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jerryking : usability   4

Chasing Problems?
the ones who would be “very disappointed” if your solution were no longer available to them (i.e. visceral? you are definitely not "delighting customers")......a startup that chases problem after problem creates a bloated, fragmented solution that isn’t really needed by anyone.

Find the “Must Have” Use Cases – Ignore Most Problems

Ultimately the goal of any startup should be to create a “must have” product experience. The signal that tells you that you have created a “must have” product is your true north to build a successful business. You should understand everything you can about the “must have” experience so you can cultivate and protect it. Who considers it a must have, how are they using it, why do they love it, why did they need it, where do they come from…?.....Problems Worth Solving

So which problems are worth solving? Essentially any problem that stands in the way of delivering the “must have” experience once it has been identified.

Problems worth solving include:

* Usability issues that prevent reaching the must-have experience
* Confusing value proposition about the must-have experience
* Targeting the wrong users (AKA users who don’t need the 'must-have' experience)
* But start by focusing the majority of your energy trying to create at least one must have use case.
case_studies  customer_experience  delighting_customers  disappointment  frictions  growth_hacking  must-have_experience  North_Star  pain_points  problem_solving  problems  start_ups  true_north  usability  use_cases  visceral  worthwhile_problems 
december 2014 by jerryking
Why empathy is an economic necessity - The Globe and Mail
TODD HIRSCH

Special to The Globe and Mail

Published Wednesday, Aug. 14 2013

The world is full of wonderfully engineered, but poorly designed products – with no eye for how the average person might use it. This highlights a certain quality that isn’t taught in business schools but can make a huge difference for companies developing new products: empathy.

Empathy is the ability to see the world through someone else’s eyes. It’s far more than just being a nice person. If properly developed, empathy can give you and your company a distinct competitive edge. Negotiating a contract, dealing with workplace conflicts, coming up with a marketing campaign, or dreaming up the next must-have consumer gadget all require the ability to see the world through eyes that aren’t your own.

Sadly, managers and human resource departments too often neglect the interpersonal skills that are so essential to achieving results. Along with other aptitudes such as story-telling and creativity, empathy is underappreciated by many in the corporate board room. The fact that we even call them “soft” skills implies that they’re less important....The ability to see the world through the eyes of others is an economic imperative. If empathy were given the attention it deserves, companies would find new ways to please their customers. Innovators would dream up systems that save time and money. Conflicts would be resolved more easily. And maybe – just maybe – engineers would design products that are simple to use.
empathy  product_development  design  skills  storytelling  Todd_Hirsch  UX  usability  competitive_advantage  under_appreciated  people_skills  new_products  interpersonal_interactions  soft_skills  delighting_customers  product_design  economic_imperatives  must-have_experience 
august 2013 by jerryking
IT-as-a-Service
May 1, 2008 | IndustryWeek | By Brad Kenney....As a company,
Google is full of IT professionals who understand that CIO/CTO buy-in is
crucial to both initial sales and long-term success. Therefore, Milo
says that although business users were enthusiastically deploying the
Apps packages in an unstructured way made them happy, it also made them
very nervous. "We wanted to make it secure for businesses to deploy Apps
to their entire enterprise at once, and make deployment and
administration a centrally managed strategy with control over user
behavior." In other words, usability got them in the door, but they see
security as their ticket to a line item on the budget.
SaaS  Google  CTO  CIOs  usability  cyber_security 
december 2010 by jerryking
jared spool on user research methods
July 15, 2005 | Adaptive path | by Peter Merholz
research  testing  usability  ux  methods 
january 2010 by jerryking

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