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jerryking : teenagers   12

Keeping Cori Gauff Healthy and Sane
July 2, 2019 | The New York Times | By Christopher Clarey.

Cori Gauff studies the map of her predecessors' pitfalls

Tennis has its latest prodigy in Cori Gauff, the 15-year-old American who upset Venus Williams, once a wonder child herself, in the first round of Wimbledon of Monday......The list [of child prodigies] is extensive, punctuated with cautionary tales. As tennis has become a more physically demanding sport, these breakout moments have been trending later.......Corey Gauff, the player’s father, longtime coach and the inspiration for his daughter’s name, has attempted to do what he can to help her chances of long-term success. One of his self-appointed tasks: studying tennis prodigies extensively......“I went through everybody I thought was relevant, that won Grand Slams and were good young,” ....“I went through every one of their situations and looked at where they were at a certain age, what they were doing. I asked a lot of questions, because I was concerned about burnout. Am I doing the right things?”....“I studied and studied to prepare myself to make sure if she was able to meet these goals that we’d be able to help the right way,” he said. “That was important. I still sit there and benchmark: ‘O.K., we’re at this point now. How is she doing physically? Is she growing? This is what Capriati did at this stage. This is what Hingis did at this stage, what the Williams sisters did at this stage.’”....Great stories, which prodigies continue to be, attract not just attention but money from sponsors. Parents and advisers can get more invested in success — and continued success — than the young player, and the result can be traumatic......Some precocious talents have experienced physical abuse,.....There is also the physical and mental toll of competing against older, potentially stronger opposition......“The main thing I looked at was how do you prevent injury,”.........The family has sought frequent outside counsel: “It’s honestly been a village of coaches,” he said.

Cori Gauff chose to sign with Team8, the agency started by Roger Federer and his longtime agent Tony Godsick, in part because the Gauffs believed a long-term approach had worked well for Federer, who turned pro at 17 and is still winning titles at 37.
African-Americans  athletes_&_athletics  benchmarking  cautionary_tales  dark_side  due_diligence  injury_prevention  long-term  outside_counsel  parenting  pitfalls  precociousness  prodigies  sports  systematic_approaches  teenagers  tennis  women 
july 2019 by jerryking
Brandy Melville and the rise of the Instabrand
March 17, 2017 | FT via | Evernote Web | by Jo Ellison.

its place in the broader fashion landscape has remained deliberately low-profile. It has never placed an advertisement. It keeps its store numbers low — although it has a busy online business. And, unlike the showy founders of comparable youth-centric fashion brands, such as the now-defunct American Apparel, its executives rarely do press.
Instead, Brandy Melville is an entirely millennial phenomenon, propagated and fed by its mostly pubescent patrons, for whom it holds a cult-like appeal. Most discover it on Instagram, where its 3.9m followers can admire a seemingly never-ending feed (pictured below) of honey-blonde, tawny-limbed beauties skipping around piers, beachfronts, cafés and libraries in teeny-tiny shorts and cute slogan cropped tops.....The social media site launched in 2011 and has been tagging, sharing and enrolling followers ever since: many of its stars are professional models; others are just fangirls who have been picked up as brand ambassadors, picking up hundreds of thousands of their own acolytes in the process.....What’s interesting is how efficiently the brand has communicated its message. While labels have traditionally depended on print campaigns, bricks-and-mortar visibility and custom-built marketing, Brandy Melville’s success has been built on shares and likes alone.
And parents, like me, have been complicit in its success.....quite thrilling to have discovered a brand about which I knew nothing at all, and which never wanted my attention, either. Although it will happily use me as a conduit for cash. Instabrands like this are now popping up all over the retail landscape, and there’ll be more to come as the culture becomes ever more evolved. As a lesson in millennial shopping habits
fashion  brands  girls  retailers  California  millennials  Instagram  social_media  teenagers  bricks-and-mortar  shopping_habits 
march 2017 by jerryking
How Best To Encourage Black 'Teenpreneurs'
May 17, 2013 | : NPR | African-American entrepreneurs from all over the country have gathered in Ohio this week. Guest host Celeste Headlee speaks with Mike Green of the America21 Project about how to help black youth become more competitive in business. We also hear from teen entrepreneur Amber Liggett who started her own business, 'Amber's Amazing Animal Balloons.'
entrepreneurship  African-Americans  college_moguls  STEM  teenagers 
may 2013 by jerryking
Kids need jobs, not basketball
July 18, 2012 | Toronto Sun | By Megan Harris.

If political and community leaders really want to help young people in troubled neighborhoods break the cycle of high unemployment, teenage pregnancy and poverty that provide fertile breeding environments for gangs, they should stop building basketball courts and recreation centres.

Throwing taxpayer dollars at recreation centres and basketball gives these political leaders a false sense of accomplishment....What kids living in these communities need at a very early stage of their lives are opportunities to expand their horizons beyond their immediate surroundings and community.
African_Canadians  basketball  false_sense_of_accomplishment  Junior_Achievement  politicians  pregnancies  role_models  teenagers  Toronto  unemployment  young_people  youth 
july 2012 by jerryking

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