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Case Study: Sometimes the Market Tells You What It Needs
Jan 10, 2006 | WSJ | Paulette Thomas. .Patrick Martucci
leapfrogged to increasingly challenging jobs across the telecom
industry, setting up distn. channels, running sales depts. An
opportunity arose when he worked at a company that provided maintenance
on Rolm phone equip.. Martucci pitched J.C. Penney, which, after a
trial, offered the maintenance contract for the entire retail chain's
phone service. But his company handled only Rolm specific
geographies, not the full sprawl of a retailer with a mishmash of phone
sys. Martucci saw what could have been "a $10 M contract go to $1.5 M"
THE SOLUTION: From Chicago, he launched United Asset Coverage, which
would informally stitch together a network to fix anyone's office equip.
-- no matter the brand nor the place, a managed-care approach to the
frustrating world of office-machine maintenance. Martucci told a small
VC fund. "It's a $36 B marketplace & I'm familiar with it,". They
invested a total of "a couple million" $.
voicemail  entrepreneur  opportunistic  maintenance  product_launches  telecommunications  disorganization  retailers  J.C._Penney  managed-care  demand-driven  customer-driven  case_studies  nationwide 
october 2010 by jerryking
Reach out and 'ping' someone
Feb 9, 2007 | The Globe & Mail. pg. C.2 | by Jim Gray is a
media and presentation skills coach in Toronto. Pinging is the
targeted, upbeat contact by telephone, e-mail and handwritten note with
clients, prospects, colleagues, friends and supporters. Don't ping,
however, solely with self-interest in mind. To be deployed at its best,
pinging needs to be regular, sincere and responsive. Be targeted
(selective). Be adaptable.

If, after two attempts, your overtures to one or more of these subjects
fail to elicit a response, strike them from the list. Be specific/exact
about the nature of your contact, your "ask" or call to action. Be
brief, clear, direct -- and short. Be positive: bright, optimistic and
conciliatory. Offer encouragement to those who're struggling with
unemployment, ill health or the death of a parent. In the pinging game,
you need to get as good as you give.
networking  Communicating_&_Connecting  e-mail  voicemail  outreach  upbeat 
february 2010 by jerryking / Companies / Telecoms - From fast talk to the joy of text
November 2 2006 | Financial Times | By John Willman. Profiles Christina Domecq of SpinVox
serial_entrepreneur  mobile_phones  text_messages  voicemail 
june 2009 by jerryking

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