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jerryking : trivia   1

A Report to The Wall Street Journal's World-Wide Readers - WSJ.com
What Won't Change

That's what will change. Let me tell you what won't: We won't use color for color's sake, or merely to entertain you. That's not the Journal, and it never will be. Instead, we'll use color to convey more information, particularly in graphs, charts and tables, and to help you navigate your way more quickly and easily to and through those parts of the paper that matter most to you.

We won't "dumb down" The Wall Street Journal. This publication isn't for everybody, and we don't intend for it to be. Instead, it's written, edited and published for a broad community of women and men in business and seriously interested in the world of business -- and now, also, the "business of life." It's intended to be sophisticated and thoughtful and thought-provoking, and unapologetic about all of that. It's often clever, sometimes playful, but never shallow or silly. In a world sometimes overwhelmed with trivialities, our readers don't need any more trivia, and we don't intend to provide it to them.
wsj  9/11  newspapers  critical_thinking  sophisticated  worthiness  discernment  trivia 
august 2012 by jerryking

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