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jerryking : smart_lighting   2

Silicon Valley disrupts your light switch on its return to the smart home
OCTOBER 27, 2017 | Financial Times | Tim Bradshaw in Los Angeles.

Noon’s $400 “smart lighting system” is one of those hoping to tap into Amazon’s Alexa platform. Its “Room Director” incorporates an OLED display — the same kind of touchscreen technology used in the new iPhone X — and bulb-detecting algorithms to create “layered lighting”, with an array of scenes and moods. 

Noon’s $50m funding is large for a company that, until Thursday’s debut in US stores, had not begun to sell any products. Its backers argue the sum reflects the capital costs of building a high-quality consumer product, as well as the scale of the opportunity: 144m residential light switches are sold every year, Mr Charlton notes. 

“It is one of these unloved, overlooked products that has relatively boring incumbents that haven’t paid attention to the needs of the market,” says Rob Coneybeer, partner at Shasta Ventures, one of Noon’s earlier investors. “You probably hit a light switch at least 10 times a day. The only other product that has that level of engagement in your life is your smartphone.” 

There are few simpler technologies in the home than the humble light switch, which for most people works reliably without the addition of WiFi or Bluetooth. 
smart_homes  Amazon_Echo  Nest  Silicon_Valley  disruption  Google_Home  in-home  unglamorous  smart_lighting  obscure_markets  overlooked  high-quality 
november 2017 by jerryking

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