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Readers drive 40 percent of Schibsted's revenue
“You don’t get money from conversion, it’s from retention..." To improve retention, Schibsted has been trying to predict when people churn, building more topic-specific customer journey models and learning what content drives retention.
marketing  subscriptions  revenues 
november 2018
'Not a lot of mani-pedis these days': Transparency trend has put a damper on gift-giving
"For smaller publishers, gifting is still seen as a crucial way to break out of obscurity with advertisers."
marketing  gifting  Campaigns 
november 2018
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