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jerryking : value   6

Steve Kroft: Growing a firm to help feed the world - The Globe and Mail
Feb. 17 2013 | The Globe and Mail | Gordon Pitts.

Steve Kroft runs the kind of company that is on Canada’s endangered species list. Winnipeg-based Conviron is a mid-sized manufacturer with a high-value-added product that is the world leader in its niche. The product line consists of environmentally controlled chambers used for plant research, and exports account for 90 per cent of sales. The family company – whose official name is Controlled Environments Ltd. – has been export-driven since it was established 49 years ago. As Steve Kroft explains it, the high Canadian dollar has only made it stronger....And where are the opportunities?

Our core competence is designing controlled environments. We happened to focus on agriculture and plant growth, but controlled environments are needed in other industries. People come to us to test protective clothing for first responders, or for applications in pharmaceuticals and chemical storage, and we do a very good job. We haven’t marketed yet in those kinds of areas, but they are where we can make a contribution.
Canada  Canadian  core_competencies  Gordon_Pitts  greenhouses  manufacturers  mid-sized  exporting  family-owned_businesses  value_added  niches  Winnipeg  farming  agriculture  family_business  value  endangered 
march 2013 by jerryking
Communications and business value: measuring the link
2006 | The Journal of Business Strategy. Vol. 27, Iss. 6; pg. 29 | Paul A. Argenti.
ProQuest  public_relations  Communicating_&_Connecting  ROI  value 
march 2010 by jerryking
globeandmail.com: The value of value is the new consumer angle
March 16, 2009 | The Globe and Mail pg. B6| ANDREA SOUTHCOTT
* Understand your competitive context.
* Offer consumers new ways to experience your product.
* Tap into the power of local stories.
* Tap into the best-kept secrets of local community.
* Shift from owning to using.
consumers  value_propositions  competitive_landscape  value  Andrea_Southcott  sharing_economy  locavore  storytelling  economic_downturn  end_of_ownership 
march 2009 by jerryking
Consumers Can Still Spot Value in a Crisis - WSJ.com
MARCH 11, 2009 | The Wall Street Journal | by AMAR BHIDé.
Buying something new requires taking risks. Realizing the economic value
of most innovations requires consumers to engage in resourceful and
time-consuming problem-solving.
Amar_Bhidé  prosperity  consumers  value  problem_solving  cost-consciousness 
march 2009 by jerryking

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