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jerryking : online_behaviour   7

Bell planning to use customers' data to target ads - The Globe and Mail
Oct. 22 2013 | The Globe and Mail | SUSAN KRASHINSKY.

Bell Canada is planning to use information about its customers’ accounts and Internet use to target ads to them.

The information Bell will be using includes Internet activity from both mobile devices and computers, including Web pages customers have visited and search terms they have entered; customers’ location; use of apps and other device features; television viewing habits; and “calling patterns.” Account information shared will include product use including type of device, payment patterns, language preferences, postal codes, and demographic information.
Susan_Krashinsky  Bell_Canada  data  data_driven  data_mining  demographic_information  massive_data_sets  target_marketing  behavioural_targeting  online_behaviour  metadata 
november 2013 by jerryking
Advertisers zeroing in on where, as well as who, you are
Apr. 04 2013 | The Globe and Mail | Susan Krashinsky.

The typical response rate for one of these campaigns is about 1 per cent. The location-specific campaign increased that by 400 per cent on average.

“There’s been a wholesale change in the amount …of data available and the tools available to actually understand it. It’s turning that data into knowledge that is the biggest task,” Mr. Okrucky said.

In an age where we transmit data from devices in our pockets many times a day, using information such as postal code profiles, housing statistics, and demographics by district may seem like an old-fashioned marketing tactic. And it is. But the processing of that information is changing rapidly: the ability to sort through massive data sets, to cross-reference them, and create detailed targets, has accelerated.

“It really gets to the cloud computing capability. We do programs with all these data sets very quickly. And some of the data sets can be absolutely massive,” said Phil Kaszuba, vice-president and general manager at DMTI.
Susan_Krashinsky  location  location_based_services  personalization  target_marketing  CDC  flu_outbreaks  massive_data_sets  advertising  data  databases  online_behaviour  behavioural_targeting  Aimia  LBMA  DMTI  specificity  response_rates  cloud_computing 
april 2013 by jerryking
The Really Smart Phone - WSJ.com
APRIL 23, 2011 | WSJ | By ROBERT LEE HOTZ.

The Really Smart Phone
Researchers are harvesting a wealth of intimate detail from our cellphone data, uncovering the hidden patterns of our social lives, travels, risk of disease—even our political views.

"We have turned society into a laboratory where behavior can be objectively followed."
mobile  privacy  research  statistics  technology  patterns  data  smartphones  mobile_phones  MIT  online_behaviour  behavioural_targeting 
october 2011 by jerryking
The Web's New Gold Mine: Your Secrets - WSJ.com
JULY 30, 2010 | Wall Street Journal | By JULIA ANGWIN. A
Journal investigation finds that one of the fastest-growing businesses
on the Internet is the business of spying on consumers. First in a
series.
privacy  tracking  cookies  online_behaviour  digital_footprints 
august 2010 by jerryking
How Marketers Hone Their Aim Online - WSJ.com
JUNE 19, 2007 | Wall Street Journal | by EMILY STEEL

How marketers are increasingly using behavioural targeting in online ad
buying to boost marketing effectiveness (greater granularity)
online_marketing  online_advertising  privacy  granularity  Emily_Steel  online_behaviour  behavioural_targeting 
april 2009 by jerryking

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