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jerryking : transitions   14

Risk Management Reports
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December 1997 Volume 24, No. 12. The trick in risk management,
perhaps, is in recognizing that normal is not a (default) state of nature but a
state of transition, and trend is not destiny. . . ." (Sept. 1, 1997). Peter Bernstein
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
John Adams, author of Risk University College London Press, London, 1995
Peter_Bernstein  risk-management  risks  book_reviews  base_rates  ephemerality  transient  impermanence  trends  transitions  normality  quotes 
april 2018 by jerryking
Cisco’s CEO on Staying Ahead of Technology Shifts - HBR
John Chambers
FROM THE MAY 2015 ISSUE

Mr. Chambers said that customers are the best indicators of when to make investments in new technology. “That’s one reason I spend so much time listening to CIOs, CTOs, and CEOs during sales calls,”
HBR  Cisco  anticipating  ksfs  transitions  indicators  market_intelligence  John_Chambers  IBM  layoffs  CEOs  market_windows  disruption  customer_relationships  sales_calls  CIOs  CTOs  listening 
may 2015 by jerryking
Making the Change From Middle Manager To a Seat at the Top - WSJ.com
July 7, 1998 | WSJ | By HAL LANCASTER

Less surprising, delivering results matters. Thinking strategically, being persuasive, being politically adroit and having a "significantly broader organizational awareness" also tend to make up a successful manager, ...Earn respect for being exceptionally good at what you do and show that you can run a business independently. Translation: Deliver results without a lot of hand-holding....a seldom-mentioned trait: consistency. "They must show consistency in the decisions they make and in their behavior," ..."A lot of people fail to make the next move because they really don't understand" how to assess risk," she says. "Or they don't have a Plan B."
Hal_Lancaster  ksfs  Managing_Your_Career  movingonup  executive_management  risk-assessment  risk-management  contingency_planning  JCK  transitions  companywide  middle_management  consistency  decision_making  Plan_B  off-plan  hand-holding  strategic_thinking  personal_accomplishments 
december 2012 by jerryking
Segmentation - Back to School: Connecting With College Students :
September 28, 2004 | Marketing Profs | by Robert F. Hogeboom |

here are seven strategies that reflect the unique culture of college students:

Communicate lifestyle, not age relevance: Speaking to college students' age ("You're in college, obtain your first credit card") is ineffective, because it does not inspire them or grab their attention. Marketers must create a link between their brand and students' lifestyle, which includes attending concerts and movies, snowboarding on weekends, eating at off-campus restaurants, traveling and more. Remember: college students don't just study and attend class all day—they are extremely active.

Attach your brand name to current trends: Snowboarding, surfing, skateboarding, underground rock bands, rock concert festivals and the ESPN XGames are considered "cool" among the college student market. Businesses can attach their brand name to these activities, events, products and associations that have earned "street-cred" among the student market, and thus share in their emotional appeal.

Tap into students' emotional needs for empowerment, privilege, and status: College students are attracted to goods and services that empower them as consumers and individuals. Examples include the Internet, mobile phones, MP3 players, online file sharing and credit cards. Additionally, products and services that enhance social status are successful at winning students over.

Don't try too hard to win students over: College students greet most product claims with skepticism. Students are aware that they are a highly desirable market. They don't want to be overtly sold or pitched. Instead, they simply want to be educated about products and services and told how the offering matches their unique needs.

Reach students at key transitional periods: At certain transitional periods, college students exhibit a need for certain products and services. It's a marketer's job to reach students at these points of need. Key transitional periods for college students include the beginning of freshman year, summer breaks, moving to off-campus living, studying abroad and graduation.

Become an authentic brand: Ad-weary and marketing-savvy college students value authentic brands. Authentic brands exhibit the following characteristics:

• They develop trust among potential customers—trust is the foundation of brand authenticity.

• They are perceived as not trying too hard to sell or actively win customers over.

• They continually deliver value and convince students that they have students' best interests at heart.

Play-it-straight: College students immediately sense hype and do not accept brands that they consider fake.

Read more: http://www.marketingprofs.com/4/hogeboom1.asp#ixzz203iwNgRt
market_segmentation  Colleges_&_Universities  students  lifestyles  branding  leisure  marketing  tips  target_marketing  authenticity  transitions 
july 2012 by jerryking
College come-ons
March 1998 | American Demographics | by Tibbett L. Speer

Transition periods are key times to get consumers to change previous behaviors. In college, there are several - dorm to apartment, apartment to apartment, apartment to first job. The college market is a good-sized target, and it is growing. More than 14 million students are projected to enroll in US higher-education institutions in 1998, according to the National Center for Education Statistics. Best time to get students' attention is during spring break. Goofy games and product give-aways still prevail during break debaucheries. But companies have evolved beyond the beach, tracking students back to campus and even to their parents' homes. For example, Ford Motor Co. solicits recent graduates and soon-to-be graduates with direct mailings sent to their permanent address. The company generates collegiate sales by offering students a $400 cash incentive to purchase a car, or $650 to lease one. Other ways to entice students are discussed, as are the places to do so.
Colleges_&_Universities  students  marketing  transitions  new_graduates  behavioral_change 
july 2012 by jerryking
Second acts
Second acts
Anonymous. Harvard Business Review80. 12 (Dec 2002): 10.
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Knowledge workers outlive organizations, and they are mobile. Management consultant Peter Drucker says the need to manage oneself is therefore creating a revolution in human affairs. A recently completed study of dozens of men and women - managers and other professionals in their 30s, 40s, and 50s - who attempted to change careers in midstream found that some failed and some succeeded. The study concluded that the best way to escape from an unsatisfying career was to stop thinking and start doing. Professionals have to work their way into a new way of working. Managing career transitions is not only important for individuals, it is crucial for companies as well.
Second_Acts  HBR  knowledge_workers  ProQuest  Peter_Drucker  execution  transitions  Managing_Your_Career 
may 2012 by jerryking
How to Overcome Anxiety About What to Do in Retirement - WSJ.com
April 9, 2012 | WSJ | By ROBBIE SHELL.
Essay
A Lesson in the Joys of Learning
Later life offers a chance to embrace the unfamiliar. Including honeybees.
honeybees  serendipity  retirement  transitions 
may 2012 by jerryking
What's Your Story?
January 2005 | HBR | by Herminia Ibarra and Kent Lineback.

Ibarra and Lineback say that few people use storytelling to help them pursue their professional goals, and those who do, do so ineffectively. Tales of transition can easily have the elements of a good drama—a protagonist the listeners cares about, a catalyst inducing action, trials and tribulations, a turning point, and a resolution—but they also bring special challenges. One problem comes from minimizing the discontinuities involved, thereby making the person appear safe, dull, and unremarkable. This is a response to fearing that listeners, hearing about our change of direction, will doubt our commitment to the new professional goal.
HBR  storytelling  Herminia_Ibarra  Communicating_&_Connecting  protagonists  persuasion  discontinuities  narratives  transitions  turning_points 
april 2012 by jerryking
Review & Outlook: Breaking the Kim Dynasty - WSJ.com
DECEMBER 20, 2011| WSJ | Editorial.

Moments of transition are also when a syndicate like the one that rules North Korea may face internal leadership disputes. It's possible that as the Kim gene pool gets shallower, the young Kim may not be able to maintain control the way his father and grandfather did. The West can exploit this tension by staying united in isolating the regime until it changes.

The wrong approach is to believe the regime will change with another round of cash and other carrots. In recent days Washington and Seoul have been tempting the North back to the six-party talks on denuclearization with offers of humanitarian food aid. But the lesson of the past 20 years is that this helps the regime by giving it currency or other aid to pay off its members and by enhancing its international stature.

The Clinton Administration tried and failed with its Agreed Framework of 1994, and the Bush Administration tried and failed in its second term with Condoleezza Rice's ploy to remove North Korea from the U.S. list of state sponsors of terror. North Korea pocketed everything, lied about dismantling its nuclear plans, and kept on proliferating. A replay might enhance Kim Jong Eun's stature inside the regime.

Dictatorships tend to split when they are under economic and diplomatic pressure
dynasties  editorials  North_Korea  Kim_Jong_Il  gene_pool  deaths  dictatorships  Kim_Jong_Eun  succession  nepotism  transitions 
december 2011 by jerryking
How Spider-Man Poisoned Its Own Prospects -
Mar. 11, 2011|BusinessWeek |By Rick Wartzman.

Jason Isaacs

Past performance doesn't necessarily guarantee future accomplishment, especially in a new job. "There is no reliable way to test or predict whether a person
successful in one area can make a successful transition to a different
environment," Drucker wrote. "This can be learned only by experience."
...One day, the senior partner called Drucker in. "I understand you did
very good securities analysis," the boss said. "But if we had wanted you
to do securities analysis work, we would have left you where you were.
You are now the executive secretary to the partners, yet you continue to
do securities analysis. What should you be doing now, to be effective
in your new job?" People stumble moving up the ladder because they
continue in their new assignment what made them successful in the old
assignment and what earned them the promotion...they turn
incompetent..because they are doing the wrong things."
first90days  Peter_Drucker  theatre  lessons_learned  directors  effectiveness  career  transitions  career_paths  new_graduates  movingonup  advice  Jason_Isaacs  past_performance  career_ending_moves 
march 2011 by jerryking
Tech Giants Ramp Up Their Online Offerings - WSJ.com
JUNE 22, 2009 | Wall Street Journal | by BEN WORTHEN and JUSTIN SCHECK.
SaaS  HP  Oracle  business_models  transitions  e-commerce 
june 2009 by jerryking
The challenge: Hew a life from chunks of wood
07-10-2007 The Globe and Mail article by Spowart, Mark looking
at a CA's transition from accounting to pursue his woodworking hobby
full time.
career_paths  baby_boomers  artisan_hobbies_&_crafts  Second_Acts  transitions  self-actualization  wood_products 
january 2009 by jerryking

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