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Book Summary: Lesson 8 From Disrupting Digital Business – Democratize Distribution With P2P Networks - by @rwang0
"
Start with a journey map;
Begin with your key personas;
From there, list out your brand promises;
Then list out your outcomes expected;
Tie each outcome to a journey map;
From the journey map tie each journey to a channel and then to an organization or person.
Determine the internal and external organizations or person."
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june 2015 by jonerp
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