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jerryking : mutually_beneficial   3

Confucius Institute good exercise in soft power for China
Jun. 20 2012 | The Globe and Mail | editorials.

The Confucius Institutes are in themselves a good thing, as an international cultural presence for China and an exercise in soft power. Canadian universities and colleges, however, should refrain from partnerships with them, as they are bound to include a propagandistic element inconsistent with liberal education.

The name itself is salutary. Mercifully, they are not called the Mao Zedong Institutes. The Chinese Communist Party is now willing to associate itself with a name that suggests ethics, scholarship and traditions that go back long before Marx, Lenin and Mao. Somewhat similarly, a few years after the Second World War, West Germany renamed the Deutsche Akademie as the Goethe-Institut, with admirable connotations of humanism and high culture – rather than murderous totalitarianism or even blood-and-iron Bismarckian nationalism.

The Confucius Institutes are thus the Chinese equivalent not only of the Goethe-Institut, but also of the British Council, the Alliance Française, the Società Dante Alighieri, the Instituto Cervantes and so on. A wider and deeper knowledge of Chinese language and culture outside China is desirable for many reasons, and mutually beneficial for Chinese and non-Chinese alike.
editorials  soft_power  China  Chinese  Colleges_&_Universities  Confucius_Institutes  mutually_beneficial 
june 2012 by jerryking
What Customers Want
JULY 7, 2003 | Fortune | by Larry Seiden and Geoff Colvin
To increase overall profitability, smart companies retain and
grow their most profitable customers and acquire more of them.
They fix, close, or sell their least profitable customers. And they
organize in a nontraditional way, around customer segments...
A winning value proposition is the one that best meets the full
set of customer needs, including price. That is, certain critical
elements of the experience deliver on the customers’ most important
needs better than the competition. This creates differentiation
and the potential for superior customer profitability—a mutually beneficial value exchange. Your goal is to create mutually beneficial value exchanges with customer segments that offer the greatest economic profit potential. Creating, communicating, and executing competitively dominant value propositions that earn exceptional customer profitability involves a sixstep process we’ve identified at leading companies and dubbed value proposition management.

Step 1: Figure out the needs
of your most profitable customers
Step 2: Get creative
Step 3: Test and verify your hypotheses
Step 4: Tell customers how great
your value propositions are
Step 5: Apply the best value
propositions on a large scale
Step 6: Begin anew.
customers  customer_acquisition  customer_experience  customer_lifetime_value  customer_profitability  customer_segmentation  Dell  Geoff_Colvin  Michael_McDerment  mutually_beneficial  RBC  value_propositions 
april 2012 by jerryking
Seth's Blog: "It doesn't hurt to ask"
Posted by Seth Godin on May 18, 2009. Every once in a while, of
course, asking out of the blue pays off. So what? That is dwarfed by
the extraordinary odds of failing. Instead, invest some time and earn
the right to ask. Do your homework. Build connections. Make a reasonable
request, something easy and mutually beneficial. Yes leads to yes which
just maybe leads to the engagement you were actually seeking.
Seth_Godin  questions  requests  mutually_beneficial  pitches  upselling  chance  courage  preparation 
december 2009 by jerryking

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