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jerryking : windfalls   6

The Financial Bonanza of Big Data
March 7, 2013 | WSJ | By KENNETH CUKIER AND VIKTOR MAYER-SCHÖNBERGER:
Vast troves of information are manipulated and monetized, yet companies have a hard time assigning value to it...The value of information captured today is increasingly in the myriad secondary uses to which it is put—not just the primary purpose for which it was collected.[True, but this secondary or exhaust data has to be placed in the right context in order to maximize value]. In the past, shopkeepers kept a record of all transactions so that they could tally the sums at the end of the day. The sales data were used to understand sales. Only more recently have retailers parsed those records to look for business trends...With big data, information is more potent, and it can be applied to areas unconnected with what it initially represented. Health officials could use Google's history of search queries—for things like cough syrup or sneezes—to track the spread of the seasonal flu in the United States. The Bank of England has used Google searches as a leading indicator for housing prices in the United Kingdom. Other central banks have studied search queries as a gauge for changes in unemployment.

Companies world-wide are starting to understand that no matter what industry they are in, data is among their most precious assets. Harnessed cleverly, the data can unleash new forms of economic value.
massive_data_sets  Amazon  books  Google  branding  Facebook  Wal-Mart  Bank_of_England  data  data_driven  value_creation  JCK  exhaust_data  commercialization  monetization  valuations  windfalls  alternative_data  economic_data  tacit_data  interpretation  contextual  sense-making  tacit_knowledge 
march 2013 by jerryking
GM's Woe Has Tills Ringing in Singapore
19-Apr-2006 Financial Times article by Anonymous sources on the
windfall opportunities GM's decline has presented for a Global Crossing unit in Montreal to which handle logistics for its conference calls.
opportunistic  GM  Global_Crossing  Singapore  windfalls  decline 
february 2009 by jerryking

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