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Google Needs To Make Machine Learning Their Growth Fuel
"Google needs new AI- and machine learning-driven businesses that have lower Total Acquisition Costs (TAC) to offset the rising acquisition costs of their ad and search businesses. CB Insights found Google is experiencing rising TAC in their core ad and search businesses. With the strategic shift to mobile, Google will see TAC escalate even further. Their greatest potential for growth is infusing greater contextual intelligence and knowledge across the entire series of companies that comprise Alphabet, shown in the graphic below."
business  featured  posts  technology  software  trends  &  concepts  cb  insights  google  ai  machine  learning  louis  columbus'  blog  patents 
september 2018 by jonerp

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