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jerryking : tablet_computing   16

Moving targets; Smartphones and tablets
What advertisers love, and what they hate, about mobile devices

MARKETERS' MANTRA OF reaching "the right person, with the right message, at the right time" has become a lot more achievable in the p...
geofencing  location_based_services  native_advertising  advertising  mobile_phones  mobile  smartphones  tablet_computing  beacons  the_right_people 
february 2017 by jerryking
Amazon breathes Fire into tablet market
Author(s): Chris Nuttall and Richard Waters
Source: The Financial Times. (Oct. 1, 2011): Lifestyle: p12.
tablet_computing  Amazon  Chris_Nuttall  Richard_Waters 
november 2011 by jerryking
An inventor with Fire in his belly and Jobs in his sights
Oct. 1, 2011| The Financial Times News: p12| John Gapper and Barney Jopson.
Jeff_Bezos  tablet_computing  Amazon 
november 2011 by jerryking
Amazon, the Company That Ate the World - BusinessWeek
September 28, 2011, 9:35 AM EDT
Amazon, the Company That Ate the World
Jeff Bezos’ new tablet, the Kindle Fire, is cheap, pretty, and puts Amazon in perfect position to take a bite out of Apple—and every online transaction you make

By Brad Stone
Amazon  Jeff_Bezos  tablet_computing  Apple 
october 2011 by jerryking
The “Post-PC” Era: It’s Real, But It Doesn’t Mean What You Think It Does | Forrester Blogs
May 17, 2011 | Forrester Blogs | by Sarah Rotman Epps who
explains that computing is shifting from: Stationary to ubiquitous.
Contrast the experience of computing on a desktop PC, in one place with a
clear start and finish time, to that of the anytime/anywhere computing
done on a smartphone or tablet. Ubiquitous computing = context-aware
computing, aided by sensors like accelerometers, gyroscopes, and
geolocators in smartphones & tablets.
Formal to casual. Instant-on/always-on computing on smartphones and
tablets fills in-between moments like standing in line or watching TV.

Abstracted to physical. Touchscreens on smartphones and tablets
enable direct physical manipulation of content in two-dimensional space.
Cameras with facial recognition, voice sensors, and motion sensors
(e.g. Microsoft Kinect for Xbox 360) permit a wider range of physical
interaction with devices, where a user’s body and voice become the
controller.
post-PC  Apple  Forrester  smartphones  sensors  on-demand  tablet_computing  pervasive_computing  digital_economy  contextual  facial-recognition 
may 2011 by jerryking
IPads Are Latest Weapon in Medical Sales - WSJ.com
DECEMBER 9, 2010 | WSJ | By JON KAMP And ROGER CHENG.
Medical-sector companies are passing out thousands of iPad tablet
computers to salespeople to spruce up their pitch to doctors, and at the
same time giving Apple Inc. a crucial foot in the door to business
customers. Abbott Laboratories, Medtronic Inc. and Boston Scientific
Corp. are among the drug and medical-device firms making the move, while
others say they are testing out the devices.

The tablet computers offer new ways to display product information or
surgical-implant techniques, and help eliminate time wasted on issues
that don't drive sales, according to companies. Their quick start-up
times mean the salesmen can jump into their presentations before doctors
lose interest.
iPad  tools  pitches  Communicating_&_Connecting  tablets  tablet_computing 
december 2010 by jerryking

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