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jerryking : revenue_generation   3

Ten ways to become a tenacious marketer -
Sep. 16, 2011 | G & M | RYAN CALIGIURI.

Here are 10 ways to become a more tenacious marketer:
(1) Test and benchmark. test different strategies and gauge what works best. One technique is called split testing.
(2) Always have a strategy. A strategy pts. you in the right direction & ensures your actions build to something.
(3) Always be on the lookout for revenue-generating opportunities.
(4) Be direct-response driven
(5) Get personal
(6) Get more out of a website.
(7) Deliver more value
(8) Show commitment
(9) Be driven by referrals
(10) Focus on the most likely buyers
direct-response  marketing  tips  experimentation  benchmarking  trial_&_error  strategy  commitments  opportunistic  websites  referrals  JCK  growth_hacking  Ryan_Caligiuri  strategic_thinking  tenacity  revenue_generation  overdeliver 
september 2011 by jerryking
Nine hard truths
September 2005 | PROFIT magazine | By Rick Spence. The
immutable laws of being your own boss, and five ways to transcend them
all. 1. the 40-hr. workweek is not your friend. 2. Everyone is looking
for something new. But no one has any money for anything new. 3. All
the people you meet at a networking function are trying to sell you
something; 4. The phone doesn't ring by itself--make your own calls if
you want the phone to ring. 5. At any given time, everyone you want to
contact is in a meeting. 6. Basic courtesy is deader than Sir John A.
Macdonald. No one returns phone calls anymore. 7. Allies are like
employees: hard to find, hard to live without. 8. Opportunities are all
around you, but differentiating between an "opportunity" and a genuine
source of revenue-that's hard. 9. Most of the people you meet at large
corps. dream of working for themselves. KSFs: 1. Know what your market
wants. 2. Get yourself a peer group. 3. Trust in karma. 4. Be brave. 5.
Give it away.
motivations  inspiration  Rick_Spence  rules_of_the_game  ksfs  pay_it_forward  self-employment  owners  entrepreneurship  opportunities  karma  Sir_John_A._Macdonald  revenue_generation  interpretation  second-order  hard_to_find  courtesies  hard_truths  it's_up_to_me 
february 2010 by jerryking
So You Think You Understand Revenues
May 2007 | Harvard Business Online | Robert Shaw &
Vincent-Wayne Mitchell. How much does it cost to drive up revenues in
your firm by 1%? Which factors—advertising, sales promotions, direct
marketing, product innovation—have the biggest effect on revenue growth?
revenues  components  analysis  HBR  filetype:pdf  media:document  revenue_growth  revenue_generation  cost_of_sales  advertising  sales_promotions  direct_marketing  product_innovation 
may 2009 by jerryking

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