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jerryking : two-sided_markets   3

Why black filmmakers go broke
Why black filmmakers go broke?

They will sink 10's of thousands of dollars into a movie, make one really good project. Make a great film. Then go out and try to sell it. Living on a hope and a prayer "Hope Lions Gate buys this movie. hope Warner Bros Studios will buy this movie. Hope Netflix will buy this movie." What happens? No one buys the movie.

Economic systems and markets are like a see-saw: to make a see-saw work, you need two people on the see-saw. Weight on both sides of the see-saw.....A consumer needs a producer and a producer needs a consumer. An investor needs an investee. An employee needs and employer. A renter needs a owner/landlord they can rent from....The black community has an oversupply of consumers, an oversupply of borrowers, an oversupply of spenders an oversupply of employees....We have an undersupply of producers, an undersupply of investors, an undersupply of owners. What effectively occurs is the you will have imbalanced markets.......we might have a lot of producers but not enough people who understands the distribution and monetization aspects of the entertainment industry.....black children aren't trained on distribution aspects, the financing aspects, creating all the different economies that are necessary, or the different markets that are necessary to build an economy: the market for capital, the market for contractors, the market for customers.......The black community has an oversupply of people who make films, but we have an undersupply of those who can provide the distribution and monetization.
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[JCK: this is about customer adoption...."[Reid ]Hoffman urges his followers to find their own levers and devices to encourage people to adopt their technologies. Entrepreneurs, he says, often spend too much time creating products and too little figuring out how to get people to use them."
African-Americans  bankruptcies  Boyce_Watkins  customer_adoption  filmmakers  producer_mindset  two-sided_markets  Warner_Bros. 
8 weeks ago by jerryking
Uber’s Real Challenge: Leveraging the Network Effect - NYTimes.com
JUNE 13, 2014
Continue reading the main story
Neil Irwin

The question for Uber as a business boils down to two words: network effects. That’s the concept in which users of a service benefit from the fact that everybody else uses the service as well. It isn’t much use being the only person to own a fax machine, or the only person to show up at a stock exchange. Things like these become more valuable the more widely they are embraced. Network effects are the key to the wild profitability of a firm like Microsoft; Windows and Office are hard to displace, even if a competitor offers a better, cheaper product, because Microsoft products are entrenched as an industry standard....The billion-dollar question is whether Uber’s model for offering transportation services has some of the same network effects as those of great information industry monopolies (Microsoft, Google), or is more like, say, the travel website business, a brutally competitive industry of middlemen.

Uber is itself a middleman, of course. On one side, it recruits drivers, who typically own or lease their cars. On the other side, it markets to consumers who may want a ride. Then it matches them up; the consumer orders a car, a driver accepts the request, the service is provided, and Uber charges the consumer’s credit card. It keeps a 20 percent commission for itself and pays the rest to the driver....The task facing Uber is not just to overcome the hurdles and make ride-sharing a multibillion dollar industry. It’s to try to entrench the advantages it has from being first: continually refining its offerings to have the best possible user experience, the best data analytics to ensure that people can get a car when they need one, and not to be greedy with regard to its commission, lest it be all the more inviting a target for rivals. It’s no easy job, but nobody said building a company worth $18 billion is.
Uber  network_effects  sharing_economy  middlemen  ride-sharing  platforms  first_movers  transportation  two-sided_markets  match-making 
june 2014 by jerryking

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