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jerryking : sneakers   25

Italian luxury group Zegna tailors its cloth to suit millennials
NOVEMBER 19, 2017 | FT | by Rachel Sanderson in Milan.

Casual wear has become the fastest-growing luxury segment as tech savvy consumers want a high-end iteration of the “hoodie and sneakers look” favoured by tech entrepreneurs from Silicon Valley to China.....The response of Mr Zegna, who together with his sister Anna and cousin Paolo run Zegna, has been to “reinvent ourselves in the casualisation world”.
.....So-called casualisation of luxury is one of the biggest trends in the €250bn industry, according to consultant Bain. Luxury brands invested €500m on developing “rubber slides” (a type of flip-flop) last year alone and €3.5bn on sneakers in an effort to attract millennial and Generation Z consumers, estimated to make up nearly half of the luxury market by 2025.

Failure to spot the trend can prove costly. Patrizio Bertelli, co-chief executive of family firm Prada, last month blamed a failure to spot the trend for luxury sneakers behind a tumble in revenues in its first half.

The luxury industry invested €3.5bn on sneakers last year as they tap the trend for upmarket casualisation © Bloomberg
“If there is one product today that is impulse driven and creates emotions [among consumers] it is the sneaker,”
..Zegna’s strength is that it controls its entire supply chain. ....Zegna three years ago bought a 6,300 acre farm with 10,000 sheep in Australia. Last year, it bought 60 per cent of a textile factory in Italy. Mr Zegna likes to say that Zegna goes from “sheep to shop to screen”, the latter in a nod to the rise of online shopping for luxury. Of its 7,000 employees half work in the industry and half in distribution.
.......Zegna says having raw materials and manufacturing at its fingertips has surprisingly proven a boon. “In this day in which the suit, like the tie, is not so popular, people are going for personalisation,”
.....In the world of men’s luxury — like other disrupted industries — consumers either want things “very fast” luxury or “very slow”, he argues.

For those willing and able to pay upwards of €5,000 for a bespoke suit, “It will take at least three months for you to have your beautiful garment,” says Mr Zegna with an evident satisfaction.
luxury  Italian  mens'_clothing  suits  millennials  CEOs  trend_spotting  sneakers  family-owned_businesses  Zegna  digital_savvy 
november 2017 by jerryking
Nike Thought It Didn’t Need Amazon—Then the Ground Shifted - WSJ
By Laura Stevens and Sara Germano
June 28, 2017

Meanwhile, more and more of the sales of Nike and other goods on Amazon’s site were by third parties. The growth in the third-party segment had been fueled by rapid adoption by sellers and an offering in which Amazon warehouses and fulfills orders.

A shopper left a Nike store in San Francisco last year.
A shopper left a Nike store in San Francisco last year. PHOTO: DAVID PAUL MORRIS/BLOOMBERG NEWS
These days, analysts estimate third-party sales in total have surpassed Amazon’s own sales on the site, and the number of sellers has swelled to over two million. Amazon doesn’t report the value of sales by third-party sellers, but it confirms that about half of units sold on its site are from third-party sellers.

Third-party sales are generally more profitable to Amazon than its own, because it collects fees from the sellers without having to take on inventory risks.
Amazon  Nike  sneakers  third-party  brands  sports  apparel  Under_Armour 
june 2017 by jerryking
As Retailers Race to Close Stores, a Web Startup Is Opening Them - WSJ
By Khadeeja Safdar
April 30, 2017

Online brands are treading more carefully into physical retail. Several brands, such as Everlane, Casper and Warby Parker, have opened temporary stores to test out foot traffic and experiment with new concepts. ....One challenge for online brands is to ensure that new locations increase sales, rather than cannibalize existing business.

“We have to see the interplay between our online and offline channels,” said Ms. Ulman. “A customer who shops online and offline is supposed to be very valuable, but we want to understand just how much more valuable.”....Online apparel brands are finding that they don’t need much to set up a store. The evolution of point-of-sales technology means that transactions can now be made on phones and tablets. Some newer retailers don’t even keep much inventory. Bonobos, which started out selling men’s clothing online, lets customers try on items at its more than two dozen “guideshops” and mails purchases to their doorsteps.

Greats sells eight core styles of shoes in different colors and materials, making its business more mobile than that of a traditional retailer. At its new locations, the company plans to bring its own interior elements such as shelving, greenery and lighting.

“You can do a lot within four walls,” said Ms. Ulman. “All we really need is some Wi-Fi.”
clicks-to-bricks  sneakers  pop-ups  e-commerce  retailers  store_closings  shopping_malls  landlords  bricks-and-mortar  foot_traffic  omnichannel  short-term  leasing  inventory-free  cannibalization  Bonobos  Everlane  Casper  Warby_Parker  point-of-sale  brands  Wi-Fi  mens'_clothing  apparel  physical_retail 
june 2017 by jerryking
Ways a Guy Can Liven Up a Middle-Aged Wardrobe - WSJ - WSJ
By TERI AGINS
Updated Oct. 30, 2014

men who want to look au courant must zero in on nuances like accessories—scarves, hats, sunglasses, watches and, most of all, shoes. Attention, mature men, the trimmings are there for you too!
mens'_clothing  stylish  sneakers  accessories 
november 2014 by jerryking
The New World of Men's Shoes - WSJ.com
Dec. 13, 2013 | WSJ| By John Ortved.

which pairs does a guy now need to own? Mr. Jennings's list of essentials includes wingtip brogues, cap-toed lace-ups, slip-on loafers and any style in cordovan-hued leather, which coordinates well with blacks, blues and browns. A monk-strap shoe, he added, while not essential, can be a smart addition.....Some also consider a new popular category—the fashion sneaker—to be an essential. High-end fashion brands like Lanvin, Balmain and Saint Laurent are finding an ever-growing market for their versions, which start around $500 and go up to four figures. "It used to be 'Sex and the City,' women and the Manolo Blahnik. Now it's men spending $1,000 on sneakers," said Matthew Chevallard, the 27-year-old co-founder of Del Toro, a contemporary shoe brand he founded in 2005
shoes  mens'_clothing  stylish  sneakers  cleaning  maintenance 
december 2013 by jerryking
Men's Canvas Oxfords | Fast Five - WSJ.com
AUGUST 13, 2011 | | F. Martin Ramin

Fast Five
Fast Five: Men's Canvas Oxfords
Canvas oxfords keep your feet cool in any situation
sneakers  canvas 
august 2011 by jerryking
Debunking the myth of specialized running shoes - The Globe and Mail
Alex Hutchinson
From Monday's Globe and Mail
Published Sunday, Feb. 27, 2011
Alex_Hutchinson  running  injuries  shoes  myths  sneakers 
april 2011 by jerryking
Designing Your Own Keds and Other Brands - WSJ.com
DECEMBER 10, 2009 | Wall Street Journal | by CHRISTINA
BINKLEY. The program involves a "wholesale business-model change" for
Keds, says the company's president, Kristin Kohler Burrows: "Marketing
has evolved into a conversation with the consumer." The shoes don't
permit total customization; the fit is uniform. But the patterns,
embellishments, trim, color and other details can be chosen from a
palette or, in some cases, uploaded and incorporated into the factory
system....The key here is that social media allow regular folk to get
personally involved with brands.
design  DIY  sneakers  shoes  social_media  Nike  branding 
december 2009 by jerryking
The Future of Shopping: Custom Everything - Dual Perspectives -
March 16, 2009| Portfolio.com | by Sara Clemence |

Portfolio.com reports: What happens when you can design your physical world as easily as you can reformat your blog?
customization  innovation  shoes  retailers  personalization  cyberphysical  shopping  design  bespoke  meat_space  analog  sneakers  physical_world 
march 2009 by jerryking
The Third Pair of Sneakers
December 19, 2007| FAST COMPANY | By Mark Albion
mens'_clothing  shoes  sneakers 
march 2009 by jerryking

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