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jerryking : value-conscious   2

Delish Magazine, Sold Only at Walmart, Performs Remarkably Well -
Published: February 24, 2013

The food category is doing better than many others in publishing as marketers of packaged foods seek to reach budget-conscious consumers who are eating at home rather than dining out. Examples include Food Network Magazine, recently introduced by Hearst as a joint venture with Scripps Networks Interactive, and Dash, a newspaper-distributed magazine and Web site in the Parade Publications division of Advance Publications.

The Meredith Corporation, which competes in the food category with magazines like Family Circle and Ladies’ Home Journal, has started a food Web site,; acquired a second,; and bought two food magazines, EatingWell and Every Day With Rachael Ray.
Wal-Mart  magazines  food  value-conscious  Hearst  budget-conscious  free  advertising  consumer_goods 
february 2013 by jerryking
The Art of Selling an Expensive Watch -
AUGUST 4, 2009 | Wall Street Journal | By CHRISTINA BINKLEY.
Mr. Brücker, a former Xerox salesman, is training IWC Schaffhausen’s
sales force to sell expensive watches in a recession. Mr. Brücker has
come far from his Xerox roots. As chief executive of Pôle Luxe, a
Paris-based luxury-sales consulting group, he lists numerous high-end
brands, including Cie. Financière Richemont, which owns IWC as well as
Cartier and Van Cleef & Arpels, among his clients. His business is
booming in the recession. He is opening new offices in New York, Hong
Kong and Shanghai. He drives a Ferrari and has 61 luxury watches of his
own, including four IWCs. I observed his training of IWC associates for
two days, watching as Mr. Brücker urged his students to say “value”
rather than “price” and to sell “romance” rather than “products.” ...
"That pesky number is sandwiched between the product’s more romantic
benefits. “We sell luxury—it’s an emotion,” Mr. Brücker instructed."
sales_training  luxury  watches  Christina_Binkley  Richemont  Cartier  fashion  value-conscious  pricing 
december 2009 by jerryking

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