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jerryking : outreach   12

Put Down the Kombucha and Pick Up a Crossbow: Hipsters Are the New Hunters - WSJ
By Cameron McWhirter and Zusha Elinson
Jan. 9, 2019 11:55 a.m. ET

An older generation of hunters is trying to lure recruits to the sport by pitching it as a good way to ensure meat is local, sustainable and probably organic.

“Earthy crunchy aligns very well with deer hunting,” says Charles Evans, 29, who works in hunter recruitment for the Georgia Wildlife Federation......The trainees use crossbows, which are quieter than guns and let them train and hunt on properties closer to civilization. For some first-time hunters, the equipment is more palatable than firearms......Once a staple of American life, hunting has declined as the percentage of people living in rural areas shrinks and fewer people have the time or need for a pastime requiring patience and the willingness to kill an animal. There aren’t enough interested people to replace those over 45 who make up the bulk of active hunters, says Loren Chase, a former Arizona Game and Fish Department official who heads a statistical consulting firm specializing in natural resources.
hunting  outdoors  outreach  wild_game  millennials  sustainability 
january 2019 by jerryking
Donors should propel Oxford down the Ivy League diversity road
May 26, 2018 | Financial Times | David Lammy.

Elite Eastern institutions are using aggressive outreach campaigns to attract applicants who might otherwise be unaware of the schools’ generous financial-aid packages.
diversity  Colleges_&_Universities  outreach  Oxford  applicants  economically_disadvantaged  United_Kingdom  alumni  admissions  minorities  Black_British  donations  donors  Ivy_League 
may 2018 by jerryking
Lifting Kids to College - The New York Times
Frank Bruni APRIL 26, 2017.

when Sierra was in the sixth grade, teachers spotted her potential and enrolled her in the Neighborhood Academic Initiative, or N.A.I., a program through which U.S.C. prepares underprivileged kids who live relatively near its South Los Angeles campus for higher education. She repeatedly visited U.S.C., so she could envision herself in such an environment and reach for it. She took advanced classes. Her mother, like the parents or guardians of all students in the N.A.I., got counseling on turning college into a reality for her child......And N.A.I. doesn’t even represent the whole of U.S.C.’s efforts to address inadequate socioeconomic diversity at the country’s most celebrated colleges. Although U.S.C. has often been caricatured as a rich kids’ playground — its nickname in some quarters is the University of Spoiled Children — it outpaces most of its peers in trying to lift disadvantaged kids to better lives. Those peers should learn from its example......we also don’t make enough disadvantaged kids eligible in the first place. We don’t guide them through elementary, middle and high school so that they have the necessary grades, scores, skills and mind-sets. This is the problem that U.S.C. has been focusing on: University administrators figure that they can’t just wait for public education to improve and should use some of their considerable resources to chip in themselves somehow. “We’re not doing a good job in K-12 schools,” C. L. Max Nikias, the president of U.S.C., said to me recently. “The pipeline is not there. I feel that puts more responsibility on our shoulders to improve the raw material for us.”
K-12  Colleges_&_Universities  talent_pipelines  high_schools  underprivileged  USC  outreach 
april 2017 by jerryking
5 Spectacular Marketing Insights From Cirque du Soleil On Customer Intimacy | momentology
By Lisa Lacy, 21st of April 2016 at 14:05 PM.

So how does Cirque du Soleil use get closer to its fans? Here are five marketing insights from Derricks.

1. Be Ready To Ask & Re-Ask Questions

the live entertainment brand isn’t the new kid on the block anymore....undergoing a huge transformation as a result in part of private investment firm TPG acquiring a majority stake last year.

“And what’s fascinating is this inflection point is a chance to re-ask all the questions,” Derricks said. “Everything is back on the table again. Our brand is incredibly strong on stage, but where we’re challenged is what happens beyond the lights and how to interact with you.”

2. Don’t Miss The Marketing Basics
it’s hard for a brand like Cirque du Soleil to simply deliver an app or the like, so “given the crowded market, there’s a lot of basic blocking and tackling as much as finding the next brand new thing. Sometimes it’s about being in the right place at the right time.”

That means Cirque du Soleil capitalizes on traditional out-of-home tactics like taxi toppers and marquis ads, as well as videos in taxis to create awareness and buzz.

3. Have Smaller Conversations & Tell Stories

Derricks said the brand is hearing from its fans that they want to know more about the performers and what goes on behind the scenes.

“Where we’re challenged is selling the concept of the show itself,” Derricks said. “The most radical thing we can do is to be more intimate. I don’t know if we can be louder, but we can be more intimate and [and bring you] behind the curtain, which is a fascinating new adventure for Cirque du Soleil.

4. Bring People To You

Another part of Cirque du Soleil’s marketing strategy involves breaking down the shows into their component parts and connecting with audiences from there....As a result, the brand has begun experimenting with master classes in fields like makeup and dance.

5. Conduct Team Building Activities

What’s more, noting the circus itself has changed drastically as traditional circuses included acts in which performers were related by blood and were therefore very tightly knit, Derricks said Cirque du Soleil, which includes groups of performers without family ties, had to conjure up its own unique methods of fostering trust....As a result, Cirque du Soleil created Spark Sessions, or corporate experiences for networking, business development and/or milestones, to get other companies involved and to help teach what it has since learned about trust and leadership, "
private_equity  TPG  Guy_Laliberté  entrepreneur  fascination  Cirque_du_Soleil  customer_experience  storytelling  customer_intimacy  LBMA  out-of-home  teams  trustworthiness  brands  insights  outreach  live_performances  corporate_training  inflection_points 
april 2016 by jerryking
Why tech giants are investing in STEM programs for students - The Globe and Mail
JENNIFER LEWINGTON
WATERLOO, ONT. — Special to The Globe and Mail
Published Tuesday, Oct. 28 2014, 5:00 AM EDT
Last updated Thursday, Oct. 30 2014,
STEM  uWaterloo  Google  Cisco  high_schools  outreach  coding  Lego  robotics  Kitchener-Waterloo 
november 2014 by jerryking
Lakeside Leader - Editorial
The two ‘youth’ candidates seem to be content to rely more on the Internet to get the word out than in traditional campaigning. So don’t expect to see Dylan Richards of the Green Party or independent Shawn Reimer knocking on your door or putting up signs by the road.
Again, the proof is in the polling, but if either of them does manage to divert significant numbers of votes, it will mark something new and important in election campaigning. They’ll have shown that online is where it’s at, and you don’t really have to get out and press the flesh – or speak in public – to have an impact. If the thousands of people who don’t normally vote are sitting in front of their computers – why not try to reach out to them there?
Well, it’s an experiment, but with only around 40 per cent voter turnout for the last federal election in the Fort McMurray – Athabasca riding, it’s certainly worth a try.
Meanwhile, it wasn’t known at the time of this writing how many of the candidates showed up at the Oct. 7 forum in Slave Lake. Indications last week were that it wouldn’t be many.
political_campaigns  elections  voters  outreach  editorials  Alberta 
december 2013 by jerryking
At Your Service
Autumn 2013 | University of Toronto Magazine| By Janet Rowe.

Personal librarians help first-year students understand U of T’s libraries....For students who haven’t been assigned a personal librarian, Vine offers an insider secret. “One of my favourite ‘hidden’ resources is a set of bibliographies on many subjects,” she says. “Prepared by experts, each item has an abstract that can help you figure out if the article is suitable for your assignment – a big time-saver for busy students. The trick is to look under ‘Oxford Bibliographies Online’ in the library catalogue.” Bonus: many paywall-protected articles are free when accessed through the library website.
personal_libraries  libraries  uToronto  curation  Colleges_&_Universities  research  paywalls  hidden  personalization  outreach  expertise 
november 2013 by jerryking
University Assigns Freshmen "Personal Librarians"
Sept. 15, 2010 | Fast Company | BY David Zax. What are we to
make of a recent prgrm at Drexel U., which is assigning to each of its
2,750 freshman a “personal librarian”? Is it a scrambling quest for
relevance, in an age where the Assoc. of College & Research
Libraries is issuing reports with names like “The Value of Academic
Libraries”?..Though students are expert at GOOG, sometimes they just
don’t know what they’re searching for, Drexel’s Dean of Libraries Danuta
Nitecki told the Chrn. of Hgher Educ.: “The pt. is not just about
interacting with info. out in the Internet—it’s about trying to identify
what questions you’re trying to answer.”..If GOOG is causing librarians
to hustle & innovate, what we’re seeing is not the last desperate
flounderings of an obsolete profession. Rather, GOOG is simply exerting a
healthy pressure ensuring that librarians do the sort of reaching out
they should've been doing all along--true & thorough outreach--which
makes prgrms like Drexel’s commendable.
libraries  personalization  Colleges_&_Universities  innovation  Drexel  outreach  personal_libraries 
september 2010 by jerryking
Reach out and 'ping' someone
Feb 9, 2007 | The Globe & Mail. pg. C.2 | by Jim Gray is a
media and presentation skills coach in Toronto. Pinging is the
targeted, upbeat contact by telephone, e-mail and handwritten note with
clients, prospects, colleagues, friends and supporters. Don't ping,
however, solely with self-interest in mind. To be deployed at its best,
pinging needs to be regular, sincere and responsive. Be targeted
(selective). Be adaptable.

If, after two attempts, your overtures to one or more of these subjects
fail to elicit a response, strike them from the list. Be specific/exact
about the nature of your contact, your "ask" or call to action. Be
brief, clear, direct -- and short. Be positive: bright, optimistic and
conciliatory. Offer encouragement to those who're struggling with
unemployment, ill health or the death of a parent. In the pinging game,
you need to get as good as you give.
networking  Communicating_&_Connecting  e-mail  voicemail  outreach  upbeat 
february 2010 by jerryking
Committees Augment Association Outreach
Jan 2007 | Signal. Vol. 61, Iss. 5; pg. 353, 1 pgs | Anonymous.
associations  CARP  Znaimer  growth  outreach 
april 2009 by jerryking

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