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jerryking : upscale   7

The dumb-bell economy: inside the booming business of exercise
FEBRUARY 9, 2018 | FT | Jo Ellison.

Where once consumers looked for acquisitions to express their status, our spending habits are shifting towards more holistic expenditures. In the past 20 years, the leisure industry has emerged as one of the most dynamic, disruptive and fashionable of forces. It’s all part of a new focus on the “lifestyle experience”, a trend that has possessed consumers and found luxury brands spiking with sporty new offerings — sneakers, leggings, apps and accessories — designed to harness the burgeoning market. As Harvey Spevak, the executive chairman and managing partner of the Equinox group, likes to say: “Health is the new wealth.”
.....2019 will see the first Equinox hotel opening in New York’s Hudson Yards, the first in a rollout of Equinox hotels earmarked for billions more in investment. The hotels will be founded on the same full-service ideal as the clubs. “Our vision for the hotels is to cater to the high-performance traveller,” says Spevak, “and we think about it as we do, historically, from a science perspective. We call it MNR — movement, nutrition and recovery — where a high-performance lifestyle and a healthy lifestyle is a three-legged stool.”.....as our lives have become busier, atomised and more urban, the gym has emerged as the new place in which to gather: to be part of a community....not only are millennials more likely to buy gym memberships, they’re driving the boutique business as well. The rise of the group workout, club membership and all of the attendant accessories that come with it have become part of the new language of “wellness”......Where you work out, who you work out with, and what you wear to work out in have become totems of fashionability. Spevak traces the first shoots of the wellness trend to 9/11, when he saw a jump in the number of people becoming focused on holistic health and taking care of themselves.
....But more than anything, the fitness boom must be a corollary of a digital revolution in which working out has become a ubiquitous feature of our online life; ....Minton agrees that a gym’s success depends on cultivating this tribal loyalty, delivering a unique experience and then selling product that marks its members out. “Some of the most interesting clubs are those that are expanding into less obvious areas,” he says. “We now have over 600 boutiques across the UK and they are growing faster than traditional gyms as they have a smaller footprint and can take pop-up spaces.......The experiential market is throwing a lifeline to retailers, as well. “The fashion link is growing,” adds Minton. “Fitness apparel brands like Lululemon, Sweaty Betty, Reebok, Nike all now offer free in-store workouts, which provide them with an opportunity to market their brand lifestyles more directly and forge a connection with the consumer.”.......“The demise of retail is a permanent shift,” says Spevak. “It doesn’t mean retail’s going to go away, but it’s going to look very different. The consumer, in my opinion, will continue to buy nice things for themselves, but I think in the scheme of priorities the experience is more important than the handbag.”
fitness  exercise  London  United_Kingdom  gyms  wellness  rollouts  strength_training  boutiques  leisure  Equinox  millennials  experiential_marketing  small_spaces  pop-ups  non-obvious  upscale  retailers  in-store  digital_revolution 
february 2018 by jerryking
Fast-Food Chains, Upscale Restaurants Want to Bring You Lunch - WSJ
By Julie Jargon
Updated June 1, 2017

Restaurants are no longer treating lunchtime delivery as an afterthought.

With online-ordering apps proliferating and many customers cutting down on eating out for lunch, the industry—from fast-food chains to upscale restaurateurs—is looking for ways to bring food to patrons without compromising their eating experience.......“Restaurant delivery is a $100 billion dollar market, and it’s exploding,” ......But enticing customers to order in at lunch, which has been a tough spot for burger chains in particular, remains difficult. McDonald’s Chief Executive Steve Easterbrook told investors on Wednesday that 60% of the chain’s delivery orders come in the evening and late at night. Getting burger delivery right—keeping the patty warm and juicy, while preventing toppings from getting the bun soggy—is notoriously tricky.....Even upscale restaurants are joining the delivery bandwagon. Some are so confident they are even eschewing tables and chairs.......Delivery only accounts for 3% of restaurant purchases nationwide, but it is growing fast. Non-pizza delivery purchases have risen by 30% in the past four years, according to market-research firm NPD Group Inc.....The exponential growth of delivery comes with a new set of challenges. Some restaurants are struggling to figure out how to properly staff their kitchens to handle both in-store demand and delivery orders......Working with third-party delivery services is an expensive proposition, because many of them charge restaurants a hefty fee—usually a share of order sales ranging from 17% to 30%—to participate and the restaurants lose out on high-margin sales like alcohol and soft drinks that people tend to order when they are eating on the premises.......delivery is the future: “As driverless cars and drones become the norm I think we’ll all be emailing Amazon and getting a drone delivering a sandwich.”
restaurants  fast-food  fast-casual  Uber  UberEats  McDonald's  upscale  lunchtime  delivery_services  in-store 
june 2017 by jerryking
Why Madonna’s gym is heating up Toronto - The Globe and Mail
KELLI KORDUCKI

The Globe and Mail

Published Friday, Mar. 07 2014,
gyms  fitness  exercise  niches  Toronto  urban  stylish  upscale 
march 2014 by jerryking
The search for dark secrets - FT.com
November 28, 2005 | Financial Times | By Jeremy Grant

With the premium end of the US chocolate market growing at an annual compound rate of 15 per cent compared with 3 to 4 per cent for standard chocolate, Mars believes there is scope to sell high-quality chocolates in a café setting to a target group of relatively affluent people aged from 25 to 39.

Focus group work, and the number of young mothers visiting the Chicago stores with prams and strollers, tells Mars that most will be women. It is perhaps no coincidence that the name Ethel – that of the wife of Mars company founder and inventor of the Milky Way, Frank Mars – was chosen.
CAGR  cafés  chocolate  confectionery_industry  CPG  experimentation  gourmands  gourmet  high-end  high-growth  high-quality  market_research  Mars  niches  retailers  Starbucks  upscale  women 
july 2012 by jerryking
Workouts, Times 2 (or 3)
By COURTNEY RUBIN
Published: May 4, 2012

These women (and nearly all of them are women) who sweat through double and occasionally triple workouts at different boutique fitness outfits in the same day aren’t major-league athletes or required to look good for a living. Most are professionals with full-time jobs, yet they manage to spend some two hours a day — and upward of $500 a month — exercising. (By comparison, a membership at the upscale Equinox gym chain ranges from $149 to $183 a month.)....multiple-gym membership is also popular in “affluent metro areas” like San Francisco and Boston, but the phenomenon of two or more separate, specialized gyms in one day “is definitely a Type-A New Yorker thing.”

How is this different from, say, hitting an elliptical machine and following it up with weights?

For one, the boutique gym workouts may be tougher. “These gyms are expensive, but they’re a cheaper way of having a personal trainer all the time,”.....“They’re small groups and they push you hard.”.....Much-higher-than-expected demand for the all-studio, all-access option forced the company to raise the price from $760 a month to $1,000 within three months of opening, she said, though FITiST does not encourage doubles or “necessarily think they’re healthy.”...
fitness  gyms  exercise  New_York_City  Manhattan  boutiques  upscale 
may 2012 by jerryking

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