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The State of Recruiting Technology in 2019 — A Year of Consolidation, Growth & Innovation
"Oracle and IBM, in particular, are hemorrhaging market share (see above) and customers are now demanding that their core recruiting platforms do more than just process applicants. They must also become global marketing platforms that engage their audience (i.e. candidates), drive corporate initiatives such as diversity and inclusion, and support career and pay progression."
"Oracle  and  IBM  in  particular  are  hemorrhaging  market  share  (see  above)  customers  now  demanding  that  their  core  recruiting  platforms  do  more  than  just  process  applicants.  They  must  also  become  global  marketing  engage  audience  (i.e.  candidates)  drive  corporate  initiatives  such  as  diversity  inclusion  support  career  pay  progression.featured  posts  technology  software  hr  hrtech  recruiting-technology  venture  capital 
march 2019 by jonerp
Google and IBM still trying desperately to move cloud market-share needle | TechCrunch
While becoming cross-platform compatible isn’t exactly a radical notion in general, it most certainly is for a company like IBM, which if it had its druthers and a bit more market share, would probably have been content to maintain the status quo. But if the majority of your customers are pursuing a multi-cloud strategy, it might be a good idea for you to jump on the bandwagon — and that’s precisely what IBM has done by opening up access to Watson across clouds in this fashion.
"While  becoming  cross-platform  compatible  isn’t  exactly  a  radical  notion  in  general  it  most  certainly  is  for  company  like  IBM  which  if  had  its  druthers  and  bit  more  market  share  would  probably  have  been  content  to  maintain  the  status  quo.  But  majority  of  your  customers  are  pursuing  multi-cloud  strategy  might  be  good  idea  you  jump  on  bandwagon    that’s  precisely  what  has  done  by  opening  up  access  Watson  across  clouds  this  fashion. 
february 2019 by jonerp
Things I’d Like To See Go Away – Distrust by Default
"If we start with distrust, it means communications between vendors and customers will always be stilted. One or the other party will always wonder what is being held back, what to believe. It actually creates an environment where trust is likely to be broken–because it was never there in the first place (okay if it was never there, it can’t be broken, but you get the picture)."
go-to-market  customers  marketing  sales  strategy  trust 
october 2018 by jonerp
Monday’s Musings: Seven Common Failures Plague Board Room Strategy In Digital Transformation
"Laggard market perception cascades failure and customer disillusionment. Declining brands and organizations in laggard industries stripped of brand equity enter an era of negative market perception. Instead of redefining the mission and purpose with new business models, orgs often take a short cut of branding without substance. Seen as devoid of innovation with a commoditized non-differentiated offering, every stakeholder from employee, customer, partner, supplier, and investor lowers expectations of success. The result – leaders who focus on short term gain, declining employee morale, lack of interest by investors, and lower quality from suppliers. Partners lose interest in creating co-innovation and co-creation ecosystems with laggards. Customers no longer find an affinity for a brand that has sold its soul and will not pay for premium pricing when they no longer see value."
"Laggard  market  perception  cascades  failure  and  customer  disillusionment.  Declining  brands  organizations  in  laggard  industries  stripped  of  brand  equity  enter  an  era  negative  perception.  Instead  redefining  the  mission  purpose  with  new  business  models  orgs  often  take  a  short  cut  branding  without  substance.  Seen  as  devoid  innovation  commoditized  non-differentiated  offering  every  stakeholder  from  employee  partner  supplier  investor  lowers  expectations  success.  result    leaders  who  focus  on  term  gain  morale  lack  interest  by  investors  lower  quality  suppliers.  Partners  lose  creating  co-innovation  co-creation  ecosystems  laggards.  Customers  no  longer  find  affinity  for  that  has  sold  its  soul  will  not  pay  premium  pricing  when  they  see  value.2018  apps  strategy  best  practices  board  room  boardroom  priorities  promises  transformation  c-suite  cdo  ceo 
may 2018 by jonerp
The Why (and Why Not) of Customer Journey Mapping - by @ekolsky
"No desperate attempt at controlling it by “mapping customer journeys” will get you where you want to go. Heck, where you want to go does not even exist as a destination anymore. You don’t want to manage your customer journeys – you want to provide them a way to build their own paths as they go along."
CRM  customers 
july 2015 by jonerp
Angry customers – what do they cost and what do they want? - by @jonerp
"The angry customer is a fact - but social networks have proven to be inadequate for preventing or defusing bad experiences. So what's the alternative?"
innovation  marketing  social  customers  CRM 
april 2015 by jonerp
Getting To Know You, Getting To Know More About You - by @ekolsky
"We are accumulating massive amounts of data on our customers, their transactions, behaviors, likes-and-dislikes – but we are not using it. Stored data is very similar to fresh fish: after a few hours, not so fresh anymore. After a few days, well – you know."
customers  data  customer  experience 
april 2015 by jonerp

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