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NRF to retailers, and Wall Street – we need better metrics to assess retail health
"Amidst all the next-gen tech at NRF's Big Show 2019, a different and vitally important debate ensued: are retailers even measuring the right things? Here's what I learned about NRF's push to broach a dialogue on new retail metrics."
analytics  planning  and  data  analysis  crm  customer  experience  retail  e-commerce  the  omni-channel 
january 2019 by jonerp
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