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“Digital innovator” GAP looks to data science to drive customers across retail channels - by @whostu
"Multi-channel, multi-brand customers spend up to ten times more than single channel, single brand ones, so understanding how to influence them is crucial at The GAP."
analytics  planning  and  data  analysis  crm  customer  experience  digital  enterprise  in  the  real  world  mobile  retail  e-commerce  omni-channel  social 
march 2018 by jonerp
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