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jonerp : brand   11

The Never Ending Fight Against the “Safe Choice”
"To fight the safe choice, be prepared with examples of the risk of playing it safe. The org is already committed to change, why risk having that change be less than successful (further locking the org into safe options)."
go-to-market  brand  change  management 
11 weeks ago by jonerp
The DEVOlution of Enterprise Technology Buying
" It’s an imperfect world and long standing practices, risk aversion, and broad buying teams are reinforcing the bad, even as both sides improve in some areas. It could be a truly “Beautiful World,” but today it’s not for everyone. It is gonna take some change by vendors, by partners, and by customers to get to where we should be."
go-to-market  b2b  buying  brand  devo  implementation  partners  scenarios 
february 2019 by jonerp
Monday’s Musings: Seven Common Failures Plague Board Room Strategy In Digital Transformation
"Laggard market perception cascades failure and customer disillusionment. Declining brands and organizations in laggard industries stripped of brand equity enter an era of negative market perception. Instead of redefining the mission and purpose with new business models, orgs often take a short cut of branding without substance. Seen as devoid of innovation with a commoditized non-differentiated offering, every stakeholder from employee, customer, partner, supplier, and investor lowers expectations of success. The result – leaders who focus on short term gain, declining employee morale, lack of interest by investors, and lower quality from suppliers. Partners lose interest in creating co-innovation and co-creation ecosystems with laggards. Customers no longer find an affinity for a brand that has sold its soul and will not pay for premium pricing when they no longer see value."
"Laggard  market  perception  cascades  failure  and  customer  disillusionment.  Declining  brands  organizations  in  laggard  industries  stripped  of  brand  equity  enter  an  era  negative  perception.  Instead  redefining  the  mission  purpose  with  new  business  models  orgs  often  take  a  short  cut  branding  without  substance.  Seen  as  devoid  innovation  commoditized  non-differentiated  offering  every  stakeholder  from  employee  partner  supplier  investor  lowers  expectations  success.  result    leaders  who  focus  on  term  gain  morale  lack  interest  by  investors  lower  quality  suppliers.  Partners  lose  creating  co-innovation  co-creation  ecosystems  laggards.  Customers  no  longer  find  affinity  for  that  has  sold  its  soul  will  not  pay  premium  pricing  when  they  see  value.2018  apps  strategy  best  practices  board  room  boardroom  priorities  promises  transformation  c-suite  cdo  ceo 
may 2018 by jonerp
Smarter Career Choices #3: Solve for the Global Maxima!
"series correlations would have been a great start right after the first week of the contract. How many people are visiting the Surface website on Sundays? Is that materially significant compared to weeks prior or weeks where there were not as many games? Was there an improvement on Sundays in digital sales? How about retail sales on Mondays?"
advanced  analytics  digital  marketing  tips  brand  measurement  social  media  metrics  television  advertising 
december 2017 by jonerp
Shop.org live – how Carhartt turns visitors into customers with user-generated content - by @jonerp
"No brand would object to generating more user-generated content - but it's not that easy. At Shop.org 2017, Carhartt shared how they upped their UGC game, and why it matters."
"No  brand  would  object  to  generating  more  user-generated  content  -  but  it's  not  that  easy.  At  Shop.org  2017  Carhartt  shared  how  they  upped  their  UGC  game  and  why  it  matters.content  marketing  e-commerce  retail  the  omni-channel  use  cases 
september 2017 by jonerp
The Potential Impact of GlassDoor on Sales and Marketing Efforts - by @barnes_hank
"In her preparation, she googled this company. Of the top 5 search results, 4 were from Glassdoor. There is a lot of talk about the impact of Glassdoor reviews on hiring. But consider its impact on sales and marketing. Two of these search results were specific reviews with these headlines:

[CompanyName] should not even be the last resort
[CompanyName] – Don’t even consider working for this company"
go-to-market  brand  glassdoor  reputation  reviews 
august 2017 by jonerp
News Analysis: SAP User Base In The UK and Ireland Ready For Digital Transformation But Organizations Remain Cautious Of Vendor Claims To Assist
"
30% of SAP user organizations have a digital strategy in place, with 36% in progress of digital initiatives without a confirmed strategy
69% stated that digital transformation is a priority for their organizations
87% noted they digital transformation of front/or back office functions
69% plan to digitalize front and back office functions."
apps  strategy  boardroom  priorities  book  summary  brand  promises  ceo  chief  digital  officer  executive  financial  hr  information  marketing  people 
november 2015 by jonerp
Monday’s Musings: Dealing With The Startup Who Went Public And Is Now Arrogant As Hell - by @rwang0
"Market leaders and fast followers now face challenges when dealing with west-coast VC backed startups who finally become newly minted public companies and extremely arrogant. This also happens in acquisition."
2015  apps  strategy  brand  promises  ceo  chief  digital  officer  executive  financial  hr  information  marketing  people  technology 
october 2015 by jonerp
Book Summary: Lesson 8 From Disrupting Digital Business – Democratize Distribution With P2P Networks - by @rwang0
"
Start with a journey map;
Begin with your key personas;
From there, list out your brand promises;
Then list out your outcomes expected;
Tie each outcome to a journey map;
From the journey map tie each journey to a channel and then to an organization or person.
Determine the internal and external organizations or person."
apps  strategy  attention  economy  boardroom  priorities  book  summary  brand  promises  ceo  chief  digital  officer  executive  financial  hr  information  marketing 
june 2015 by jonerp
Book Summary: Lesson 5 From Disrupting Digital Business – Build For Insight Streams - by @rwang0
"One of the biggest opportunities for monetizing digital business will come from insight streams. These insights will come from both least likely sources and the most obvious. For example, least likely sources include the amount of power consumer, water used, visitors into the building, foot traffic on the sidewalk, and density of the parking lot. These sources may seem mundane and useless information to most of us, but large insight brokers will take that data to drive contextually relevant information."
apps  strategy  attention  economy  boardroom  priorities  book  summary  brand  promises  ceo  chief  digital  officer  executive  financial  hr  information  marketing 
june 2015 by jonerp
Book Summary: Lesson 2 From Disrupting Digital Business – Brand Promises In An Attention Economy - by @rwang0
"In fact, the impact is significant and now quantifiable with 52% of the Fortune 500 gone since 2000 and the average age of the S&P 500 company in 1960 is down from 60 years to a little more than 12 projected in 2020. That is a 500% compression that has changed the market landscape forever in almost every industry."
attention  economy  boardroom  priorities  book  summary  brand  promises  ceo  chief  digital  officer  executive  financial  hr  information  marketing  people 
may 2015 by jonerp

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