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Hype Cycle Reminders For Tech Providers - by @barnes_hank
"The Trough of Disillusionment represents opportunity. When I talk to some providers they feel like the trough is a bad time for the market. The reality is this is a sign of needed maturity. Opportunity in the trough comes from switching from talking about what is possible to talking about what is reality."
go-to-market  hype  cycle  innovation  market  clock  marketing  sales 
august 2016 by jonerp
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