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jerryking : multilingual   6

A New Dawn at the Met | Departures
By Meryl Gordon on November 04, 2014.

Change usually comes slowly at major cultural institutions. But Campbell has moved rapidly in recent years to try to make the museum a more inviting destination, with mass and class appeal. He is also raising provocative questions about the Met’s identity.... “They’re questioning the future. They’re not playing it safe.”
.....The new sensibility is evident this fall. Visitors will find pop-up theater and musical performances in the galleries, WiFi throughout the museum, apps that allow people to customize their tours....A key question: How to entice millions of people—philistines included—to cross the Met’s august threshold, appealing to an international audience as well as the next generation of museum-goers? Campbell says his priority has been to make the Met less monolithic and easier to navigate. “When I became involved with the search for a new director,” he explains, “I was conscious that we had this great tradition of scholarship but perhaps it was a moment when we needed to bring new energy to the way we engaged with our audience. Little things like numbering the galleries, having new maps and guidebooks in multiple languages, video tours in multiple languages.”...Recognizing that the Met’s most public face these days is no longer its front steps but its website, Campbell has invested in revamping the Met’s digital identity. ...Sree Sreenivasan, who joined the Met as its first chief digital officer in June 2013 after a career at the Columbia Journalism School, is experimenting with social media to expand the museum’s reach, releasing new apps this fall to alert visitors to events and lectures. “We want to give people a daily dose of the Met,” he says. “When parents are thinking about, ‘What do I do with the kids?’ we want to be one of the places they think of. If we can get into their smartphones, they’re likely to stay with us.”
museums  New_York_City  CDO  CEOs  youthquake  cultural_institutions  Sree_Sreenivasan  Philippe_de_Montebello  digital_strategies  digital_identity  mapping  wayfinding  multilingual  playing_it_safe 
december 2016 by jerryking
CPPIB chief urges Canada to diversify, aim investments at emerging markets - The Globe and Mail
JANET MCFARLAND
The Globe and Mail
Published Monday, Jan. 26 2015

Canadian companies need to “think bigger” and aim investments at Asia and other fast-growing regions of the world to improve the country’s international business success....Canadians have to think more about “the scale of the world in which we live” and realize how “puny” the country is in terms of the global population and global markets, Mr. Wiseman said in an interview prior to his remarks. More people are entering the middle class in China and India each year than live in Canada, he noted, but many Canadian businesses still do not aspire to tap those markets.

He pointed to the example of Chinese smart-phone manufacturer Xiaomi Inc., which has become one of the world’s largest handset makers within just five years. The company designs phones, but contracts out all its manufacturing, and has aggressively taken on giants such as Samsung Electronics Co. Ltd.

“There’s no reason why a company like that couldn’t exist here in Canada, selling handsets into China and India,” Mr. Wiseman said. “But we don’t think that way. We think about our own market, and we think about defining success within a much smaller realm than the world that is around us."... all companies need to understand their competitive advantages and exploit them, and Canada’s multicultural and multilingual population is one of the country’s most under-tapped competitive advantages.
diversification  private_equity  CPPIB  CEOs  Xiaomi  Asia  emerging_markets  multilingual  multicultural  competitive_advantage  internationally_minded  beyondtheU.S.  thinking_big  Mark_Wiseman 
january 2015 by jerryking
Who Needs Amazon or Wal-Mart? China Cuts Out the Middleman - WSJ
Dec. 18, 2014 | WSJ | By DENNIS K. BERMAN.

LightInTheBox , a Beijing company listed on the New York Stock Exchange. Run by Chinese with deep experience in America, the site can shapeshift into 27 different languages, from Arabic to Bahasa to Swedish, and ship goods piecemeal all over the world.... the Chinese are selling it directly to consumers now—no Western middleman required..."we are using a lot of data. We are trying to use data to predict product trends and channel it back to the supply chain,"..The company employs customer representatives in each of the 27 languages. There aren’t a lot of Danish speakers in China, of course. So instead it employs part-time workers from all over the world, training them over the Web, and then getting them to use the Web to make calls and do email.
Wal-Mart  Amazon  China  LightInTheBox  retailers  Chinese  e-commerce  Dennis_K._Berman  disintermediation  languages  multilingual 
december 2014 by jerryking
Three Global Game-Changers for the Information Industry
Dec. 2010 | EContent | Ben Sargent. Here are 3 game-changing
opportunities & challenges that product planners & mktg.managers
must engage:
1. Your future entails a hundred languages, give or take. Each year,
more of the world’s popn. goes online & become info. consumers—but
in an increasingly diverse set of languages. In this year’s update, we
detail 57 economically significant languages needed to reach consumers
& businesses in 101 countries. To successfully
move to this level of multilingual publishing, companies must develop a
process for adding groups of new languages, not one language at a
time—for instance, flipping in one product cycle from 30 languages to
60.
2. The web is a visual medium. Product & mktg. managers must
demand video as an integral part of every product or service, from
conception of the product itself all the way to promotion, sales,
support, & community.
3. Falling translation costs will disrupt the information industry.
ProQuest  languages  multilingual  translations  content  ECM  video  web_video  visualization  product_cycles  localization  game_changers  visual_culture  think_threes 
february 2011 by jerryking

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