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15+ of The Top Sales & Marketing Mistakes SaaS Startups Make
"Recently I assembled my “Top 15” list of Sales & Marketing mistakes SaaS startups make as things start to take-off. We’ve touched on quite a few of these before on SaaStr (will link to them), but I thought this might be a helpful checklist to challenge your thinking at a minimum."
startup  lessons  1  -  stage  2  topic  early  getting  going  saas  startups 
february 2018 by jonerp
“Talk to You in 2021”: When There Isn’t Budget - by @jasonlk
"But your champion at the company? She may still be looking for a win this year.

Identify her real problem in your space — if there is one. Deliver it for her. Solve her problem.

And that budget may just come from somewhere, somehow, if it isn’t too big in absolute terms."
business  1  -  stage  2  topic  growth  sales  &  customer  success 
november 2016 by jonerp
A SaaS Founder’s Guide to PR - by @jasonlk
"I was fired for one simple reason: I demanded results.

First, I demanded we actually measure PR. That we score the PR hits each month, graded both on quality of the hit, as well as the prominence of my company in the piece.

And second, I demanded we have a goal to Do Better. To drive that score up."
trends  &  concepts  1  -  stage  2  topic  early  marketing  partnerships 
october 2016 by jonerp
The Age of Cutting-Edge Tech in SaaS: How The Success Bar Has Changed - by @jasonlk
"Machine Learning, AI, and IoT may be trite terms. But the underlying theme is that a rich, nuanced, workflow-rich app is no longer good enough to break into the enterprise. Now, you need a fairly insane engineering and data science team to deliver the insights and value the enterprise is expecting. A dashboard — even the world’s richest, prettiest, most insightful dashboard — isn’t enough anymore. Many of the best SaaS start-ups have 10+ accomplished engineers from Palantir and Google on their Day 1 team. The hackey-MVPs and MSPs are going to have to be a lot more clever to compete today."
featured  posts  trends  &  concepts  1  -  stage  early 
september 2016 by jonerp

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