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jerryking : physical_space   4

Nordstrom Tries On a New Look: Stores Without Merchandise - WSJ
By Suzanne Kapner
Sept. 10, 2017

Nordstrom Local, doesn't stock clothes.....it's a new concept as retailers across the U.S. are wrestling with how to best to use their physical spaces and attract customers who are migrating to the web. For department-store chains like Macy’s Inc., J.C. Penney Co. , Kohl’s Corp. and Sears Holdings Corp. , one answer has been to shrink their footprint by closing stores or experimenting with smaller ones......consumer habits are changing.....“There aren’t store customers or online customers—there are just customers who are more empowered than ever to shop on their terms,”...Nordstrom Local, scheduled to open Oct. 3 in West Hollywood, Calif., will span 3,000 square feet, far less than the 140,000 square feet of one of Nordstrom’s standard department stores. It will contain eight dressing rooms, where shoppers can try on clothes and accessories, though the store won’t stock them. Instead, personal stylists will retrieve goods from nine Nordstrom locations in Los Angeles, or through its website. The stylists can also pull together looks for shoppers through a “style board” app.

“Shopping today may not always mean going to a store and looking at a vast amount of inventory,” said Shea Jensen, Nordstrom’s senior vice president of customer experience. “It can mean trusting an expert to pick out a selection of items.”..In addition to manicures, Nordstrom Local shoppers will be able to order wine, beer, coffee or juice from an in-store bar, and those who place orders on Nordstrom.com by 2 p.m. can pick them up there that day. They will also be able to return items at the store that they bought online or from other Nordstrom locations. Tailors will be available for alterations or to help members of Trunk Club, an online clothing service that Nordstrom acquired in 2014, select fabrics for custom garments.

Other retailers have experimented with inventory-free stores, including Bonobos, the men’s fashion brand bought by Wal-Mart Stores Inc. over the summer. Stores such as Pirch, a purveyor of high-end home appliances and decorative plumbing, have taken the experiential route, inviting shoppers to bring bathing suits to test their $1,000 showerheads....the traditional retail store hasn’t changed much over the years. One hindrance, according to Doug Stephens, founder of the consulting firm Retail Prophet, is that Wall Street measures success by sales per square foot and other metrics that are becoming outdated in a world where shoppers still visit stores but increasingly make their purchases online.
Nordstrom  Nordstrom_Local  Macy  personal_stylists  BOPIS  Doug_Stephens  retailers  sales_per_square_foot  physical_space  experiential_marketing  small_spaces  curation  department_stores  inventory-free  e-commerce  store_footprints  downsizing  Bonobos  metrics  in-store 
september 2017 by jerryking
Big Prize in Amazon-Whole Foods Deal: Data - WSJ
By Laura Stevens and Heather Haddon
June 20, 2017

The deal for Whole Foods Market Inc., which people familiar with the matter said came together quickly, presents Amazon with several potential gains. It could use the stores as distribution hubs to build out its online grocery-delivery business. Amazon also could stock gadgets such as its Kindle e-readers and Echo speakers, as well as goods from its burgeoning private label.

The bigger opportunity, though, is data.

Amazon for years has been looking for more ways to gather information about how consumers shop. It has long been rumored to be on the prowl for a breakthrough deal, even as it set up its own much smaller Amazon Go and AmazonFresh Pickup stores as experiments.

If the deal goes through, the combination likely will be powerful. Amazon and Whole Foods can join their online and in-store knowledge to better predict what goods to carry in each store, said James Thomson, a former senior manager in business development at Amazon and now partner at the brand consultancy Buy Box Experts.....One enticing aspect of a deal between Amazon and Whole Foods is the significant overlap, analysts say, between the companies’ traditionally loyal customer bases.

A Morgan Stanley survey shows about 62% of Whole Foods shoppers are members of Amazon’s Prime service, opening the door for cross-sell promotions to entice customers who shop at both to spend more.

Amazon, though, doesn’t know how those customers shop in stores—a gaping hole in data about its more than 300 million shoppers.....Amazon has had a more difficult experiment with Amazon Go, its convenience-style store in which customers scan their phones as they walk in, pick up items to purchase and exit without a traditional checkout. The public opening has been delayed, in part because of technological hurdles and Amazon’s limited experience in managing the flow of customers and products in a physical space....

.......The data Amazon collects will likely help it decide which of its growing roster of private-label brands to expand and which new ones to launch, especially when it comes to consumables and food. Whole Foods already has a large private-label business...Bringing together online and offline data can help Amazon learn how to entice customers to make more impulse purchases online, according to analysts and retail consultants.
data  omnichannel  Amazon  Whole_Foods  physical_space  private_labels  impulse_purchasing  Amazon_Go  AmazonFresh  experimentation  cashierless  Amazon_Prime  cross-selling  in-store 
june 2017 by jerryking
The Mall of the Future Will Have No Stores - WSJ
By Esther Fung
June 12, 2017

As retailers close bricks-and-mortar stores at an accelerating pace, shopping-center landlords like Starwood Capital are facing a vexing question: What to do with all this empty space?

Their solutions are varied but all have a common element: reducing, or even eliminating, retail from the equation.

Some landlords plug empty spaces with churches, for-profit schools and random enterprises while they figure out a long-term plan. Others see a future in mixed-use real estate, converting malls into streetscapes with restaurants, offices and housing. And some are razing properties altogether and turning them into entertainment or industrial parks......A construction binge in the 1980s and ’90s left the U.S. oversaturated with malls. Growth in online sales and declining demand for full-priced goods are causing retailers to shrink their store fleets and divert resources to e-commerce platforms.....Many mall owners are trying to liven up the experience, bringing more dining and entertainment tenants and eschewing the traditional mix of middling food courts, fashion retailers and department stores.

“The appetite for experimentation is there,...but Sometimes developers conclude that the only way to save a dying mall is to level it and start over.
shopping_malls  landlords  retailers  trends  future  randomness  experiential_marketing  e-commerce  store_closings  experimentation  property_development  physical_space  oversaturation 
june 2017 by jerryking
1,000 or so words...on pictures
Dec 21, 2002 | The Globe and Mail pg. A.2 | by Edward GreensponWhen
the crucial role photography plays in today's Globe and Mail and the contribution it makes to humanizing the paper....

we learned the prosecutor had dropped the charges against Ms. Turner, we knew right away we wanted the story on the front page. She was our kind of person -- hard-working, industrious, principled, fearless -- and she had persevered.

Only later did we see the picture on Erin's screen that would grace the front page the next day. It showed an extremely contented woman, vindicated at last. Don Weber tells me that he, the reporter, Ms. Turner, her husband, Paul, and her lawyer, Clayton Ruby, went over to a Tim Hortons near the Brampton courthouse. She told Mr. Ruby she was relieved and asked if it was okay to show it. She then looked up at Mr. Weber "with that huge smile." By my calculation, the photo actually took up the physical space on the page of a thousand words. It was well worth every one of them.
ProQuest  Edward_Greenspon  journalists  journalism  Globe_&_Mail  photography  personal_connections  physical_space  hard_work  humanize  portraits  fearlessness 
november 2011 by jerryking

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