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jerryking : neurologists   1

Corporate sponsors of the arts missing creative opportunities - The Globe and Mail
Jan. 16 2015 | The Globe and Mail | TODD HIRSCH.
...the necessary bridge between creativity and innovation is collaboration – the act of allowing someone else’s experience to change the way you see the world....
It’s time to entirely rethink corporate sponsorship of the arts. Forget the silly logo on the back of the program or the complimentary tickets to the play. What artists can offer is much more valuable: a chance to peer into the mind of a choreographer, a singer, a set designer, a writer. How do they solve complex problems? And what insights can this bring to corporate leaders who are trying to solve problems of their own?

In the end it comes down to something neurologists know very well. If you want to become a creative person, you have to force your brain to see new patterns, unfamiliar terrain and uncomfortable situations. Sitting in a boardroom full of people with the same university degree and the same clothes (think dull blue suits and boring shoes) will do nothing to foster creative, innovative visionaries.

Why don’t artists offer those corporate suits something really valuable? The pitch should be: “Give us $100,000 and we’ll show you how we solve problems and design solutions. You’ll think we’re crazy – and quite possibly we are – but if you allow yourselves the chance, you’ll start to change the way your brain operates. Creativity can’t be taught, but it can be developed.”

Companies can transform the way their leaders think.
Todd_Hirsch  arts  philanthropy  branding  creativity  artists  critical_thinking  skepticism  problem_solving  sponsorships  art  creative_renewal  ideality  collaboration  rethinking  missed_opportunities  heterogeneity  crazy_ideas  radical_ideas  creative_types  neurologists  complex_problems 
january 2015 by jerryking

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