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jerryking : problem_awareness   4

Big Data Is Great, but Don’t Forget Intuition
December 29, 2012 | NYTimes.com |By STEVE LOHR.

A major part of managing Big Data projects is asking the right questions: How do you define the problem? What data do you need? Where does it come from? What are the assumptions behind the model that the data is fed into? How is the model different from reality?...recognize the limits and shortcomings of the Big Data technology that they are building. Listening to the data is important, they say, but so is experience and intuition. After all, what is intuition at its best but large amounts of data of all kinds filtered through a human brain rather than a math model?
Andrew_McAfee  asking_the_right_questions  bubbles  conferences  critical_thinking  data_scientists  Erik_Brynjolfsson  failure  hedge_funds  human_brains  information-literate  information-savvy  intuition  massive_data_sets  MIT  models  problems  problem_awareness  problem_definition  problem_framing  questions  skepticism  Steve_Lohr  Wall_Street 
january 2013 by jerryking
Advice straight from the dragon's mouth - FT.com
May 25, 2005 | FT | By Doug Richard. ask Kemp these questions.

*Ask what problem is being solved with your product or service

*Talk to potential customers to understand the problem

*Know the cost to customers of the problem you are trying to solve so that you get your pricing right

*Define your customers as a group linked by a common problem

*Keep the business simple and focused on one mission and one target

*Protect your ideas where possible
angels  entrepreneur  start_ups  due_diligence  problem_definition  questions  simplicity  cost_of_inaction  problems  problem_awareness  awareness  consumer_awareness 
may 2012 by jerryking
Seth's Blog: Sell the problem
August 25, 2010 | Seth Godin. My friend Marcia has a very
cool idea for large professional firms. As an architect, she realized
the firms were wasting time and money and efficiency in the way they use
their space. Roomtag is her answer.

The challenge is this: if your big law firm or accounting firm doesn't
think it has a space allocation/stuff tracking/office mapping problem,
you won't be looking for a solution. You won't wake up in the morning
dreaming about how to solve it, or go to bed wondering how much it's
costing you to ignore it. And so the marketing challenge is to sell the
problem. Imagine, for example, getting the data and publishing a list of
the top 50 firms, ranked by efficiency of space use. All of a sudden,
the bottom half of the list realizes that yes, in fact, they have
something that they need to work on.
Seth_Godin  problems  problem_solving  Octothorpe_Software  JCK  problem_awareness  awareness  consumer_awareness  selling_the_problem 
august 2010 by jerryking

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