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jonerp : adobe   13

Salesforce Now Has Over 19% Of The CRM Market
"72.9% of CRM spending was on software as a service (SaaS) in 2018, which is expected to grow to 75% of total CRM software spending in 2019.
Worldwide enterprise application software revenue totaled more than $193.6B in 2018, a 12.5% increase from 2017 revenue of $172.1B. CRM made up nearly 25% of the entire enterprise software revenue market."
business  featured  posts  technology  software  trends  &  concepts  adobe  marketing  crm  customer  relationship  management  hubspot  louis  columbus'  blog  oracle  salesforce 
july 2019 by jonerp
News Analysis - Adobe, Microsoft and SAP announce the Open Data Initiative to empower a new generation of customer experiences - Good idea, good start...
"MyPOV – This has been the 20+ year promise of every CRM vendor – always desired – seldom achieved. But vendors traditionally only have taken an exclusive to their offering’s stance – which of course does not reflect enterprise reality, which spans multiple vendors… and left it to the enterprise to implement this use case.
adobe  cloud  constellation  research  crm  customer  success  holger  mueller  ignite  microsoft  nextgen  apps  sap 
september 2018 by jonerp
Adobe could be the next $10 billion software company
"Even while it was announcing its revenue, rival Salesforce was meeting with Marketing Cloud customers in Chicago at the Salesforce Connections conference, a move that presented an interesting juxtaposition between the two competitors. Both have a similar approach to the marketing side, while Salesforce concentrates on the customer including CRM and service components. Adobe differentiates itself with content, which shows up on the balance sheet as the majority of its revenue."
cloud  earnings  ecommerce  enterprise  adobe  customer  experience  management  marketing  subscription  model 
june 2018 by jonerp
Adobe CTO leads company’s broad AI bet
"It’s actually a classic software platform play, whether the service involves AI or not. Every cloud company from Box to Salesforce has been exposing their services for years, letting developers take advantage of their expertise so they can concentrate on their core knowledge. They don’t have to worry about building something like storage or security from scratch because they can grab those features from a platform that has built-in expertise and provides a way to easily incorporate it into applications.

The difference here is that it involves Adobe’s core functions, so it may be intelligent auto cropping and smart tagging in Adobe Experience Manager or AI-fueled visual stock search in Creative Cloud. These are features that are essential to the Adobe software experience, which the company is packaging as an API and delivering to developers to use in their own software."
artificial  intelligence  cloud  developer  enterprise  tc  adobe  sensei  apis 
may 2018 by jonerp
IoT devices could be next customer data frontier
"Regardless of the vendor, all of this is about understanding the customer better to provide a central data gathering system with the hope of giving people exactly what they want. We are no longer a generic mass of consumers. We are instead individuals with different needs, desires and requirements, and the best way to please us they say, is to understand us so well, that the brand can deliver the perfect experience at exactly the right moment."
artificial  intelligence  cloud  enterprise  tc  adobe  big  data  connected  cars  ibeacons  internet  of  things  marketing  sensors  smart  speakers 
april 2018 by jonerp
As marketing data proliferates, consumers should have more control
"As one journalist pointed out in the press event, this level of detail from the hotel is not something that would thrill him (beyond the electronic check-in). Yet there doesn’t seem to be a way to opt out of that data (unless you live in the EU and will be subject to GDPR rules"
cloud  enterprise  adobe  summit  2018  customer  experience  management  data  privacy  marketing 
april 2018 by jonerp
Why A Bi-Modal Approach to Digital Transformation Is Just Stupid - by @rwang0
"Like fake news, the over hyped, bi-modal approach to IT and digital transformation is a flawed fallacy perpetuated by ivory tower, non-pragmatic legacy research firms. Lessons learned from successful digital transformation projects emphasize an organizational design comprised of six key virtual or physical teams."
2016  adobe  ai  amazon  web  services  amazon.com  anticipatory  analytics  apple  apps  strategy  artificial  intelligence  augmented  humanity  bi-modal  it 
december 2016 by jonerp
Monday’s Musings: Secrets Behind Building Any AI Driven Smart Service - by @rwang0
"Anticipatory analytics, catalysts, and choices interact to power mass personalization at scale. Anticipatory analytics allow customers to “skate where the puck will be”. Catalysts provide offers or triggers for response. Choices allow customers to make their own decisions. Each individual or machine will have their own experience in contexts depending on identity, historical preferences, and needs at the time."
2016  adobe  ai  amazon  web  services  amazon.com  anticipatory  analytics  apple  apps  strategy  artificial  intelligence  augmented  humanity  big  data 
november 2016 by jonerp
News Analysis: @Adobe @Microsoft Partner Up For Marketing Cloud, Azure and #AI #MSIgnite - by @rwang0
"While Adobe currently uses multiple providers and data centers for its cloud operations, the move to Microsoft Azure will provide a global, Tier-1 environment for work loads as well as security. More importantly, Adobe gains another tool for machine learning. However, access to SQL Server remains questionable as performance issues for SQL Server on Azure remain for heavy transactional apps."
2016  adobe  marketing  club  alliances  apps  strategy  artificial  intelligence  chief  data  officer  digital  executive  information  revenue 
september 2016 by jonerp
News Analysis: Acquisition Brings Salesforce Customers To The Commerce Party - by @rwang0
" Salesforce outbid many competitors to win over Demandware. The acquisition gives Salesforce.com ammo to fend off IBM Smarter Commerce and Hybris deals, despite Hybris mostly being on-premises based. The future of CRM includes commerce because at the end of the day, conversion rate optimization matters. Going forward, Salesforce could include the B2B commerce space adding partners such as Avangate, Cloud Craze, and Digital River as part of the overall industry vertical strategy. Meanwhile, expect Adobe and Microsoft to step up their efforts around B2C and B2B commerce."
2016  acquisition  acquisitions  adobe  amazon  web  services  appexchange  apps  strategy  avangate  b2b  b2c  e-commerce 
june 2016 by jonerp
Adobe doubles down, but it can’t just stay in Vegas - by @pgreenbe
"The point is, it’s always all about storytelling and the company that has the best story to tell – and – pause for dramatic flourish here – and tells it best – wins. When it comes to the marketing cloud – especially in the consumer-side business world – Adobe may have the best story to tell. Does that mean they have the best marketing cloud? I’m not saying that. I’m not judging things at that level – yet."
business  featured  posts  technology  software  adobe  conference  scorecard 
april 2016 by jonerp
Adobe's Q1 solid, Q2 outlook light, Creative Cloud subs surge - by @ldignan
"To me, this is why data scientists are so important. We need some experts to go beyond what we can do for ourselves. Average is not always good enough. This is not about being a power-user? It is about having the experience and expertise outside of the technology to use the technology to its fullest."
cloud  marketing  Adobe  earnings 
march 2015 by jonerp
Adobe Digital Marketing Summit 2015: Forward charge! Wait! Forward charge! - by @pgreenbe
"Adobe is a player now and they hold their own with unique twists and turns against all major players in the marketing cloud space. But they have things they must do that will carry them to the next level."
enterprise  software  Adobe 
march 2015 by jonerp

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