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jerryking : user_generated   6

LeBron James’s Media Empire Is Doing Way Better Than His Team - WSJ
By Ben Cohen
Updated June 7, 2017

Uninterrupted, is a media startup founded by Cleveland star LeBron James and his business partner Maverick Carter, and backed by more than $15 million from Time Warner Inc.’s Warner Bros. studio and Turner Sports unit......it's a way of connecting professional athletes with professional writers, producers and directors who could help them say what they wanted to say.......It’s the latest evolution of a movement in which athletes, celebrities and other public figures are using social media and other technology to control their images and communicate directly with the public. In the process, they are loosening traditional media’s grip on the way sports is delivered and consumed. James, Carter and their partners are betting some of the most compelling sports content in the shifting entertainment landscape will be created by the athletes themselves.....Uninterrupted’s multimedia offerings include full-length documentaries, web series and a growing podcast network. Some of its shows have been licensed by traditional media outlets such as Fox Sports, which broadcast an Uninterrupted documentary about a mixed martial-arts fighter. Shows also appear on YouTube, Instagram and Uninterrupted’s own website.
athletes_&_athletics  content  digital_media  documentaries  entertainment  entrepreneur  Fox_Sports  gatekeepers  Instagram  LeBron_James  mass_media  multiplatforms  personal_branding  podcasts  sports  user_generated  Warner_Bros.  YouTube 
june 2017 by jerryking
Amazon's prime strategy
30 July /31 July 2016 | | Financial Times | Leslie Hook.

"The competition is less about Amazon versus Walmart. it is Amazon versus Netflix versus Google versus Apple versus Facebook" Tien Tzuo, CEO of Zuora.
Amazon  subscriptions  user_generated  customer_loyalty  online_identity  FAANG  customer_data  customer_identity  Amazon_Prime  loyalty_management 
august 2016 by jerryking
Tapping Customers' Egos to Build a Web Presence - WSJ.com
FEBRUARY 9, 2011 By MIKE MICHALOWICZ Two words: a prospect's
first and last name. Feature these in a positive light and that's all
you need to generate genuine interest in your company. Best of all, when
you use the crowdsourcing method, it's free—free user-driven content,
free publicity for your business and free "good will" for your brand.
jck  crowdsourcing  websites  running_a_business  goodwill  user_generated  hubris 
march 2011 by jerryking
Some Newspapers Shift Coverage After Tracking Readers Online - NYTimes.com
September 5, 2010 | Wall Street Journal | By JEREMY W.
PETERS. In most businesses, not knowing how well a particular product
is performing would be almost unthinkable. Now, because of technology
newspapers can pinpoint what people online are viewing and commenting
on, how much time they spend with an article and even how much money an
article makes in advertising revenue, newspapers can make more
scientific decisions about allocating their ever scarcer resources.
...reader metrics as a tool to help him better determine how to use
online resources.

“We ask, ‘What can we do online to make it more attractive?” ’ Mr.
Narisetti said. “Can we do podcasts? Can we do a photo gallery? Can we
do any kind of user-generated content?”
newspapers  data_driven  online  ufsc  unthinkable  resource_allocation  user_generated  print_journalism  decision_making 
september 2010 by jerryking
Unboxed - A Data Explosion Is Remaking Retailing
January 2, 2010 | NYTimes.com | By STEVE LOHR. Retailing is
emerging as a real-world incubator for testing how computer firepower
and smart software can be applied to social science — in this case, how
variables like household economics and human behavior affect shopping.
competingonanalytics  retailers  Steve_Lohr  Wal-Mart  human_behavior  Wet_Seal  user_generated  Web_2.0  data  data_driven  massive_data_sets 
january 2010 by jerryking

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