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jonerp : cmo   5

What really is Product Marketing?
"Finally, being in denial about the onset of idea bankruptcy on the part of Product Management. This happens 2-3 quarters before its clear to everyone but at some point, the company can start to look to product marketing to come up with new “stories” off the same code. This is a result of a tired product organization that has may have temporarily lost its ability to outflank the competition. Insist that your product team tells you why you will win. If your product marketer is dominating that conversation in a leadership or a board meeting about this topic, you’re in trouble."
business  startup  lessons  cmo  go  to  market  marketing  product  management  saas  and  cloud  selling  go-to-market 
october 2019 by jonerp
What really is Product Marketing?
"Finally, being in denial about the onset of idea bankruptcy on the part of Product Management. This happens 2-3 quarters before its clear to everyone but at some point, the company can start to look to product marketing to come up with new “stories” off the same code. This is a result of a tired product organization that has may have temporarily lost its ability to outflank the competition. Insist that your product team tells you why you will win. If your product marketer is dominating that conversation in a leadership or a board meeting about this topic, you’re in trouble."
product  management  saas  and  cloud  selling  go-to-market  cmo  marketing 
september 2019 by jonerp
Monday’s Musings: Part 1 of 4 – What Top CMO’s Care About (Demand Gen Persona) - by @rwang0
"These top CMO’s have coalesced around these seven concerns:

Dealing with convergence of marketing ops and sales ops. As new business models emerge and B2B and B2C models converge to P2P approaches, the traditional functional fiefdoms of marketing and sales seem quite antiquated. Organizations must decide if inside sales should belong in marketing or customer success reside with sales. This convergence and orchestration creates havoc on traditional structures but ultimately provide a customer centric approach."
2017  apps  strategy  cdo  chief  marketing  officer  cmo  constellation  research  content  context  customer  engagement  experience  management  cx  cxm 
august 2017 by jonerp
The CIO is dead. Long live the CIO. -by @dealarchitect
"For years now, pundits have said technology budgets are being taken over by the CMO. Actually, they have been taken over as much by the product side of the house. It is not unusual to find in auto makers there are more software engineers who report to product engineering/R&D than do to the CIO."
featured  posts  trends  &  concepts  cio  cmo  industry  commentary 
march 2017 by jonerp
News Analysis: In Search Of Growth Amidst Digital Disruption - by @rwang0
"Organizations focused on jump starting growth must begin their transformation to a digital business. With fewer and fewer companies surviving as margin based businesses, those organizations building new digital business models will be rewarded with growth valuations. As the winner takes all market continues, digital transformation is a key lever in the ability to grow profits, expand markets, and dominate a market."
apps  strategy  enterprise  applications  software  r  "ray"  wang;  vendor  rwang0  insider  softwareinsider  cio  cmo 
january 2016 by jonerp

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