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jerryking : short-form   8

Meg Whitman joins Katzenberg’s ‘bite-sized’ video start-up
February 24, 2018 | FT | Tim Bradshaw in Los Angeles and Shannon Bond in New York.

Ms Whitman, the outgoing boss of Hewlett Packard Enterprise and former head of eBay, will become chief executive of a new media venture started by DreamWorks Animation co-founder Jeffrey Katzenberg. 

The company — provisionally named “NewTV” — has not yet created any content or developed an app. 

“Right now I am the only employee,” Ms Whitman told the Financial Times, “but there is a lot of work [already] done on the business plan and the strategy”.

NewTV’s central idea of creating “premium” short-form video with Hollywood production values was developed at WndrCo, the tech-meets-media holding company co-founded by Mr Katzenberg alongside Ann Daly, former president of DreamWorks Animation, and Sujay Jaswa, Dropbox’s former chief financial officer.

Videos will be up to 10 minutes long and distributed directly to consumers, in a style similar to Netflix.......NewTV plans to ride a wave of change in consumer viewing habits, as eyeballs shift from the big screen to the smartphone. 

Mobile viewing is growing explosively in total minutes and viewing time. And I don’t think the industry is comprehensively serving that up right now....Despite the huge investment in professionally produced online video from the likes of Netflix, Apple, Facebook, Alphabet’s YouTube and Snapchat, Mr Katzenberg and Ms Whitman are betting that none is focusing on “snackable” content for watching on the go. 

“One has to envision this short-form content as a completely new format,” she said. “You can’t take existing content and chop it up, you have to create for this format. That is going to inspire a lot of creativity and a chance to tell stories in a different way.” 

NewTV will develop its content and its technology in concert, to ensure fast loading times and personalised recommendations. “In some ways this will be a data company,”
Meg_Whitman  CEOs  HP  Jeffrey_Katzenberg  NewTV  content  short-form  start_ups  entertainment_industry  digital_media  storytelling  platforms  SaaS  video  bite-sized  snackable  Quibi 
january 2018 by jerryking
Katzenberg’s Big Ask: $2 Billion for Short-Form Video Project
OCT. 2, 2017 | The New York Times | By ANDREW ROSS SORKIN.

Jeffrey Katzenberg’s idea of fund-raising is on a very different scale.

Mr. Katzenberg....is trying to raise $2 billion for his new television start-up. That is likely to be the largest first round of financing in history for a digital media company that, at least at the moment, is only a concept swirling around in his head......Mr. Katzenberg, 66, is convinced that his new product, called New TV, can upend the format of television for mobile devices. He wants to create the next-generation version of HBO or Netflix, purpose-built for viewing on phones and tablets with short-form content of premium quality — think of “Game of Thrones” as if each episode had a narrative arc of 10 minutes.

He wants to create big, expensive productions at a cost of $100,000 a minute. (For the sake of comparison, a highly produced minute of programming on YouTube might cost $10,000.)......Mr. Katzenberg’s hunch about the way a huge swath of consumers will watch television in the future is, in all likelihood, right. The number of teenagers and young adults who have their nose pressed to their mobile devices watching video content is startling. Globally, 72 % of all video is viewed on a mobile device, according to Ooyala, a video platform provider.

The question is whether his idea is ahead of its time. And whether he can find the right business model to support such expensive programing.

Mr. Katzenberg is a realist. “We need $2 billion. That’s a high bar,” he said. And he acknowledges that the financial details still need to be worked out. It’s daunting. He needs to build an instant library of content — and a big one.....Mr. Katzenberg’s gamble is being taken seriously because of his long history of success and his provocative thesis about the current television model. “The design and the architecture of the storytelling fit the business paradigm, not the other way around,” he explained, suggesting that shows were made in the format of a half-hour or an hour for business reasons and do not make sense in the world of mobile devices and streaming.....Mr. Katzenberg does not merely want to simply create a studio that specializes in short-form storytelling; he wants to create a platform for it. He is hoping that many of the big television networks both invest and produce content for the service.
Quibi  start_ups  funding  investors  Jeffrey_Katzenberg  entertainment_industry  content  digital_media  storytelling  platforms  SaaS  video  Andrew_Sorkin  DreamWorks  short-form  mobile  streaming  bite-sized 
october 2017 by jerryking
Will Packer Starting Production Company With Backing From Discovery and Universal
JULY 25, 2017 | The New York Times | By MICAH MAIDENBERG.

Mr. Will Packer, 43, is already known as one of the prominent African-American producers in Hollywood, with movies that have grossed more than $1 billion.....best known for his work in movies, including the “Ride Along” films and “The Wedding Ringer.” Now he wants to take aim at consumers using just about every other form of contemporary media.....Packer is starting a new company, Will Packer Media, with backing from Discovery Communications and Universal Pictures. The new entity aims to develop a wide range of programming, from television shows and documentaries to short-form digital videos and advertising campaigns.....telling stories the way that a given story should be told...without having to look at it as one particular type of content for one particular medium.”.....To support the company’s planned advertising campaigns, Will Packer Media bought a marketing and technology company called Narrative that was founded in 2013 by the mogul Russell Simmons and the advertising executive Tricia Clarke-Stone. The company will take the name WP Narrative.

Ms. Clarke-Stone said combining her enterprise with Mr. Packer’s new company would allow for storytelling at the intersection of entertainment, innovation and branding. Working with Mr. Packer, for example, will give her team greater access to Hollywood talent.

“Brands now have a new standard they have to live by,” she said, explaining that they must act as broadcasters, publishers and entertainers. ”That’s the only way to engage with audiences.”
Hollywood  African-Americans  storytelling  movies  packaging  documentaries  short-form  video  producers  television  advertising  Discovery  Universal  films  brands 
july 2017 by jerryking
From darling to struggling: Keek grapples with cash crunch
October 25, 2013 | RoB | BOYD ERMAN.

The Toronto-based company makes a popular application that enables mobile phone users to record and share short videos. While the app is a hit with users, 65 million of them at last count, Keek has been trying to raise the money needed to finance further growth....It is not clear why Keek was unable to raise more money after hiring Morgan Stanley. Keek was an early entrant in the video sharing game, but the company now faces more competition.

Twitter Inc. has since launched its video-sharing application, Vine, and Facebook Inc.'s Instagram application also now has the same capability.

Keek has pitched its longer videos - 36 seconds - as a differentiating factor from the seven-second videos offered by Vine
Keek  web_video  Boyd_Erman  start_ups  funding  layoffs  Vine  bite-sized  short-form 
october 2013 by jerryking
The Age of Bite-Size Entertainment - WSJ.com
April 12, 2013, 12:17 a.m. ET

The Age of Bite-Size Entertainment
As the world goes mobile, get ready for more movies, books and music that can be snacked on in a single sitting.

Everyone is talking about the binge-viewing craze, but as people increasingly consume TV, movies, books and music on mobile devices, briefer is better. Shorter formats "are in-betweeners, the cream in the middle of the Oreo," says Jeffrey Katzenberg, chief executive of DreamWorks Animation.

Some of the biggest forces in entertainment are rushing out bite-size portions, not just to adapt to mobile technology but to test the appetite for heartier versions. If a serialized e-book catches fire, publishers will print the novel. A short film that goes viral on YouTube can lead to a feature film or television series. A well-received EP might prompt an album.

By JOHN JURGENSEN
Quibi  digital_media  entertainment  size  brevity  Jeffrey_Katzenberg  content  binge-viewing  short-form  DreamWorks  bite-sized 
april 2013 by jerryking

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