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jerryking : retooling   2

P.R. Agency Begins a Push to Modernize - NYTimes.com
October 13, 2013 | NYT | By STUART ELLIOTT.

The initiative includes, in addition to the new slogan, beginning a series of meetings of thought leaders, under the rubric of the Burson-Marsteller Conversations; revamping the employee training program; forming a worldwide strategic leadership team; hiring additional senior managers; introducing a “reverse mentoring” program in which younger employees mentor their elders in digital and social media; retooling the Burson-Marsteller Web site; and redesigning brand identity materials like business cards. ...Burson-Marsteller joins a long list of public relations agencies reconsidering how they operate amid new forces like social media and real-time marketing. Others include DeVries Public Relations, which was renamed DeVries Global; FleishmanHillard, part of the Omnicom Group; and the Olson P.R. division of Olson, re-branded as Olson Engage.
public_relations  reinvention  Burson-Marsteller  WPP  Young_&_Rubicam  retooling  modernization  brand_identity  training_programs 
october 2013 by jerryking

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