns  data  elections 
january 2014 by jerryking
Q: What is the difference between analytics and microtargeting and can I afford either in a city council race?

A: According to Tom Bonier of Clarity Campaign Labs, the nomenclature of analytics vs. microtargeting is not settled, reflecting the relative newness of the field. "Analy...
analytics  political_campaigns  microtargeting  cities  local  municipalities  elections 
january 2014 by jerryking
Junk Mail Gets Personal -
January 23, 2013 | WSJ | By JOEL SCHECTMAN

Junk Mail Gets Personal
Big Data Is Helping Direct Marketers Refine Their Pitches.

While Americans are sending a third less mail than they did 10 years ago, the junk-mail business is staying afloat, thanks to changes in databases, computing power and available storage.

Using Big Data—a catchall phrase for a combination of analytic software and huge computer storage—direct marketers have been able to refine their pitches with a newly startling precision.

A decade ago, these companies might have had 10 pieces of information about each individual household. The new approach allows direct marketers to immediately comb through hundreds of sources of public and private data and assemble more specific demographics, such as young, upper middle-class families with teenage kids who like gadgets.

"Instead of taking a month, you're talking about sub-seconds, in some cases" to run a query on the data,... Jennifer Elwood, executive director of consumer marketing for charitable organization American Red Cross, said the melding of online personas and home addresses is the "holy grail" of direct mail because those profiles can provide clues about potential donors' concerns. That allows the organization to avoid donor fatigue by more carefully targeting people with a smaller number of requests.

Despite the organization's progress in the use of data analytics, tying data from online interactions with donors to snail-mail campaigns is still "a work in progress," Ms. Elwood said, and there is sometimes duplication between paper and online promotions.
direct-mail  direct-response  marketing  massive_data_sets  microtargeting  demographic_changes 
january 2013 by jerryking
Weather Network rolls out new 1-km forecasting - The Globe and Mail
Sep. 10 2012 | The Globe and Mail | STEVE LADURANTAYE - MEDIA REPORTER.

The technology works by taking information from weather stations across the country and using computers to predict what is likely to happen in between those stations over the next hour. Users can either enter their postal code or use the GPS function on their phones to find out the weather in an astonishing 800,000 zones across the country.

“What we’re doing is an incredibly complicated marriage of science and algorithms,” he said. “When we started 15 years ago, a five-day forecast was revolutionary.”
weather  Steve_Ladurantaye  microtargeting  analytics  algorithms  data  data_driven  hyperlocal  Pelmorex 
september 2012 by jerryking
How We Built a Strong Company in A Weak Industry
February 2001 | HBR | Roger Brown.

The chairman and founder of Bright Horizons Family Solutions heeded the wisdom of visionary real estate developer James Rouse: Make your passions central to your life. By doing that, she has created a highly successful company with employees who are driven by its mission to give children the best possible start in life.
children  HBR  SWOT  micro-markets  microtargeting  daycare  mission-driven  decline  visionaries 
august 2012 by jerryking
Selling into Micromarkets
July-August 2012 | HBR | by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami.
massive_data_sets  selling  HBR  micro-markets  microtargeting  B2B 
july 2012 by jerryking
Climate Feedback: A new adaptation tool: climate insurance : Climate Feedback
22 Jul 2009 | 15:54 BST | Posted by Jeff Tollefson.

climate insurance is by no means a magic bullet. But clearly the tools of modern finance could certainly help make poor nations prepare for and respond to all manner of natural disasters big and small.

We explore some of these ideas in this week’s issue of Nature, taking a quick look at how the insurance debate is playing out in the ongoing United Nations climate talks. The upshot is that some kind of insurance mechanism is likely to make it into whatever climate deal is struck in Copenhagen and beyond.

One commonly cited option is index insurance, which is tied to things like rainfall that can be measured objectively. This cuts down on costs by eliminating the need for audits and investigations. In the case of something like crop insurance, moreover, it could put money in the hands of farmers immediately after the rains fail – and before the hunger sets in....Today these programs are being paid for largely by the farmers and nations buying the insurance, but industrialized nations would likely subsidize any insurance program deployed as part of an international climate agreement. The logic is that extreme weather variations – including droughts and heavy storms – are likely to increase in a warmer world, which means that both costs and premiums will rise as well.

A key challenge moving forward is how to scale up programs that benefit the world’s poorest farmers and communities. Dan Osgood, a researcher at Columbia University’s International Research Institute for Climate and Society, points out the pilot programs that are under way today have generally been deployed in areas where information – regarding weather, crops and the like – is available. This means it will only get more difficult moving forward....Osgood says the insurance question could also increase pressure on scientists and insurance companies to tease out the long-term impacts of global warming at very local scales.
insurance  crop_insurance  climate_change  natural_calamities  data  farming  poverty  hyperlocal  indices  microtargeting  audits  pilot_programs 
april 2012 by jerryking
Lone woman seeks bald man
Aug 28th 2007| The Economist |

“Microtrends” is “based on the idea that the most powerful forces in our society are the emerging, counterintuitive trends that are shaping tomorrow right before us,” says Mr Penn. As a result, the “skill of microtargeting—identifying small, intense subgroups and communicating with them about their individual needs and wants—has never been more critical in marketing…The one-size-fits-all approach to the world is dead.”
Mark_Penn  women  microtrends  microtargeting  trends  workplaces  one-size-fits-all 
april 2012 by jerryking
Harry Rosen readies itself for retail foreign invasion
Jan. 24, 2012 | Globe and Mail | Marina Strauss — RETAILING REPORTER.

Sensing profound change coming to the retail landscape, Larry Rosen called his senior executives to an urgent meeting at Canada’s premier high-end mens’ clothier. Luxury men’s sales were on a tear despite the shaky economy, but Harry Rosen Inc. still faced uncertainty. Savvy new foreign retailers were rapidly invading Canada, and upscale U.S. department-store powerhouse Nordstrom Inc. was mapping out its entry here...
At the meeting late last year, Mr. Rosen’s top team drew up its own battle plan, buttressed by an unprecedented $100-million war chest to expand most existing stores, add a few new ones and pump up e-commerce and staff training over five years. It envisions eventually making acquisitions, possibly even a risky move into women’s luxury fashions, although Harry Rosen ditched the segment more than two decades ago after a challenging run.
Harry_Rosen  retailers  apparel  luxury  preparation  Marina_Strauss  mens'_clothing  crossborder  microtargeting  Nordstrom  microtrends 
january 2012 by jerryking
Weather Gets Personal:
July 24, 2006 | Scientific American | By Mark Alpert
weather  personalization  hyperlocal  microtargeting 
january 2010 by jerryking
Personalized Weather Forecasts
December 12, 2006 | Technology Review | By Duncan Graham-Rowe.
An IBM supercomputer forecasts weather down to a one-kilometer
weather  massive_data_sets  IBM  bespoke  personalization  hyperlocal  microtargeting 
january 2010 by jerryking
Pinpoint Weather
June 2003 | Technology Review | by David H. Freedman. Cheap
computer power and high-tech observation systems mean precise forecasts,
offering consumers personalized reports and saving weather-sensitive
businesses millions.
weather  bespoke  personalization  David_Freedman  hyperlocal  microtargeting 
january 2010 by jerryking
Unboxed - Next Jump Uses Data to Turn Online Browsing Into Buying -
Dec. 5, 2009 | NYT | By STEVE LOHR. Next Jump represents the
future of e-commerce and could emerge as a counterweight to Amazon. This
patiently gestated start-up shows one path to the still-elusive promise
of Internet advertising: using data to greatly improve the efficiency
of marketing. Next Jump has been gathering data, and not only from
companies and customers. It also gets credit-card transaction data from
Amex & MasterCard. This vast trove — accumulated over years — is the
company’s most precious asset. Next Jump analyzes that data to draw
inferences about what a person would be likely to buy, and at what
price. Its network also includes 28,000 retailers who can specify the
characteristics of customers — age, location, income, for example — that
they are most interested in luring with certain products. Next Jump’s
software then tailors offerings to small segments of potential
customers, down to individuals, often reaching them with e-mail alerts.
“It’s true microtargeting,”
data_driven  microtargeting  Steve_Lohr  e-commerce 
december 2009 by jerryking
Compressed Data; I.B.M.'s Deep Blue Has a Business Plan
May 24, 1999 | The New York Times | By STEVE LOHR. He cited
precision weather forecasting as a current example of what deep
computing can do. Feeding information from the National Weather Service,
local sensors and topographical data bases into supercomputers, it has
now become possible to make pinpoint forecasts.

''Instead of saying there's a 40 percent chance of rain tomorrow
afternoon, you can say it will rain from 2:15 to 3:30 P.M.,'' Mr.
Pulleyblank said. ''And instead of making forecasts for the standard
30-kilometer grids, we can narrow them to one kilometer. The storms will
be in Queens, but not the Bronx.''
IBM  massive_data_sets  weather  Steve_Lohr  microtargeting 
november 2009 by jerryking
Political Device Goes Corporate -
MAY 21, 2007 | Wall street Journal | by JOHN D. MCKINNON.

Journal of Political Marketing.

Political operatives who perfected political "microtargeting," a system
for squeezing votes from neglected segments of the electorate, based
largely on reams of data about such things as voter demographics and
personal-spending habits--are taking their mastery of sophisticated new
campaign techniques into the corporate world. Particularly useful in
helping corporations focus on potential customers' core feelings about
buying a product or service.
microtrends  microtargeting  demographics  competingonanalytics  data_mining  political_campaigns  customer_insights  customer_experience  behavioural_targeting  data 
april 2009 by jerryking

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