recentpopularlog in

jerryking : senses   3

Skeuomorphs: our little digital helpers
February 27, 2019 | Financial Times | by Lucy Watson.

Skeuomorphs are design elements that mimic older, precursor objects. They crop up everywhere, but especially in software interfaces: consider the shutter-release sound of a digital camera or the original yellow legal pad of an iPhone Notes app, or the Windows MP3 player that looked like an amp and speakers. Interactive icons that are shaded to look like 3D buttons, floating above your home screen, are a minimalist species of skeuomorph......On the iPhone, skeuomorphs acted as a guide for users unfamiliar with touchscreens: the bulbous shading of an icon meant it could be pressed, a representation of a leather-bound Filofax was where phone numbers were kept, and so on. These visual elements act as little markers of a shift in our development: they were designed to make the devices that they populated look as if they had one foot in the pre-digital era (i.e. analog). Which is almost a lifetime ago.....Yet for all Apple’s efforts to fetishise the immaculately virtual, the smartphone is still a physical object that demands some haptic interaction — even if it’s just a swipe.....In order to create a more watertight device, the home button had been replaced by a dimple. It cannot be depressed as a button would, but a vibrating motor within the phone called a “taptic engine” recreates the physical feedback a button would provide. It’s another type of skeuomorph: an electronic interface given the familiar feel of a mechanical component
skeuomorphs  design  GUI  icons  iPhone  millennials  software  analogies  haptics  senses  prompts  cues  digital_cameras 
february 2019 by jerryking
Innovation: less shock and more awe
And al­though people say they like new things, often what they want is mere­ly for existing things to work better.

Innovations must be bought repeatedly if they are to succeed commercially. As Simon Roberts, an anthropologist and director of Stripe Partners, an innovation agency in London, puts it: “Businesses often look on innovations as ‘new things’. But to understand how new things become part of the everyday, it’s more helpful to think of them as skills and habits consumers ac­quire.”

Innovations that fit current circumstances may stand a better chance of bedding in than those that tear up the rule book.

How to turn an innovation into a consumer habit

●Respect social norms and work around any existing infrastructure. Even disruptive innovations need to fit into the world as it is – at least initially.

●Choose your words Analogies can help people grasp how innovations work and by referencing familiar things make the unfamiliar less daunting – for instance using “checkout” for online shopping.

●Show, not tell Bombarding people with data rarely helps. Concentrate instead on creating opportunities for people to experiment with innovations first hand.

●Engage the senses Building prompts and cues into new technologies – the swoosh signifying a text message has been sent, the artificial shutter click on digital cameras – is reassuring for novices.

●Get verbal Names that sound good as verbs − as in Skyping or Googling − encourage consumers to think of innovations as things others are embracing, which they should perhaps do too.
adaptability  analogies  anthropologists  automation  autonomous_vehicles  creating_opportunities  cues  cultural_divides  customer_adoption  digital_cameras  experiential_marketing  experimentation  habits  innovation  haptics  prompts  robotics  senses  skills  social_norms 
november 2017 by jerryking
Why Listening Is So Much More Than Hearing -
Published: November 9, 2012

The difference between the sense of hearing and the skill of listening is attention.

Hearing is a vastly underrated sense.... hearing is a quantitatively fast sense. While it might take you a full second to notice something out of the corner of your eye, turn your head toward it, recognize it and respond to it, the same reaction to a new or sudden sound happens at least 10 times as fast.

This is because hearing has evolved as our alarm system — it operates out of line of sight and works even while you are asleep. And because there is no place in the universe that is totally silent, your auditory system has evolved a complex and automatic “volume control,” fine-tuned by development and experience, to keep most sounds off your cognitive radar unless they might be of use as a signal that something dangerous or wonderful is somewhere within the kilometer or so that your ears can detect.

This is where attention kicks in.

Attention is not some monolithic brain process. There are different types of attention, and they use different parts of the brain. The sudden loud noise that makes you jump activates the simplest type: the startle. A chain of five neurons from your ears to your spine takes that noise and converts it into a defensive response in a mere tenth of a second — elevating your heart rate, hunching your shoulders and making you cast around to see if whatever you heard is going to pounce and eat you. This simplest form of attention requires almost no brains at all and has been observed in every studied vertebrate.

More complex attention kicks in when you hear your name called from across a room or hear an unexpected birdcall from inside a subway station. This stimulus-directed attention is controlled by pathways through the temporoparietal and inferior frontal cortex regions, mostly in the right hemisphere — areas that process the raw, sensory input, but don’t concern themselves with what you should make of that sound. (Neuroscientists call this a “bottom-up” response.)

But when you actually pay attention to something you’re listening to, whether it is your favorite song or the cat meowing at dinnertime, a separate “top-down” pathway comes into play. Here, the signals are conveyed through a dorsal pathway in your cortex, part of the brain that does more computation, which lets you actively focus on what you’re hearing and tune out sights and sounds that aren’t as immediately important.

In this case, your brain works like a set of noise-suppressing headphones, with the bottom-up pathways acting as a switch to interrupt if something more urgent — say, an airplane engine dropping through your bathroom ceiling — grabs your attention.

Hearing, in short, is easy. You and every other vertebrate that hasn’t suffered some genetic, developmental or environmental accident have been doing it for hundreds of millions of years. It’s your life line, your alarm system, your way to escape danger and pass on your genes. But listening, really listening, is hard when potential distractions are leaping into your ears every fifty-thousandth of a second — and pathways in your brain are just waiting to interrupt your focus to warn you of any potential dangers.

Listening is a skill that we’re in danger of losing in a world of digital distraction and information overload.

And yet we dare not lose it. Because listening tunes our brain to the patterns of our environment faster than any other sense, and paying attention to the nonvisual parts of our world feeds into everything from our intellectual sharpness to our dance skills.

Luckily, we can train our listening just as with any other skill.
10x  listening  attention  hearing  senses  information_overload  distractions  perception  empathy  signals  physiological_response  bottom-up  top-down  pay_attention 
november 2012 by jerryking

Copy this bookmark:

to read