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Spy tactics can spot consumer trends
MARCH 22, 2016 | Financial Times | John Reed.
Israel’s military spies are skilled at sifting through large amounts of information — emails, phone calls, location data — to find the proverbial needle in a haystack: a suspicious event or anomalous pattern that could be the warning of a security threat.....So it is no surprise that many companies ask Israeli start-ups for help in data analysis. The start-ups, often founded by former military intelligence officers, are using the methods of crunching data deployed in spycraft to help commercial clients. These might range from businesses tracking customer behaviour to financial institutions trying to root out online fraud......Mamram is the Israel Defense Forces’ elite computing unit.
analytics  consumer_behavior  cyber_security  data  e-mail  haystacks  hedge_funds  IDF  insights  intelligence_analysts  Israel  Israeli  Mamram  maritime  massive_data_sets  security_&_intelligence  shipping  spycraft  start_ups  tracking  traffic_analysis  trends 
april 2019 by jerryking
Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret
DEC. 10, 2018 | The New York Times | By JENNIFER VALENTINO-DeVRIES, NATASHA SINGER, MICHAEL H. KELLER and AARON KROLIK.
location_based_services  mobile_applications  mobile_phones  privacy  surveillance  tracking 
december 2018 by jerryking
Music’s ‘Moneyball’ moment: why data is the new talent scout | Financial Times
JULY 5, 2018 | FT | Michael Hann.

The music industry loves to self-mythologise. It especially loves to mythologise about taking young scrappers from the streets and turning them into stars. It celebrates the men and women — but usually the men — with “golden ears” almost as much as the people making the music....A&R, or “artists and repertoire”, are the people who look for new talent, convince that talent to sign to the record label and then nurture it: advising on songs, on producers, on how to go about the job of being a pop star. It’s the R&D arm of the music industry......What the music business doesn’t like to shout about is how inefficient its R&D process is. The annual global spend on A&R is $2.8bn....and all that buys is the probability of failure: “Some labels estimate the ratio of commercial success to failure as 1 in 4; others consider the chances to be much lower — less than 1 in 10,” observes its 2017 report. Or as Mixmag magazine’s columnist The Secret DJ put it: “Major labels call themselves a business but are insanely unprofitable, utterly uncertain, totally rudderless and completely ignorant.”......The rise of digital music brought with it a huge amount of data which, industry executives realized, could be turned to their advantage. ....“All our business units must now leverage data and analytics in innovative ways to dig deeper than ever for new talent. The modern day talent-spotter must have both an artistic ear and analytical eyes.”

Earlier this year, in the same week as Warner announced its acquisition of Sodatone, a company that has developed a tool for talent-spotting via data, another data company, Instrumental, secured $4.2m of funding. The industry appeared to have reached a tipping point — what the website Music Ally called “A&R’s data moment”. Which is why, wherever the music industry’s great and good gather, the word “moneyball” has become increasingly prevalent.
........YouTube, Spotify, Instagram were born and changed the way talent begins its journey. All the barriers came down. Suddenly you’ve got tens of thousands of pieces of music content being uploaded.......Home computing’s democratization of recording removed the barriers to making high-quality music. No longer did you need access to a studio and an experienced producer, plus the money to pay for them. But the music industry had no way to keep abreast of these new creators. “....The way A&R people have discovered talent has barely changed since the music industry began, and it’s fundamentally the same for indie labels, who put artistry above sales, as it is for major labels who have to answer to shareholders. It’s always been about information.....“We find them by listening to new music constantly, by people giving us tips, by going out and seeing things that sound interesting,”.....“The most useful people to talk to are concert promoters and booking agents. They are least inclined to bullshit; they’ll tell you how many people an act is drawing,”...like labels, publishers also have an A&R function, signing up songwriters, many of whom will also be in bands)....“Journalists and radio producers are [also] very useful people to give you information. If you know you’ve got particular DJs or particular writers who are going to pick up something, that’s really good.”
.......Instrumental’s selling point is a dashboard called Talent AI, which scrapes data from Spotify playlists with more than 10,000 followers.....“We took a view that to build momentum on Spotify, you need to be on playlists,”....“If no one knows who you are, no one’s going to suddenly start streaming a track you’ve just put up. It happens when you start getting included on playlists.”......To make it workable, the Talent AI dashboard enables users to apply a series of filters to either tracks or artists: to sort by nationality, by genre, by number of playlists they appear on, by the number of playlist subscribers, by their industry standing — are they signed to a major? To an independent label? Are they unsigned?
.......What A&R people are looking for, though, is not totals, it’s evidence of momentum. No one wants to sign the artist who has reached maximum popularity. They want the artist on the way up....“It’s the direction. Is it going in the right direction?”....when it comes to assessing what an artist can offer, the data isn’t even always about the numbers. “The one I look at the most is Instagram, because that’s the easiest way for an artist to express themselves in a way other than the music — how they look, what they’re into,” she says. “That gives a real snapshot into [them] and whether they really have formulated a world for themselves or not.”......not everyone is delighted with the drive to data. “[the advent of] Spotify...became the driving force for signings...“A&Rs were using their eyes rather than their ears — watching numbers change rather than listening to music, and then jumping on acts....they saw something happening and got it out quickly without having to invest in the traditional A&R process.”... online heat tends to be generated by transient teenage audiences who are likely to move on rather than stick around for a decade: online presence is a big thing in electronic dance music, or some branches of urban music, in which an artist might only be good for a single song. In short, data does not measure quality; it does not tell you whether an artist has 20 good songs that can be turned into their first two albums; it does not tell you whether they can command a crowd in live performance..........The music industry, of course, has always had an issue with short-termism/short-sightedness: [tension] between the people who sign the cheques and those who go to bat for the artists is built into the way it works..........The problem is that without career artists, the music industry just becomes even more of a lottery. It is being made harder, not just by short-termism, but by the fact that music has become less culturally central. “It’s so much harder to connect with an audience or grow an audience, because there’s so much noise,”
.......Today the A&R...agree that the new data has its uses, but insist it still takes second place to the evidence of their own eyes and ears.......As for Withey, he is not about to tell the old-school scouts their days are done....Instrumental can tell A&R people which artists are hot, but not which are good. Also, there will be amazing acts who simply don’t get the traction on the internet to register on the Talent AI dashboard.....All of which will come as a relief to the people running those A&R departments. .....when asked if data will become the single most important factor in scouting talent: “I hope not. Otherwise we may as well have robots.” For now, at least, the golden ears are safe.
A&R  algorithms  analytics  data  dashboards  tips  discoveries  filters  hits  Instagram  inefficiencies  momentum  music  music_industry  music_labels  music_publishing  Moneyball  myths  playlists  self-mythologize  songwriters  Spotify  SXSW  success_rates  talent  talent_spotting  tipping_points  tracking  YouTube  talent_scouting  high-quality  the_single_most_important 
july 2018 by jerryking
Why glass milk bottle deliveries are back
APRIL 13, 2018 | FT | by Carl Wilkinson.

Milk & More offers what Müller calls “a farm shop on wheels” with more than 200 locally sourced premium products (as well as normal and organic milk, it stocks free-range eggs, biscuits, bread, bacon, organic cheese and veg), which can be ordered online up to 9pm the night before and be waiting on your doorstep by 7am “like magic”. This year, Müller is investing a further £20m in the Milk & More business, revamping IT, upgrading machinery and — most visibly — from this month rolling out a new fleet of more than 200 electric floats to replace many of the older diesel vehicles used on longer rural rounds. “David Attenborough has reignited people’s love of the great British milkman,” he says.

Yet most of the investment in Milk & More was put in place well before Blue Planet II aired. What did Müller — who is Swiss and recalls visiting his local farm as a boy to collect milk in buckets — spot in the ailing business?

“We saw three general trends,” he says. “Customers want to know what they’re eating and who produced it. People are environmentally conscious and want to do their bit to reduce plastic waste. That’s why we kept the glass bottle and decided to keep the factory open. It’s great packaging. And finally, community values are becoming more important. The human touch and the sense of community are becoming more important in today’s world.”
dairy  home-delivery  tracking  traceability  last_mile  milkmen  glass_bottles 
april 2018 by jerryking
A new industry has sprung up selling “indoor-location” services to retailers
Dec 24th 2016 | Economist

Tracking technologies are ingenious. Some flash out a code to smartphone cameras by means of LED lighting; others, such as IndoorAtlas, a startup with headquarters in California and Finland, monitor how devices disrupt a store’s geomagnetic field. With smartphone ownership rising, the market for tracking phones indoors could grow fivefold between now and 2021, to a total of $23bn, says Research and Markets, a market-research firm.

What do retailers hope to gain? The answer depends on how far they push the technology. On the most basic level, a store might notice that people often walk from “frozen goods” to “alcohol”, and then bring the two closer together. A retailer could also gain more insight into which departments are best at promoting goods—all without knowing anything about shoppers beyond where their legs take them.

If stores can persuade clients to reveal personal information, too, they stand to profit more......Apple and Google are beginning to offer indoor-location services to retailers that use the motion sensors already in handsets. These can see where their owners are, and where they are moving to, using a map of existing Wi-Fi or radio-frequency signals. Shops would not need to set up systems to follow their customers’ phones.
location_based_services  mapping  new_industries  tracking  shopping_malls  retailers  Walkbase  LBMA  IndoorAtlas  foot_traffic  Wi-Fi  Aisle411  Apple  Google  indoors 
september 2017 by jerryking
Everything We Wish We'd Known About Building Data Products - First Round Review
Quote: "Where to Start Building: A lot of people choose to start building by modeling the product in question. Some start with feature discovery or feature engineering. Others start with building the infrastructure to serve results at scale. But for Belkin, there's only one right answer and starting point for a data product: Understanding how will you evaluate performance and building evaluation tools.
“Every single company I've worked at and talked to has the same problem without a single exception so far — poor data quality, especially tracking data,” he says.“Either there's incomplete data, missing tracking data, duplicative tracking data.” To solve this problem, you must invest a ton of time and energy monitoring data quality. You need to monitor and alert as carefully as you monitor site SLAs. You need to treat data quality bugs as more than a first priority. Don’t be afraid to fail a deploy if you detect data quality issues."
assessments_&_evaluations  control_systems  dashboards  data_quality  economies_of_scale  instrumentation_monitoring  testing  tracking  information  infrastructure  via:ajohnson1200  massive_data_sets 
september 2015 by jerryking
Smile, you're on WiFi
January 31, 2014
That cellphone in your pocket is emitting a constant stream of information - and retailers are starting to listen in

Ivor Tossell

Mexia, a Winnipeg-based "location analytics" company that's one of a new crop of firms that are supplying retailers with technology that listens in to smartphone signals. Mexia installs Bluetooth and WiFi receivers in specific zones around a store. By measuring the occurrence and relative strength of your phone's passive, unwittingly sent signals, it can tell whether customers are lingering longer in the housewares department, the kitchen aisle or near the checkout. The company says it has deployed sensors in between 80 and 100 stores so far; it also does malls and airports. "We report on a multitude of things, from the traditional traffic count to the time spent in the store," says Glenn Tinley, Mexia's founder and president. "It gets pretty interesting, to say the least."
wi-fi  Bluetooth  mobile_phones  location  location_based_services  tracking  Mexia  Turnstyle  customer_loyalty  shopping_experience  privacy  analytics  confidentiality 
february 2014 by jerryking
You don’t want your privacy: Disney and the meat space data race — Tech News and Analysis
By John Foreman, MailChimp
Jan. 18, 2014

meat space is an internet-first way of viewing the world.

The research questions that might be answered with this type of tracking data are endless:

What menu items served at breakfast at the resort hotel restaurants will result in the longest stay at the park?
Do we detect an influx of park-goers into the bathrooms for long stays on the toilet? Perhaps they all ate at the same place, and we can cut off a foodborne illness problem before it gets worse.
Is there a roller coaster that’s correlated with early park departure or a high incidence of bathroom visits? That means less money in the park’s pockets. How might that coaster be altered?
Is there a particular ride and food fingerprint for the type of park visitor that’s likely to buy in-park high-dollar merchandise? If so, can we actively get vendors in front of this attendee’s eye by moving hawkers to them at just the right time?
data  privacy  Disney  RFID  sensors  massive_data_sets  data_driven  data_scientists  theme_parks  personalization  tracking  scheduling  queuing  meat_space  digital_first  questions 
january 2014 by jerryking
New Tracking Frontier: Your License Plates - WSJ.com
September 29, 2012 | WSJ | By Julia Angwin and Jennifer Valentino-DeVries.

The rise of license-plate tracking is a case study in how storing and studying people's everyday activities, even the seemingly mundane, has become the default rather than the exception. Cellphone-location data, online searches, credit-card purchases, social-network comments and more are gathered, mixed-and-matched, and stored in vast databases.....License-plate databases contain revealing information about people's locations. Police can generally obtain it without a judge's approval. By comparison, prosecutors typically get a court order to install GPS trackers on people's cars or to track people's location via cellphone.

License-plate databases don't contain names and addresses of vehicle owners, although that information is available from separate state Department of Motor Vehicle databases.

Data about a typical American is collected in more than 20 different ways during everyday activities, according to a Wall Street Journal analysis.
GPS  location_based_services  massive_data_sets  mobile_phones  privacy  surveillance  tracking 
january 2014 by jerryking
Walmart Strains to Keep Grocery Aisles Stocked - NYTimes.com
By STEPHANIE CLIFFORD
Published: April 3, 2013

Walmart, the nation’s largest retailer and grocer, has cut so many employees that it no longer has enough workers to stock its shelves properly, according to some employees and industry analysts. Internal notes from a March meeting of top Walmart managers show the company grappling with low customer confidence in its produce and poor quality. “Lose Trust,” reads one note, “Don’t have items they are looking for — can’t find it.”...The retailer’s customers have complained about the quality and freshness in the produce aisle....Walmart charged into the grocery market about two decades ago, realizing that frequent trips by grocery shoppers could help improve traffic. Grocery made up 55 percent of Walmart United States sales in 2012, which was flat from the previous year. The company’s grocery prices are usually about 15 percent below competitors’, according to Supermarket News. ... Safeway customers are 71 percent confident in its fresh produce, the notes said, while Walmart customers are 48 percent confident in Walmart’s produce. In the interview, Mr. Sinclair of Walmart said he did not know where that data came from, but that “we believe that we can improve the perception of quality of produce for Walmart customers.”

The notes highlighted some stocking problems: “1 hour out of Refrigeration = 1 day less product life,” they read, adding that Walmart will change shift responsibilities so fresh food is not stocked overnight and goes out at 10 a.m., not 7 a.m. ...The company just introduced an inventory management system for produce departments nationwide that will track how many days an item has been in transit, how much shelf life remains, and what orders the company should place to meet demand. With delicate items like raspberries, “you almost need to know by the hour how long the product has been through our system,” which was hard to track when 42 distribution centers buying from hundreds of different vendors were sending around products,
cold_storage  Wal-Mart  fresh_produce  customer_experience  grocery  supermarkets  staffing  inventories  consumer_confidence  perishables  quality  tracking  shelf_life  merchandising  distribution_centres  refrigeration 
april 2013 by jerryking
Supply chain management from farm to fork | Canadian Manufacturing
September 15, 2011 | | Frank Mahdavi.

The supply chain for any manufacturer can be complicated, but when it comes to food, the stakes are as high as human life. All it takes is one compromised ingredient and a long and complicated chain must be quickly untangled to make things safe again. The key to managing a tight supply chain is communication.
Communicating_&_Connecting  supply_chains  product_recalls  tracking  traceability 
january 2013 by jerryking
Tracing materials across the value chain: The shifting landscape | GreenBiz.com
By Terry F. Yosie
Published June 11, 2012
Email | Print | Multiple Page View
Tags: Supply Chain
tracking  traceability  supply_chains  massive_data_sets  value_chains 
september 2012 by jerryking
Tracking and tracing in food networks
Melanie Fritz and Gerhard Schiefer
University of Bonn, Bonn, Germany m.fritz@uni-bonn.de and schiefer@uni-bonn.de
Abstract
Tracking and tracing functionalities are widely discussed and in some countries even required as core features in the assurance of food safety and quality. They deal with internal processes of enterprises as well as with the trade relationships between enterprises. This creates a complexity which cannot be solved by enterprises alone but requires concerted action. Action needs to build on agreements which cover a multitude of issues including but not restricted to
issues related to information systems and technology. One of the problems is that a solution in one of the issues is not sufficient for getting a tracking and tracing scheme into operation.
Feasible solutions require agreements on issues which involve different competences and competence groups which adds to complexity. This paper discusses some of the issues and links them to the organization of information systems and the development of an appropriate information infrastructure.
tracking  traceability  food  supply_chains 
september 2012 by jerryking
Food Traceability
Apr 2004 | Amber Waves pg. 14 | Golan, Elise;Krissoff, Barry;Kuchler, Fred
ProQuest  food  traceability  tracking 
september 2012 by jerryking
YottaMark Raises $24 Million
YottaMark takes on $24 million to grow its food tracking system, HarvestMark
traceability  tracking  funding 
august 2012 by jerryking
New Wi-Fi Pitch: Tracker - WSJ.com
June 18, 2012 | WSJ | By ANTON TROIANOVSKI
(Send to Asif)
Network Developers Offer Retailers Ways to Keep Tabs on Customers as They Shop.

Venues like stores, malls and airports are installing Wi-Fi networks to please smartphone-toting shoppers, who use them to get faster Internet access and avoid cellular-data charges.

But Wi-Fi technology also lets the network operator keep tabs on what users are doing—from where they're standing to what websites they're viewing. That lets retailers learn in what aisle shoppers are most likely to point their iPhone's Web browser to Amazon.com. Mall owners have a new way to judge which storefronts attract the most foot traffic. And owners of Wi-Fi networks can turn their antennas into virtual billboards, charging a premium for ads sent to users' phones in prime locations.
retailers  tracking  Wi-Fi  Boingo  shopping_malls  foot_traffic  Turnstyle  location_based_services 
june 2012 by jerryking
Turning traceability into profitability
April-1st 2007 | Good Fruit Grower | Melissa Hansen.

The tracking and documenting of what happens to a food product as it makes its way to the consumer generates mounds of data.
traceability  tracking  food_safety  fruits  farming  agriculture 
june 2012 by jerryking
Beyond Peter Pan: How ConAgra's Pot Pie Recall Bakes In Hard Lessons for Supply Chain Management
October 22, 2007 | CIO.com | By Kim S. Nash.

Recalls are blooming like flowers in spring: Dole’s e.coli bagged salads; Metz Fresh’s salmonella spinach; REI’s faulty children’s bikes; Mattel’s lead-painted and choking-hazard toys, just to name a few. Federal records show at least 628 recalls so far this year, and another 941 in 2006. (For more, check our History of Famous Recalls.) Globalization accounts for some of this surge. Many U.S. companies depend on overseas production, where quality controls are difficult to monitor. And it’s not just hard goods like toys from China. Food, too, arrives by container ship from other countries, and sometimes it’s contaminated. So far this year, for example, more than 8,660 cartons of cantaloupe from Costa Rica have been recalled for salmonella risks, according to U.S. Food and Drug Administration (FDA) records.
product_recalls  supply_chains  globalization  ConAgra  peanut_butter  traceability  tracking  CIOs 
june 2012 by jerryking
Bioterrorism and Handling Product Recall
Excerpt taken from Inescapable data: harnessing the power of convergence
By Chris Stakutis, John Webster.

The better the tracking of goods, the more efficient (and more narrow) a product recall can be. Real-time data collection and integrated computer systems are at the heart of compliant manufacturers. The cost of noncompliance or archaic tracking systems can be exceedingly high. ConAgra in 2002 had to recall more than 18.6 million pounds of beef suspected of E. coli contamination rather than 354,000 pounds because they could not produce sufficient evidence of tracking detail. ConAgra subsequently exited the beef industry.
product_recalls  bioterrorism  massive_data_sets  excerpts  bacteria  traceability  tracking  manufacturers  ConAgra  E._coli  beef 
march 2012 by jerryking
Big debate about food safety | Canadian Grocer
Chris Powell, photo by Canadian Press.  |  September 21, 2011

Frank Schreurs, president and chief technical officer for the Guelph Food Technology Centre–which audits more than 1,500 food businesses, agrees. The CMAJ editorial has “taken some information and they’re couching it to make it sound like, ‘Oh we’re in a lot of trouble.’ We’re not,” says Schreurs. “We’ve got one of the soundest food safety systems in the world.”

Charlebois, now associate dean at the University of Guelph’s College of Management and Economics, thinks consumers must also share some of the blame for food safety. He estimates that close to 85% of
the reported 11 million annual cases of food-borne illness are the result of improper
handling at home.
product_recalls  tracking  traceability  audits  Sylvain_Charlebois  food_safety 
december 2011 by jerryking
New services help small firms track workers with social-networking tools - WSJ.com
NOVEMBER 14, 2011 | WSJ | By ALINA DIZIK
It's 10 a.m. Here's How to Find Your Workers.
small_business  employees  tracking  traceability 
november 2011 by jerryking
Cellphone Data Track Our Migration Patterns - WSJ.com
JUNE 10, 2008 | WSJ | By ROBERT LEE HOTZ.

Researchers at Massachusetts Institute of Technology are using international data flows of cellphone talk and Internet traffic to capture the complex social dynamics of urban life and globalization. Most recently, the researchers used anonymous real-time data supplied by AT&T Inc. on phone calls, web-browsing and email traffic to and from millions of New Yorkers to chart the city's global social networks. The resulting maps, called the New York Talk Exchange, were recently exhibited at the Museum of Modern Art.
mobile_phones  data  tracking  patterns  migrants  MIT  New_York_City  real-time 
october 2011 by jerryking
A Review of iPhone Apps for Runners - WSJ.com
SEPTEMBER 2, 2010 | | By NICK WINGFIELD. The iCoach: Apps Help Runners Go Farther, Faster
running  tracking  iPhone  mobile_applications 
september 2010 by jerryking
The Web's New Gold Mine: Your Secrets - WSJ.com
JULY 30, 2010 | Wall Street Journal | By JULIA ANGWIN. A
Journal investigation finds that one of the fastest-growing businesses
on the Internet is the business of spying on consumers. First in a
series.
privacy  tracking  cookies  online_behaviour  digital_footprints 
august 2010 by jerryking
Thirty-five years after the advent of the bar code, new sticker is smarter, smaller
Jun 25, 2009 | The Globe and Mail. .: pg. B.8 | Terrence
Belford. DataBar, the latest step forward in bar-code technology. A
small round label with black bars stuck on those fruits or vegetables.
Those small black stripes are tiny libraries of information."For
consumers it means much greater speed passing through the checkout
counter," he says. "No more [clerks] looking through product lists
manually to find prices. They can all be scanned in seconds."

For retailers it opens the door to easy, inexpensive new ways to track
inventory, determine which items from what suppliers sell best, prevent
the sale to customers of items at or perilously close to best-before
dates and to avoid cashier errors.
ProQuest  Terrence_Belford  barcodes  traceability  tracking  mobile_phones  inexpensive 
april 2010 by jerryking
Austin's affordable hardware helps its shopkeepers take on Manhattan
28-Sep-2005 | Financial Times | By Dan Roberts. Online article title "Austin's affordable hardware helps it take on New York".
affordability  Austin  Texas  Whole_Foods  cheap_revolution  traceability  tracking  small_business  start_ups  databases 
october 2009 by jerryking
Tracking deliveries of all kinds is on everyone's radar -
7/31/2009 | USATODAY.com | by Bruce Horovitz. " "Data is
money," says Patricia Martin, author of Renaissance Generation: The Rise
of the Cultural Consumer and What It Means to Your Business. "The more
information you have, the more interesting you are.""
traceability  tracking  Fedex  UPS  location  data  data_driven  analytics  logistics  couriers  package_delivery 
september 2009 by jerryking
GETTING ON THE WIFI GAME
09-11-2007 The Globe and Mail (TQ Magazine) by Ian Harvey
Over the next few years, investment in WiFi meshes could pay off for
cities as a revenue source, whether through more efficient delivery of
public services or through provision of services, such as fleet tracking
and communications, to paying customers.
Wi-Fi  municipalities  buildouts  tracking 
march 2009 by jerryking
globeandmail.com - Raw tomatoes cause salmonella outbreak
June 5, 2008 | G&M | by Carly Weeks. Article on tomatoes
and food traceability.



Those weaknesses have been amplified in the past few decades

" Fresh produce has always been vulnerable to bacterial contamination, in part because it's grown outside and may come into contact with animals in the field or contaminated fertilizer, or be tainted by unsanitary handling.

Those weaknesses have been amplified in the past few decades by the explosion of industrial-sized farms and the proliferation of dominant companies who supply a large portion of the product available on store shelves."
food  food_crops  product_recalls  traceability  tomatoes  food_safety  tracking  E._coli 
january 2009 by jerryking

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