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Media Disruption: Is the Race To The Bottom Bottoming Out? - by @tomforemski
"The darlings of the new media sector such as Buzzfeed, Gawker, and Mashable attained massive amounts of traffic yet even they were unable to run fast enough to stem the race to the bottom on declining advertising revenues.

Google is also racing to the bottom. Every quarter it reports less money per click than the same period in the prior year. In it's most recent quarter it reported 18% less -- a larger than expected decline. But it beat Wall Street estimates because it found more places to show more ads."
a  top  story  every  company  is  media  valley  mediawatch 
november 2017 by jonerp
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