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IDEO's Axioms for Starting Disruptive New Businesses | Co.Design
August 24 | Fast Company | by Colin Raney who leads the
Business Design Community within IDEO. TAKE ACTION: Designing for Life's
Changes

1. Go early, go often
Building experimentation into your business is harder than you think.
Start small and stay focused. Try everything, but don’t try it all in
one prototype.

2. Learning by doing
Build value for the business as you prototype. If you fail, what will
you have learned? What will you salvage?

3. Inspiration through constraint
Don’t exhaust yourself searching for money and resources. The tighter
your constraints, the more creative your prototypes will be.

4. Open to opportunity
Look for unanticipated ways customers are using your offering. Their
improvisations may be the future of your business.
lessons_learned  food_trucks  start_ups  tips  rules_of_the_game  ideo  experiential_learning  prototyping  design  disruption  experimentation  new_businesses  constraints  unanticipated  improvisation  hiring-a-product-to-do-a-specific-job  value_creation  unarticulated_desires 
september 2010 by jerryking

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