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jonerp : pr   3

The most vacuous press release ever: Revolt PR - by @jbernoff
"Sometimes, when I boil down a piece of writing, I find nuggets of truth embedded within a matrix of jargon and bullshit. But sometimes, I just find nothing but platitudes, emptiness, and evidence of incompetence. That’s the apparent communications strategy of Revolt PR."
marketing  joseph  benjamin  platitudes  press  releases  revolt  pr 
december 2016 by jonerp
Redefining Public Relations: Are You Persuaded By 'Earned Influence'? -by @tomforemski
""I'm not persuaded by Chris Graves' argument to rebrand public relations as "earned influence." It sounds too much like PR spin and it shouldn't. ["Brand journalism" is another nonsensical PR spin on what should be plainly called corporate media.]""
a  top  story  new  rules  communications  PR 
february 2015 by jonerp
Sloppy P.R. Charticles Considered Harmful
Boom. "One of the initial objections I spotted on places like Hacker News and Twitter is that the PR practice of creating real or dubious studies is not exactly new. Indeed, 4 out of 5 dentists would agree that some form of this nonsense has been happening for some time."
PR  big  data 
january 2015 by jonerp

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