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jerryking : social_physics   6

Sandy Pentland on the Social Data That Business Should Use - WSJ
Feb. 10, 2014 | Journal Report - CIO Netowrk| WSJ's Steve Rosenbush speaking with MIT's Sandy Pentland.

MR. ROSENBUSH: For most of us, social data is Twitter, it's Facebook. What do you mean by it?

MR. PENTLAND: Those sorts of things are people's public face. On the other hand, for instance, there's badge data. Every corporation has name badges. Many of these record where people come and go, door swipes and things like that. That's a different type of social media. Or if I look at cellphone data, I can tell when people get together, what they search for, who they talk to. You can look at connections between people in ways you never could before. The way most people approach this is incorrect, because they're asking questions about individuals. A better way to approach is asking questions about interactions between people.
social_data  interpretation  Twitter  Facebook  social_physics  Communicating_&_Connecting  informed_consent  location_based_services  data  massive_data_sets  contextual  LBMA  interactivity  traffic_analysis  mobile_phones 
february 2015 by jerryking
Let me see
Posted by Seth Godin on July 08, 2008.

Passive contributions of public behaviour information to traditionally-sorted data
data  ideas  information  inspiration  Seth_Godin  social_data  datasets  open_data  social_physics  massive_data_sets  wisdom_of_crowds  thick_data  public_behavior  sorting  value_creation 
january 2015 by jerryking
M.I.T.'s Alex Pentland: Measuring Idea Flows to Accelerate Innovation - NYTimes.com - NYTimes.com
April 15, 2014 | NYT | By STEVE LOHR.

Alex Pentland --“Social Physics: How Good Ideas Spread — The Lesson From a New Science.”

Mr. Pentland has been identified with concepts — and terms he has coined — related to the collection and interpretation of all that data, like “honest signals” and “reality mining.” His descriptive phrases are intended to make his point that not all data in the big data world is equal....Reality mining, for example, examines the data about what people are actually doing rather than what they are looking for or saying. Tracking a person’s movements during the day via smartphone GPS signals and credit-card transactions, he argues, are far more significant than a person’s web-browsing habits or social media comments....Central to the concept of social physics is the ability to measure communication and transactions as never before. Then, that knowledge about the flow of ideas can be used to accelerate the pace of innovation.

The best decision-making environment, Mr. Pentland says, is one with high levels of both “engagement” and “exploration.” Engagement is a measure of how often people in a group communicate with each other, sharing social knowledge. Exploration is a measure of seeking out new ideas and new people.

A golden mean is the ideal....[traders] with a balance of diversity of ideas in their trading network — engagement and exploration — had returns that were 30 percent ahead of isolated traders and well ahead of the echo chamber traders, too....The new data and measurement tools, he writes, allow for a “God’s eye view” of human activity. And with that knowledge, he adds, comes the potential to engineer better decisions in a “data-driven society.”
Alex_Pentland  books  cross-pollination  curiosity  data_scientists  data_driven  decision_making  massive_data_sets  MIT  Mydata  sensors  social_physics  Steve_Lohr  idea_generation  heterogeneity  ideas  intellectual_diversity  traders  social_data  signals  echo_chambers 
april 2014 by jerryking
How should we analyse our lives? - FT.com
January 17, 2014 | FT |Gillian Tett.

“Social physics helps us understand how ideas flow from person to person . . . and ends up shaping the norms, productivity and creative output of our companies, cities and societies,” writes Pentland. “Just as the goal of traditional physics is to understand how the flow of energy translates into change in motion, social physics seems to understand how the flow of ideas and information translates into changes in behaviour.”...The only question now is whether these powerful new tools will be mostly used for good (to predict traffic queues or flu epidemics) or for more malevolent ends (to enable companies to flog needless goods, say, or for government control). Sadly, “social physics” and data crunching don’t offer any prediction on this issue, even though it is one of the dominant questions of our age......data are always organised, collected and interpreted by people. Thus if you want to analyse what our interactions mean – let alone make decisions based on this – you will invariably be grappling with cultural and power relations.
massive_data_sets  social_physics  data_scientists  call_centres  books  data  social_data  traffic_analysis  flu_outbreaks  Gillian_Tett  queuing  quantified_self 
january 2014 by jerryking
How Big Data Is Changing the Whole Equation for Business - WSJ.com
March 8, 2013 | WSJ | By STEVEN ROSENBUSH AND MICHAEL TOTTY.

Big data often gets linked to companies that already deal in information, like Google, GOOG -0.13% Facebook FB -2.16% and Amazon. But businesses in a slew of industries are putting it front and center in more and more parts of their operations. They're gathering huge amounts of information, often meshing traditional measures like sales with things like comments on social-media sites and location information from mobile devices. And they're scrutinizing it to figure out how to improve their products, cut costs and keep customers coming back.
massive_data_sets  social_data  social_media  social_physics 
march 2013 by jerryking
Cellphone Data Track Our Migration Patterns - WSJ.com
JUNE 10, 2008 | WSJ | By ROBERT LEE HOTZ.

Researchers at Massachusetts Institute of Technology are using international data flows of cellphone talk and Internet traffic to capture the complex social dynamics of urban life and globalization. Most recently, the researchers used anonymous real-time data supplied by AT&T Inc. on phone calls, web-browsing and email traffic to and from millions of New Yorkers to chart the city's global social networks. The resulting maps, called the New York Talk Exchange, were recently exhibited at the Museum of Modern Art.
data  migrants  MIT  mobile_phones  MoMA  New_York_City  patterns  real-time  social_networks  social_physics  tracking  traffic_analysis 
october 2011 by jerryking

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